Lucia Pan

Marketing Director at Galaxy3
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Contact Information
us****@****om
(386) 825-5501
Languages
  • English, Chinese Professional working proficiency
  • Mandarin Native or bilingual proficiency

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Bio

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Credentials

  • Google Analytics for Beginner
    Google analytics
    Oct, 2021
    - Nov, 2024
  • Google Ads Measurement Certification
    Google Ads
    Apr, 2021
    - Nov, 2024
  • Google Ads Search Certification
    Google Ads
    Apr, 2021
    - Nov, 2024
  • certificate_of_completion
    Bloomberg LP
    Apr, 2021
    - Nov, 2024
  • Mimic Pro-Digital Marketing
    Stukent
    Nov, 2020
    - Nov, 2024
  • Businese Leadership Certificate
    Hofstra University
    May, 2020
    - Nov, 2024
  • Mimic Social – Media Marketing Simulation
    Stukent
    Apr, 2020
    - Nov, 2024

Experience

  • Galaxy3
    • United States
    • Computer Networking Products
    • 1 - 100 Employee
    • Marketing Director
      • Jun 2022 - Present

      Currently working in the IT service industry as Marketing Director and assistant to CEO, working on digital marketing based on business analytics. Worked in mainstream media for many years. Led the team to create annual revenue of $15 million for five consecutive years. Generating nearly $ 75 million in revenue. Currently working in the IT service industry as Marketing Director and assistant to CEO, working on digital marketing based on business analytics. Worked in mainstream media for many years. Led the team to create annual revenue of $15 million for five consecutive years. Generating nearly $ 75 million in revenue.

  • SOHU Focus.cn (www.Focus.cn) Hunan Station
    • Changsha, China ( Romote, New York)
    • Chief Marketing Consultant
      • Apr 2020 - Jun 2022

      • Consulted on improving social media marketing campaigns and increased sales by 200%. • Collaborated with President to create strategic marketing plans and promote sales. • Provided strategies to improve website marketing and increased click through rate. • Consulted on improving social media marketing campaigns and increased sales by 200%. • Collaborated with President to create strategic marketing plans and promote sales. • Provided strategies to improve website marketing and increased click through rate.

  • Google
    • United States
    • Software Development
    • 700 & Above Employee
    • Google · Internship
      • May 2021 - Jul 2021

      • Developed Google Search Ads and strategies for a non-profit organization, Start School Later, resulting in an increase of impressions 8k+ and 600+ ad clicks in a month. • Initiated search ads campaign in Google Ads (Grants), including initial search campaigns, SEM, SEO, and landing page optimization. Weekly monitored performance evaluation, strategy improvement. • Explored various Google advertising features, keyword research, ad copy tailoring, manual and automated bidding strategies, distinctive extensions, responsive advertising, digital marketing metrics, keyword score, and optimization score.

  • Changsha Evening News
    • Vice General manager of Advertising Corporation,President of Real Estate Department
      • Jan 2011 - Jul 2017

      • Led a group of 20 employees in the real estate department. Generated revenue from the real estate department and managed all real estate marketing and business economy news coverage. Achieved revenue of $16 million for Changsha Evening News media group per year. • Oversaw the city business news. Founded and hosted the "City Meeting Room" news column, with the theme of finding urban value, consistently for eight years once a week. • Managed and tracked metrics and analyzed the effectiveness of the media and social media campaigns.

    • Member of Editorial Board, President of Real Estate, Vice General Manager of Advertising Corporation
      • Jan 2013 - Feb 2017

      • Supervised real estate news and business advertisements. Integrated marketing with the media platform, created various advertising campaigns for clients, and generated significant revenue. Be a Star Employee of Changsha Evening News Media Group for three years (Ranking in the Top 1%) because of outstanding performance.• Determined editorial policy, style, and scope. Covered business reporting. Resolved major problems during editing and finalized and approved manuscripts for publication.• Founded and managed Hunan Real Estate Elite Club, the most influential real estate professional managers club in Hunan.

Education

  • Hofstra University
    Master of Business Administration - MBA, Marketing & Business Analytics
    2019 - 2021

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