Experience

Jane Smith

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Creative Director

  • Sep 2022 - Present

• Senior Art Director

  • Sep 2021 - Sep 2022



Jane Smith

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Art Director

  • Aug 2019 - Aug 2020

  Account: Natural Diamond Council - Only Natural Diamonds Concept and Art Direction for new re-brand Print & Film campaign featuring Ana de Armas. Account: Shiseido, Clé de Peau Concept and art direction for: - SS21 “Lip Rouge” & “Natural Foundation” Print and Film campaigns featuring Felicity Jones. - SS21, “La Crème” & “Le Serum” Print campaigns featuring actress Felicity Jones. - SS21 “Lip Rouge” product film. - AW20 Digital Campaign for “Matte Foundation”, “La Crème” & “Le Serum” film and stills. Account: Prabal Gurung Concept and art direction of SS20 print and film campaign. Account: Patrick Ta Concept and art direction of Patrick Ta new brand image and visual territory. Show less



Laird + Partners | Spring Studios | Origins. Estée Lauder Inc.

• United States

• Senior Art Director

  • Jul 2018 - Jul 2019

  Laird + Partners: Art direction for Tiffany & Co Holiday campaign. Spring Studios: Pitch for MAC Cosmetics travel eyeshadow collection. Concept and art direction for Kiehl’s digital content. Origins’ Estée Lauder Inc: New brand image launching Spring 2019, including: New print campaign / Digital content / Product focused beauty films. Concept and art direction for Holiday 2020. Laird + Partners: Art direction for Tiffany & Co Holiday campaign. Spring Studios: Pitch for MAC Cosmetics travel eyeshadow collection. Concept and art direction for Kiehl’s digital content. Origins’ Estée Lauder Inc: New brand image launching Spring 2019, including: New print campaign / Digital content / Product focused beauty films. Concept and art direction for Holiday 2020.



BETC

• France
• Advertising Services
• 500 - 600 Employee

• Senior Art Director

  • Oct 2017 - May 2018

  Concept and art direction for Sephora 2018 Christmas print & film campaign. Concept and art direction for Sephora “Rouge” & “Masks” collections stills and videos. Concept and art direction for YSL “Y” men’s fragrance print campaign. Art direction for YSL “Y” men’s fragrance TV packshot. Concept art direction for YSL Black Opium TV packshot. Concept and art direction of Bourjois’ new brand image and brand territory. Concept and art direction of Le Bon Marché catalogue. Concept and art direction for Sephora 2018 Christmas print & film campaign. Concept and art direction for Sephora “Rouge” & “Masks” collections stills and videos. Concept and art direction for YSL “Y” men’s fragrance print campaign. Art direction for YSL “Y” men’s fragrance TV packshot. Concept art direction for YSL Black Opium TV packshot. Concept and art direction of Bourjois’ new brand image and brand territory. Concept and art direction of Le Bon Marché catalogue.



Spring Studios

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• Senior Art Director

  • Apr 2017 - Jul 2017

  Art direction of Tom Ford beauty tutorial films featuring key product collections. Art direction of Ralph Lauren’s Romance perfume print and film campaign in addition to digital content strategically released throughout the year. Concept and art direction of Estée Lauder’s Advanced Night Repair serum; print and film campaign in addition to digital content strategically released throughout the year. Concept and art direction of Polo Red Extreme fragrance digital activation strategy. Show less



Laird + Partners

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Art Director

  • Feb 2017 - May 2017

  Concept and art direction of Jimmy Choo new brand image. Study of Jimmy Choo positioning and brand territory. Concept and art direction of Jimmy Choo FW 2017 ad campaign. Film Storyboard art direction of Tiffany & Co new fragrance film campaign. Concept and art direction of Jimmy Choo new brand image. Study of Jimmy Choo positioning and brand territory. Concept and art direction of Jimmy Choo FW 2017 ad campaign. Film Storyboard art direction of Tiffany & Co new fragrance film campaign.



Chandelier Creative

• United States
• Advertising Services
• 1 - 100 Employee

• Art Director

  • Oct 2016 - Jan 2017

  Concept and art direction of Banana Republic SS 2017 film campaign. Art direction of Banana Republic Holiday 2016 film campaign edit. Pitch for Marc Jacobs Decadence fragrance digital campaign. Agency of record pitch for Maserati. Concept and art direction of Banana Republic SS 2017 film campaign. Art direction of Banana Republic Holiday 2016 film campaign edit. Pitch for Marc Jacobs Decadence fragrance digital campaign. Agency of record pitch for Maserati.



Red Antler

• Advertising Services
• 100 - 200 Employee

• Art Director

  • Oct 2015 - Oct 2016

  Branding and art direction for fashion and beauty brands. Deep study of their territory and new brand voice. Art direction of Ministry print and digital ad campaign. Kevyn Aucoin re-brand. Branding and art direction for fashion and beauty brands. Deep study of their territory and new brand voice. Art direction of Ministry print and digital ad campaign. Kevyn Aucoin re-brand.



Tory Burch

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Associate Art Director

  • Jun 2014 - Aug 2015

  Associate art director. Reported directly to VP of design. Responsible for concept and creation of art and digital creative assets supporting TB international business, including: - Concept and creation of print and digital product focused campaigns. - Develop new and interesting ways to communicate brand narrative in international markets. - Concept and creation of international new store opening campaigns. - Website and mobile refreshes for all international sites. Concept and design of email blasts. Show less



PULL&BEAR

• Spain
• Retail Apparel and Fashion
• 700 & Above Employee

• Art Director

  • Oct 2012 - Dec 2013

  Develop digital marketing and creative strategies. Manage creative and third party partners Enhance traffic and sales on site through: - Concept and creation of new branded content. - Concept and creation of new email marketing strategies. - Implementation of affiliate marketing. - Concept and creation of content for social media platforms. Develop digital marketing and creative strategies. Manage creative and third party partners Enhance traffic and sales on site through: - Concept and creation of new branded content. - Concept and creation of new email marketing strategies. - Implementation of affiliate marketing. - Concept and creation of content for social media platforms.