Lucia Ionescu

Marketing Research & Insights Manager at Vel Pitar
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Location
Bucharest, Romania, RO

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Experience

    • Romania
    • Food and Beverage Manufacturing
    • 200 - 300 Employee
    • Marketing Research & Insights Manager
      • Apr 2023 - Present
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Sales & Marketing Analyst
      • Oct 2022 - Mar 2023
    • Project Manager
      • Mar 2022 - Sep 2022

    • Data Analyst Trade & Marketing
      • Jun 2020 - Feb 2022

      • Interpret data, analyze results using analytics and research methodologies• Develop and implement data analyses, leverage data collection systems and other strategies that optimize statistical efficiency and quality• Act as a liaison between staff and management• Prepare, analyze, and summarize various weekly, monthly, and periodic operational results for use by various key stakeholders, creating reports, specifications, instructions, and flowcharts• Conduct full lifecycle of analytics projects, including pulling, manipulating, and exporting data from project requirements documentation to design and execution• Evaluate key performance indicators, provide ongoing reports, and recommend business plan updates Show less

    • Romania
    • Market Research
    • 1 - 100 Employee
    • Marketing Research Specialist
      • Jun 2018 - May 2020

      • Meeting and liaising with clients to negotiate and agree research projects • Preparing briefs and commissioning research •Formulating plans or proposals to present to client or senior management •Writing and managing the distribution of surveys and questionnaires • Conducting qualitative or quantitative surveys, which may involve field, interview or focus group assessments • Using statistical software to manage and organise information • Writing reports and presenting results • Meeting and liaising with clients to negotiate and agree research projects • Preparing briefs and commissioning research •Formulating plans or proposals to present to client or senior management •Writing and managing the distribution of surveys and questionnaires • Conducting qualitative or quantitative surveys, which may involve field, interview or focus group assessments • Using statistical software to manage and organise information • Writing reports and presenting results

    • Romania
    • Financial Services
    • 400 - 500 Employee
    • Sales Advisor
      • Jul 2017 - May 2018

Education

  • University of Bucharest
    Master's degree, Sociology and Marketing
    2018 - 2020
  • University of Bucharest
    Bachelor's degree, Sociology
    2015 - 2018
  • Colegiul National Zinca Golescu
    High School Diploma, Philology
    2011 - 2015

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