Lucia Hrašnová

Marketing Specialist ATL at Hyundai Motor Slovakia
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Contact Information
us****@****om
(386) 825-5501
Location
Slovakia, SK
Languages
  • English -
  • Slovak -
  • Hungarian -

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Experience

    • Slovakia
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Marketing Specialist ATL
      • Jan 2017 - Present

      - Planning, implementing and coordinating all ATL activities (Assisting in all creative development / adaptation / execution of communication materials to the market) - Co-ordination and co-operation with Advertising and Media Agency on advertising activities on country level - Give guidance to dealers with the support of Area Manager and Sales Manager on Micro level marketing activities - Co-ordination and co-operation with suppliers - Marketing plan preparation – supporting PR& Marketing Manager - Event management, POS materials management Show less

    • Marketing Specialist senior
      • May 2011 - Jan 2017

      - Planning, preparing and realization of ATL a BTL campaigns of company´s key products - Communication with advertising agencies – preparing assignment of campaigns, tenders - Communication with media agencies – preparing mediaplans (ATL and BTL campaigns) - Evaluating of advertising campaigns - Preparing and realization of company events – V.I.P. party, Broker´s event, Roadshow - Participation on company projects - Communication with product managers of the company - Communication with PR department - Responsibility for uniform appearance of affiliated branches across the whole Slovakia Show less

    • Slovakia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Manager absolutit
      • Jul 2010 - Apr 2011

      - Creation of a Corporate Identity for brand absolutit - Complex build-up marketing and launching the new B2CF portal www.absolutit.sk - Continual responsibilty and care of marketing activities of the portal - Planning, preparing and realization of ATL a BTL campaigns - Graphic design and production of various advertising materials - Building up P.R. and customer´s loyalty - Media relations and communication with partners of the project absolutit - Strengthening competitiveness and launching new products of the suppliers into the market - Evaluating of campaigns, processing of final results and preparing of presentations for parent company - Budgeting Show less

    • Specialist of Marketing Politics
      • Sep 2009 - Mar 2010

      - Complex responsibility and care of marketing division in the Water museum - Building up PR and customer´s loyalty - Preparing quotations and program offers for potential clients - Planning, preparing and realization of events - Design and realisation of museum website - Complex responsibility of daily operation in the museum - Complex responsibility and care of marketing division in the Water museum - Building up PR and customer´s loyalty - Preparing quotations and program offers for potential clients - Planning, preparing and realization of events - Design and realisation of museum website - Complex responsibility of daily operation in the museum

    • Marketing Manager
      • Oct 2007 - Sep 2008

      - Complex responsibility and care of marketing and sales division - Launching new products into the market and strengthening competitiveness - Building up PR and customer´s loyalty - Budgeting - Planning, preparing and realisation of advertising and promotion campaigns - Personnel management of sales representatives in various regions in Slovakia - Evaluating of campaigns, processing of final results and preparing of presentations for headquarters in English language - Complex responsibility and care of marketing and sales division - Launching new products into the market and strengthening competitiveness - Building up PR and customer´s loyalty - Budgeting - Planning, preparing and realisation of advertising and promotion campaigns - Personnel management of sales representatives in various regions in Slovakia - Evaluating of campaigns, processing of final results and preparing of presentations for headquarters in English language

    • Slovakia
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Feb 2006 - Sep 2007

      - Clients: Union, Union health insurance, BTS airport, PPD, organon, OTP, Skippi, Ekoma design, Multimage, Kalypso, Genetech - Account manager for the creation of a Corporate Identity for Union health Insurance company, Multimage, Skippi - Design and realisation of Union health insurance website - Graphic design and production of Skippi, Kalypso, Genetech, Organon promotional catalogues - Design and realization of Union insurance company exhibition stand - Creation of SANY Cup 2007 sponsorship project - Ensuring complex printing services for selected clients Show less

    • Slovakia
    • Advertising Services
    • 1 - 100 Employee
    • Project and Account Manager
      • Sep 2003 - Jan 2006

      - Clients: Slovak Telecom, T-Mobile, Uniqa, Aegon, Procter&Gamble, S.I.T., Saris, Siemens - Account manager and project manager for corporate activities such as Uniqa´s Integration Event (for the merger of the Uniqa and R+V insurance companies) - Organising customer conferences to present Slovak Telecom´s new products, building relationships, customer loyalty - Preparing and coordinating activities for creating and carrying out advertising and promotional campaigns - Preparing creative designs and carrying out selected POS materials - Managing the introductory kick-off meeting for Aegon - Personnel management of regional external colleagues Show less

  • Maxi s.r.o.
    • Bratislava
    • Building own agency at various positions
      • Jan 1998 - Aug 2003

      - Clients: Philip Morris Slovakia, NIVEA BDF Slovakia, Unilever, Pepsi Cola, Thomson - Project manager in- and outdoor activities - Strengthening competitiveness and launching client´s new brands on the market - Personnel management - organising recruitment, courses and training - Managing dozens of regional managers and thirty hostesses in various regions of Slovakia - Evaluating campaigns, processing end results and preparing presentations for clients - Clients: Philip Morris Slovakia, NIVEA BDF Slovakia, Unilever, Pepsi Cola, Thomson - Project manager in- and outdoor activities - Strengthening competitiveness and launching client´s new brands on the market - Personnel management - organising recruitment, courses and training - Managing dozens of regional managers and thirty hostesses in various regions of Slovakia - Evaluating campaigns, processing end results and preparing presentations for clients

    • Account Manager
      • Feb 1997 - Dec 1997

      - Working for key clients: S.I.T., S.E.Z. Tlmace, SPIRIG Eastern, SIBAMAC - Preparing and carrying out advertising and promotional campaigns - Purchasing media for international pharmaceutical companies - Working for key clients: S.I.T., S.E.Z. Tlmace, SPIRIG Eastern, SIBAMAC - Preparing and carrying out advertising and promotional campaigns - Purchasing media for international pharmaceutical companies

Education

  • Panevropská Vysoká škola
    Master's degree, Marketing Communication
    2008 - 2010
  • Univerzita 'sv. Cyrila a Metoda'​ v Trnave
    Bachelor's degree, Massmedia Communication
    2005 - 2008

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