Experience

Link-Belt Latin America

• Brazil
• Machinery Manufacturing
• 1 - 100 Employee

• Gerente de Marketing América Latina

  • Apr 2021 - Present

• Latin America Marketing Coordinator

  • Jan 2014 - Apr 2021

  ● Responsible for creating the entire marketing department and the definition of branding / brand position in Brazil and Latin America: responsible for defining all internal and external policies, management of indicators and inventory, hiring and management of suppliers - agencies, vehicles and press relations.● Reporting to general manager LATAM, responsible for the preparation of the budget for the area (between R$ 300,000 and R$ 2 million/year), I am a member of the Marketing and Communication team of the United States and I was a key user while the company setup the implementation of the internal system for the Brazilian office.● Responsible for internal /external communication, brand management, customer journey, advertising and content campaigns (online and offline), technical brochures, coordination of the pricing process of equipment and strategic definitions of market intelligence.● Management of all photo and video sessions of the products.● Creation and management of social networks throughout Latin America, creation of clipping, website, corporate communication, endomarketing actions and marketing e-mails / newsletter.● Events: planning strategies, organization, coordination and execution from start to finish, both internal and external events, in various regions of Brazil and abroad.● Interface with all departments and hierarchical levels of the company, in addition to the headquarters, I manage 8 distributors in Brazil and 9 more in other of Latin America.● Planning, negotiation and execution of national and international media plan, and marketing incentive program for the company distribution network.● Process of appointment of distributors and responsible for all visual communication.● Merchandising development and e-commerce management.● Attending meetings with the company lawyers regards legal and accounting issues for invoices in the area.● LBX Company representative at AEM and ABIMAQ.



Trio Alimentos Ltda

• Brazil
• Food Production
• 100 - 200 Employee

• Marketing Analyst

  • Mar 2012 - Apr 2013

  ● Responsible for marketing activities: Interaction with agencies and suppliers, preparation of briefing, advertising presentation and internal marketing bulletin. ● Increased sales in e-commerce through restructuring the online store. ● Experience with marketing actions and budget management of the area. ● Analysis and negotiation of sponsorships and / or support for events. ● Management of legal contracts and supervision of interns. ● Responsible for marketing activities: Interaction with agencies and suppliers, preparation of briefing, advertising presentation and internal marketing bulletin. ● Increased sales in e-commerce through restructuring the online store. ● Experience with marketing actions and budget management of the area. ● Analysis and negotiation of sponsorships and / or support for events. ● Management of legal contracts and supervision of interns.



GUARIGLIA&GUARIGLIA ESTACIONAMENTO

• Sorocaba e Região, Brasil

• Business Administration

  • Jan 2011 - Mar 2012

  ● Customer support ● Update the internal system with data ● Team manager ● Customer support ● Update the internal system with data ● Team manager



JCB

• United Kingdom
• Machinery Manufacturing
• 700 & Above Employee

• Marketing and Sales Intern

  • Sep 2008 - Dec 2009

  General marketing duties. General marketing duties.



89 A Rádio Rock

• Brazil
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Marketing and Sales Intern

  • Apr 2008 - Jul 2008

  ● Sales Promotion and Publicity ● Sales Promotion and Publicity