Lucho Sanchez

Creative Director at Denny's
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Dallas, Texas, United States, US
Languages
  • English Full professional proficiency
  • Spanish Native or bilingual proficiency
  • Portuguese Limited working proficiency

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • United States
    • Restaurants
    • 700 & Above Employee
    • Creative Director
      • Jan 2022 - Present

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Creative Director
      • Oct 2019 - Jan 2022

    • Art Director
      • Mar 2016 - Jan 2022

    • Associate Creative Director
      • Feb 2019 - Oct 2019

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Art Director
      • May 2015 - Feb 2016

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Senior Art Director
      • Sep 2014 - Jul 2015

      Router was iris worldwide’s latest acquisition aimed to make a step in the large Brazilian market. I had the opportunity to direct and execute a rough count of 10 pitches with digital and BTL focus, achieving then a spot in the pool of agencies for Samsung, modelez (club social, tag, garoto), Shell in the lubricants area and sanofi laboratories amongst others. Helped to establish and integrate the iris values with the router personnel in briefing developments, brain storming, and the direction of integrated ideas. Show less

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Senior Art Director
      • Jun 2012 - Sep 2014

      Served as support to the creative director leading projects for the agency’s biggest accounts, winning pitches and helping to lead the creative department. I was in charge and coordinated the delivery of each one of the campaigns from concept stage to final production. Some of the most important projects are the following: Sony audio regional: In 2014 Sony introduced to the market high-resolution sound. Thanks to the vision and collaboration of directors and photographers Watta Fernandez and Nacho Ricci, we accomplished rising the overall appeal of Sony audio communication, creating a totally integrated campaign that sought a more “Premium” public and was able to compete hand to hand with other brands in the category like Bose. Adidas outdoors: Adidas’ goal with its campaign for Latin America was to make the public to feel more familiar with the brand, since they always used European and American athletes for this these types of sports. Additionally, the market was dominated by north face and Columbia. As a result we traveled with Chilean and Peruvian athletes to the Oregon Mountains, hiking uphill for hours, everything to achieve the perfect realistic shot, to require the minimal amount of postproduction. For me, this campaign represents a personal achievement in overcoming every kind of production challenge and still walking away with something great. Shell Helix: Working with a client known for their serious and cold tone, and managing to sell in a campaign with a humorous touch greater resonance with the public was a big achievement. The purpose was to educate the high mileage vehicle drivers about the benefits of using this type of oil. The growth in sales was an average of 35% during the implementation of the campaign. Show less

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Art Director
      • 2010 - 2012

      I was responsible for all the communication in the category of Sony audio helping restore the leadership of the Brand in Latin America. During this period we developed campaigns totally integrated with high-grade esthetics that included the participation of artists like DJ Madeon, which achieved 25 million views on YouTube and was the most viewed online video by Sony globally in 2011.Collaborated in bringing and keeping clients home like reebok, Smirnoff and adidas with projects that were of great importance for their respective categories, for example the launch of the soccer cleats line adidas predator in Latin America.It didn’t matter that the project was low budget. The idea was to deliver an idea with creative content and an excellent postproduction work. Show less

    • Junior Creative
      • 2009 - 2010

      Gave support to win the first project for Sony audio in the agency. In this stage I also developed my first 360˚ campaign for Sony Ericsson. Which included the participation of another international artist, Shakira. This campaign generated the sale of more that 1 million phones in six months and contributed a growth of 11% in global sales in 2009.

    • intern
      • Jun 2009 - Dec 2009

      For three months I paid my dues as a creative intern working exclusively on the Sony Ericsson account. I committed to always pushing creative boundaries where I could, and managed to produce my first regional campaign, so the hard work paid off!

    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Intern art director
      • Jan 2009 - May 2009

      LLR was a division that separated itself from Jung von matt, therefore my job from day one was to collaborate in ideas and work on bids to obtain new clients. Here I was able to create a logo for a whale conservation campaign for the Russian regatta team in its sail during the international competitions. LLR was a division that separated itself from Jung von matt, therefore my job from day one was to collaborate in ideas and work on bids to obtain new clients. Here I was able to create a logo for a whale conservation campaign for the Russian regatta team in its sail during the international competitions.

Education

  • Miami Ad School
    Art direction, Advertising
    2007 - 2009
  • Universidad Santiago de Cali
    Almost graduated ( publicista ), Advertising
    2001 - 2005
  • Colegio luis carlos galan sarmiento
    High School/Secondary Diplomas and Certificates

Community

You need to have a working account to view this content. Click here to join now