Lucy Robinson
Digital Marketing Manager at Ketchup Marketing Limited- Claim this Profile
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Bio
Tracy Millar
Lucy has been an outstanding student during her studies for a BA(Hons) Advertising & Marketing. She is very determined and motivated, setting herself high standards and always striving for the best work possible. In Advertising modules she has shown her creative flair, and has achieved top marks. Lucy is hard working, reliable and will be an asset to the Marketing world. I wish her nothing but the best in her future career.
Tim Henshall
I was almost tempted to write terrible things about Lucy, in a vague attempt to ensure no other company tried to poach her (as we have offered her a graduate's role at the end of her studies). But I can't. Lucy is a go-getting, dynamic, creative and enthusiastic individual, well beyond her tender years. She applies herself to any given task, showing a refreshing attitude and an intelligent problem-solving approach. If you are fortunate enough to empty Lucy, you will be hiring yourself a cracker!
Tracy Millar
Lucy has been an outstanding student during her studies for a BA(Hons) Advertising & Marketing. She is very determined and motivated, setting herself high standards and always striving for the best work possible. In Advertising modules she has shown her creative flair, and has achieved top marks. Lucy is hard working, reliable and will be an asset to the Marketing world. I wish her nothing but the best in her future career.
Tim Henshall
I was almost tempted to write terrible things about Lucy, in a vague attempt to ensure no other company tried to poach her (as we have offered her a graduate's role at the end of her studies). But I can't. Lucy is a go-getting, dynamic, creative and enthusiastic individual, well beyond her tender years. She applies herself to any given task, showing a refreshing attitude and an intelligent problem-solving approach. If you are fortunate enough to empty Lucy, you will be hiring yourself a cracker!
Tracy Millar
Lucy has been an outstanding student during her studies for a BA(Hons) Advertising & Marketing. She is very determined and motivated, setting herself high standards and always striving for the best work possible. In Advertising modules she has shown her creative flair, and has achieved top marks. Lucy is hard working, reliable and will be an asset to the Marketing world. I wish her nothing but the best in her future career.
Tim Henshall
I was almost tempted to write terrible things about Lucy, in a vague attempt to ensure no other company tried to poach her (as we have offered her a graduate's role at the end of her studies). But I can't. Lucy is a go-getting, dynamic, creative and enthusiastic individual, well beyond her tender years. She applies herself to any given task, showing a refreshing attitude and an intelligent problem-solving approach. If you are fortunate enough to empty Lucy, you will be hiring yourself a cracker!
Tracy Millar
Lucy has been an outstanding student during her studies for a BA(Hons) Advertising & Marketing. She is very determined and motivated, setting herself high standards and always striving for the best work possible. In Advertising modules she has shown her creative flair, and has achieved top marks. Lucy is hard working, reliable and will be an asset to the Marketing world. I wish her nothing but the best in her future career.
Tim Henshall
I was almost tempted to write terrible things about Lucy, in a vague attempt to ensure no other company tried to poach her (as we have offered her a graduate's role at the end of her studies). But I can't. Lucy is a go-getting, dynamic, creative and enthusiastic individual, well beyond her tender years. She applies herself to any given task, showing a refreshing attitude and an intelligent problem-solving approach. If you are fortunate enough to empty Lucy, you will be hiring yourself a cracker!
Credentials
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The Fundamentals of Digital Marketing
Google Digital GarageMay, 2020- Nov, 2024 -
Visual Merchandising Diploma
One EducationJul, 2019- Nov, 2024 -
Full Clean Driving Licence
Driver and Vehicle Licensing Agency (DVLA)Jun, 2018- Nov, 2024 -
Google Ads Measurement Certification
GoogleSep, 2022- Nov, 2024 -
Google Analytics Individual Qualification
GoogleSep, 2022- Nov, 2024 -
Google Display Ads Certification
GoogleSep, 2022- Nov, 2024 -
Google Search Ads Certification
GoogleSep, 2022- Nov, 2024 -
Google Shopping Ads Certification
GoogleSep, 2022- Nov, 2024 -
Google Video Ads Certification
GoogleSep, 2022- Nov, 2024
Experience
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Ketchup Marketing Limited
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Digital Marketing Manager
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Mar 2023 - Present
Managing a team of four digital marketeers to execute [exceptional] marketing strategies across organic social, paid social, and email. Covering everything from account management, content creation, copywriting, scheduling, engagement, and reporting. We offer an end-to-end digital solution so that businesses can get back to doing what they do best, whilst we manage their marketing. Our services include full content planning, organic TikTok management, Facebook Advertising, LinkedIn ad campaigns, Instagram marketing, Facebook/Instagram shop integration, Pinterest, X, Lemon8, and so much more. Get real results for your spend, and work with a [creative] agency that cares about your growth. Show less
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Iocea eCommerce Solutions
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United Kingdom
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IT Services and IT Consulting
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1 - 100 Employee
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Product Marketing Manager
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Aug 2022 - Feb 2023
As Product Marketing Manager, I oversaw the marketing and growth of our eCommerce product range. I was also responsible for lead generation and pitching to prospects, helping to bring in additional revenue to the business.In addition to this, I remained as a marketing account manager for various clients, overseeing their digital marketing efforts across SEO, social media, email, Google Ads and other PPC channels. I take real pride in working with my customers to produce custom marketing strategies and reporting back on the results - It means the world to me to see them thrive. Show less
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Digital Marketing Executive
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Jun 2020 - Aug 2022
• Content creation for clients and iocea's social media channels, including TikToks, Instagram Reels, and carousel posts• Writing engaging, keyword-optimised copy for clients websites, including blogs, product descriptions and page text• Completing technical SEO activities for clients and implementing search visibility growth strategies• Setting up Google/Facebook Ads for clients and managing campaigns to coincide with strategies across SEO, social and email• Marketing account management activities, such as reporting, leading meetings, creating contracts and building relationships• Managing client website content via various CMS systems, including cShop (Message me to learn more!)• Producing digital marketing audits for prospects Show less
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Waitrose & Partners
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United Kingdom
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Retail
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700 & Above Employee
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‘Outstanding’ Service Partner
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Nov 2015 - May 2020
Working for this customer-centric retailer enhanced my skills in marketing, premium branding, advertising and visual merchandising. I consistently used my creative skills to develop eye catching product displays to drive sales. I was recognised for multiple ‘One Step Beyond’ awards and commended by regional managers. Working for this customer-centric retailer enhanced my skills in marketing, premium branding, advertising and visual merchandising. I consistently used my creative skills to develop eye catching product displays to drive sales. I was recognised for multiple ‘One Step Beyond’ awards and commended by regional managers.
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Kamageo
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Marketing, Advertising and PR Intern
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Jun 2019 - Aug 2019
During my time studying for a BA Advertising and Marketing degree, I took on an unpaid internship alongside part-time work, to gain relevant experience in a marketing-related role. During this internship, I contributed to successful pitch materials, organised and attended PR events, created effective marketing content and helped develop the company's social media strategy. I used my creative social media marketing skills to build their online presence and reach new audiences. I gained some incredibly valuable experience in this position and was ultimately offered a full-time role upon graduation. Unfortunately I finished university as the pandemic first began and the tourism industry was hit hard, so it was no longer possible for me to take on a full-time role with the company. Show less
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(SLS) Scientific Laboratory Supplies Ltd.
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United Kingdom
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Biotechnology Research
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100 - 200 Employee
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Administrative Assistant
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May 2015 - Apr 2018
Whilst studying for my A-Levels, I worked part-time at SLS, alongside other roles. Here, I gained valuable experience working in a professional B2B environment. My duties included managing and updating online databases, as well as responding to calls/emails regarding customer complaints and enquiries, face to face and on the phone. Liaising with external and internal customers to maintain customer expectations and business standards. Whilst studying for my A-Levels, I worked part-time at SLS, alongside other roles. Here, I gained valuable experience working in a professional B2B environment. My duties included managing and updating online databases, as well as responding to calls/emails regarding customer complaints and enquiries, face to face and on the phone. Liaising with external and internal customers to maintain customer expectations and business standards.
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MEGA Events/ Travel/ Music
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Events Services
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1 - 100 Employee
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Events Marketing & Promotion Staff
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May 2017 - Sep 2017
Promoting the sales of ‘freshers week’ wristbands to Lincoln students via relevant social media platforms and university discussion forums, using both online and direct selling methods. Alongside promoting ticket sales, I also attended the events as a host and sought out opportunities to sell tickets for other events. Promoting the sales of ‘freshers week’ wristbands to Lincoln students via relevant social media platforms and university discussion forums, using both online and direct selling methods. Alongside promoting ticket sales, I also attended the events as a host and sought out opportunities to sell tickets for other events.
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Supervisor and Social Media Manager
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Apr 2015 - Sep 2017
On top of operational activities, I set up and managed the social media accounts, running promotions and publishing competitions and offers online. To coincide with this, I organised events to draw in new customers, build loyalty and promote seasonal sales. I designed advertisements for these events and created media plans for marketing activities. On top of operational activities, I set up and managed the social media accounts, running promotions and publishing competitions and offers online. To coincide with this, I organised events to draw in new customers, build loyalty and promote seasonal sales. I designed advertisements for these events and created media plans for marketing activities.
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Education
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2017 - 2020
University of Lincoln
Undergraduate, Advertising and Marketing -
2015 - 2017
Newark Academy
A-Levels, Media Studies (B) Psychology (B) Business Studies (C) -
2010 - 2015
Newark Academy
GCSEs
Community
