Lucero Castillo

Community Manager in Social Media at PETROL Advertising
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • English -
  • Spanish -
  • French -

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Tania Silpanone

Working with Lucy has been a true gem. Her hard work, time management and attention to detail are just pluses to working with her. Lucy’s dependability and flexibility makes working her a vital asset to any company in any industry.

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Credentials

  • Employee Engagement Essentials: Intentional Listening
    Disney Institute
    Jun, 2021
    - Nov, 2024
  • Google Ads (AdWords) Essential Training
    LinkedIn
    Jul, 2020
    - Nov, 2024
  • Learning Adobe Creative Cloud
    LinkedIn
    Jul, 2020
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Community Manager in Social Media
      • Jul 2021 - Present

    • Freelance Graphic Designer
      • Oct 2020 - Jul 2021

      Worked directly with Entrepreneur Lindsay Dickhout from Million Dollar Tan to cultivate, create and post Digital Designs and Blogs to websites and Social Media Pages for How to be Awesome at Everything and The Happiness Project. Worked directly with Entrepreneur Lindsay Dickhout from Million Dollar Tan to cultivate, create and post Digital Designs and Blogs to websites and Social Media Pages for How to be Awesome at Everything and The Happiness Project.

    • United States
    • Entertainment
    • 1 - 100 Employee
    • Customer Support and Social Media
      • Oct 2020 - Jul 2021

      • Responsible for providing timely and accurate information to incoming customers, including order status, referral knowledge, policies, programs, refunds, exchanges and replacements • Resolve all customer complaints, inquiries, and curiosities via social media (twitter, Instagram and facebook) • Work closely with Operations Manager to resolve all unknown inquires and points redemption. • Work closely with development department to narrow down unique customer app errors and filled QA tester roll to narrow down app glitches and bugs to enact quick resolution. • Provided quality service and support in a variety of areas including, but not limited to: billing, inventory, orders, system troubleshooting and referrals.

    • United States
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Digital Content Producer and Marketing
      • Apr 2020 - Oct 2020

      • Editing photo & video content used on several platforms and marketing campaigns. • Creating graphics and copy for websites, landing pages, online courses, e-mail blasts and Social Media posts. • Managing the overall look and organization of websites, YouTube, LinkedIn, Facebook, IG and Facebook pages. • Posting and managing social media ads and gather reporting weekly. • Manage all YouTube Ads and Google ads for Million Dollar Tan and AWESOME. • Creating newsletters to send through MailChimp. • Assisting Director of Operations as a part of the team player culture.

    • United States
    • Personal Care Product Manufacturing
    • Social Media And Marketing Coordinator
      • Apr 2017 - Jun 2020

      • Monitor social media accounts (Facebook, Instagram) to insure posts are acknowledged, replied to and further tracked, cultivating new client relationships while ensuring long-term client satisfaction. • Work with team to build social media strategies, guidelines, best practices, promotional campaigns, and day to day activates that are aligned with marketing, creativity, company goals, and merchandising initiatives. • Produce, curate, and manage compelling content (images, video, written text) across various platforms that engage and communicate effectively with our audience while increasing customer lifetime loyalty. • Manage multiple projects from concept to completion under tight deadlines. • Create and review analytical metadata reports and feedback from posted social media to assist and craft future content. • Creation of e-mail marketing newsletter campaigns via MailChimp and Conversio CM to engage promotional material to customers. • Research and integrate new applications and programs to our Shopify web-store to improve customer retention, ecommerce growth, and add new selling techniques, making our company unique and add value to our brand (Conversio, Loyalty Lion, Justuno, Klarna, Postmates, etc.). • Look over Brand Ambassadors accounts and outreach to potential sponsors; Coordinate meetings, communication and content for promotion. • Manage YouTube programming strategy, including new tutorials, new products, and how to videos, for Meraki Lashes Channel.

    • Entertainment
    • 1 - 100 Employee
    • Social Media Coordinator Intern
      • Jan 2017 - Sep 2018

      • Manage Twitter and Instagram Accounts for DTLA Film Festival and communicate with followers while building a community. • Construct strategic plans with team, ranging from promoting events to brainstorming all newsletters. • Provided feedback and communicated with various organizations regarding partnerships and sponsorships. • Attended tabling events throughout the year to promote festival. • Completed weekly assignments with team to showcase popular Los Angeles Landmarks and promote them on social media. • Interviewed key festival entrees and members with film crew for promotional purposes.

    • United Kingdom
    • Computer Games
    • 700 & Above Employee
    • Customer Support II
      • Oct 2017 - Mar 2018

      To provide support to our online FINAL FANTASY XIV community through the official forums and key social channels, with knowledge on streaming content creation. Day-to-day communication with the online FFXIV community through our official forums and SNS. Plan, manage and execute community initiatives and projects with other community team members on SNS channels, blog outlets and forums. Plan, attend and assist during games events, fan gatherings, FFXIV Fan Festivals and media events. Compile regular feedback reports on player sentiment for other key stakeholders including Japan offices. Locally and globally to review and assess the viability of team projects and goals. Prepare revisions and modifications as discussed and agreed upon. Prepare final presentations for approval by appropriate groups. Required knowledge in using the analytic tools of social platforms such as Facebook, Twitter and Instagram.

Education

  • Cerritos College
    Associate's degree, General Studies
    2011 - 2015
  • California State University, Long Beach
    Environmental Geography
  • Academy of Art University
    Information Technology, software development
  • UCLA Extension
    Certificate, Ux Ui

Community

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