Erik Lucas
Vice President Of Distribution at LIFEAID Beverage Company, LLC- Claim this Profile
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Bio
Experience
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LIFEAID Beverage Company, LLC
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United States
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Consumer Goods
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1 - 100 Employee
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Vice President Of Distribution
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Jun 2021 - Present
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Director of Sales
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Jan 2020 - Present
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Director Of Distribution
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Dec 2018 - Present
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National Account Manager - East
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May 2017 - Present
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Michel et Augustin
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United States
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Food and Beverage Services
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1 - 100 Employee
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Greater New York Area VP Sales
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May 2016 - May 2017
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Boxed Water is Better
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United States
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Food & Beverages
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1 - 100 Employee
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Regional Manager - Metro NY
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Mar 2014 - May 2016
• Achieve and deliver annual plans for the region that reflect the agreed upon brand and customer strategies and support delivery of business goals • Translates business strategy into clear and locally executable plans and focuses resources accordingly within their respective territory • Effective management of distributors and direct reports • Establish and manage key customer relationships through joint business planning that strengthens and builds on the success of the BOXED WATER IS BETTER brand • Understanding the dynamics of the respective territory in particular, and providing insight and direction to develop solutions that promote and build the BOXED WATER IS BETTER brand. • Responsible for all distributor management decisions and relationships with guidance from the Vice President of Sales • Schedule, conduct, and participate in distributor routine meetings with distributor partners to educate, inform, and build capabilities on selling BOXED WATER IS BETTER • Responsible for building sales presentations and reports to share both internally and with distributor partners that will provide an action-oriented response
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Area Sales Manager
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Mar 2011 - Mar 2014
-Execute the development, sales and promotion of ZICO Pure Premium Coconut water along with Illy Issimo Coffee -Complete daily sales and merchandising calls on influencer accounts with a focus on account development to attain maximum potential -Educate distributors, managers, and buyers on ZICO and Illy Issimo with powerpoint sale sheets and route rides -Identify voids through analysis of weekly and monthly sales trends to gain new points of distribution -Communicate successes, competitive trends, product introductions and opportunities via weekly sales recaps to District and Regional Sales Managers. -Manage inventory levels and communicate potential problems to avoid out of stock scenarios. -Work in conjunction with the marketing team to drive case sales through product sampling at influential accounts
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Traffic Coordinator
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Sep 2009 - Mar 2011
-Log editing, processing and implementing traffic instructions and maintaining all commercial tapes in Broadway system -Processing orders, inventory management, live event coordination in studio, managing workflow with sales, marketing, and operation departments -Log reconciliation, producing reports pertaining to continuity -Maintaining relationships with conference partners -Log editing, processing and implementing traffic instructions and maintaining all commercial tapes in Broadway system -Processing orders, inventory management, live event coordination in studio, managing workflow with sales, marketing, and operation departments -Log reconciliation, producing reports pertaining to continuity -Maintaining relationships with conference partners
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Hotel Networks
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Germany
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IT Services and IT Consulting
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Traffic Coordinator
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Jul 2009 - Sep 2009
-Scheduling of commercials in OSI program, applying traffic instructions, entering orders, tape management and reconciliation of commercial logs -Scheduling of commercials in OSI program, applying traffic instructions, entering orders, tape management and reconciliation of commercial logs
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NBC Universal
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United States
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Legal Services
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1 - 100 Employee
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Copy Editor
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Jun 2008 - Jul 2009
-Apply commercial traffic copy instructions into Gabriel traffic system for NBC Networks USA and Sci Fi Channels -Coordinate with the tape house, agencies, and sales department in order to assure proper placement of commercials -Worked during the 2008 Beijing Olympics to expedite handling extra commercial activity of non-Olympic stations -Apply commercial traffic copy instructions into Gabriel traffic system for NBC Networks USA and Sci Fi Channels -Coordinate with the tape house, agencies, and sales department in order to assure proper placement of commercials -Worked during the 2008 Beijing Olympics to expedite handling extra commercial activity of non-Olympic stations
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Education
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Manhattan College
Business, Marketing