Erik Lucas

Vice President Of Distribution at LIFEAID Beverage Company, LLC
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Experience

    • United States
    • Consumer Goods
    • 1 - 100 Employee
    • Vice President Of Distribution
      • Jun 2021 - Present

    • Director of Sales
      • Jan 2020 - Present

    • Director Of Distribution
      • Dec 2018 - Present

    • National Account Manager - East
      • May 2017 - Present

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Greater New York Area VP Sales
      • May 2016 - May 2017
    • United States
    • Food & Beverages
    • 1 - 100 Employee
    • Regional Manager - Metro NY
      • Mar 2014 - May 2016

      • Achieve and deliver annual plans for the region that reflect the agreed upon brand and customer strategies and support delivery of business goals • Translates business strategy into clear and locally executable plans and focuses resources accordingly within their respective territory • Effective management of distributors and direct reports • Establish and manage key customer relationships through joint business planning that strengthens and builds on the success of the BOXED WATER IS BETTER brand • Understanding the dynamics of the respective territory in particular, and providing insight and direction to develop solutions that promote and build the BOXED WATER IS BETTER brand. • Responsible for all distributor management decisions and relationships with guidance from the Vice President of Sales • Schedule, conduct, and participate in distributor routine meetings with distributor partners to educate, inform, and build capabilities on selling BOXED WATER IS BETTER • Responsible for building sales presentations and reports to share both internally and with distributor partners that will provide an action-oriented response

    • Area Sales Manager
      • Mar 2011 - Mar 2014

      -Execute the development, sales and promotion of ZICO Pure Premium Coconut water along with Illy Issimo Coffee -Complete daily sales and merchandising calls on influencer accounts with a focus on account development to attain maximum potential -Educate distributors, managers, and buyers on ZICO and Illy Issimo with powerpoint sale sheets and route rides -Identify voids through analysis of weekly and monthly sales trends to gain new points of distribution -Communicate successes, competitive trends, product introductions and opportunities via weekly sales recaps to District and Regional Sales Managers. -Manage inventory levels and communicate potential problems to avoid out of stock scenarios. -Work in conjunction with the marketing team to drive case sales through product sampling at influential accounts

    • Traffic Coordinator
      • Sep 2009 - Mar 2011

      -Log editing, processing and implementing traffic instructions and maintaining all commercial tapes in Broadway system -Processing orders, inventory management, live event coordination in studio, managing workflow with sales, marketing, and operation departments -Log reconciliation, producing reports pertaining to continuity -Maintaining relationships with conference partners -Log editing, processing and implementing traffic instructions and maintaining all commercial tapes in Broadway system -Processing orders, inventory management, live event coordination in studio, managing workflow with sales, marketing, and operation departments -Log reconciliation, producing reports pertaining to continuity -Maintaining relationships with conference partners

    • Germany
    • IT Services and IT Consulting
    • Traffic Coordinator
      • Jul 2009 - Sep 2009

      -Scheduling of commercials in OSI program, applying traffic instructions, entering orders, tape management and reconciliation of commercial logs -Scheduling of commercials in OSI program, applying traffic instructions, entering orders, tape management and reconciliation of commercial logs

    • United States
    • Legal Services
    • 1 - 100 Employee
    • Copy Editor
      • Jun 2008 - Jul 2009

      -Apply commercial traffic copy instructions into Gabriel traffic system for NBC Networks USA and Sci Fi Channels -Coordinate with the tape house, agencies, and sales department in order to assure proper placement of commercials -Worked during the 2008 Beijing Olympics to expedite handling extra commercial activity of non-Olympic stations -Apply commercial traffic copy instructions into Gabriel traffic system for NBC Networks USA and Sci Fi Channels -Coordinate with the tape house, agencies, and sales department in order to assure proper placement of commercials -Worked during the 2008 Beijing Olympics to expedite handling extra commercial activity of non-Olympic stations

Education

  • Manhattan College
    Business, Marketing
    2005 - 2008

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