Experience

Calliope Business Solutions

• France
• Software Development
• 100 - 200 Employee

• Marketing Manager

  • Nov 2021 - Present

  Paris et périphérie



Vocalcom

• France
• Software Development
• 100 - 200 Employee

• Digital Marketing & Communication Manager

  • Oct 2020 - Nov 2021

  Ville de Paris, Île-de-France, France - Managing website : content, pages conversion, SEO - Generating leads through paid campaigns, lead nurturing & scoring, etc - Managing social media networks to increase audience, visibility and conversion - Create digital content : blog, white papers, e-books etc - Manage press relations, events support and communication



DAYMIER Lucas - Conseil Marketing Digital - SEO | Ecommerce

• France
• Advertising Services

• Digital Marketing Consultant & Ecommerce Project Manager

  • May 2016 - Feb 2021

  Région de Paris, France As a Digital Marketing Consultant & Ecommerce Project Manager, my goals are to help my clients to enhance visibility of their business, to increase their turnover and the digital ROI of their activity through lead generation or ecommerce. Experience in various industries : finance, jewellery, leisure, food supplements, sports coaching. ⦁ Redesign & Site creation: Definition of functional specifications, Best Practice UX & SEO, development management with external service provider or… Show more As a Digital Marketing Consultant & Ecommerce Project Manager, my goals are to help my clients to enhance visibility of their business, to increase their turnover and the digital ROI of their activity through lead generation or ecommerce. Experience in various industries : finance, jewellery, leisure, food supplements, sports coaching. ⦁ Redesign & Site creation: Definition of functional specifications, Best Practice UX & SEO, development management with external service provider or independently via CMS: Prestashop, Wordpress ⦁ SEO: Definition of an SEO strategy, web writing recommendations, traffic and positioning monitoring, SEO optimization, Netlinking ⦁ Analytics : Definition & implementation of a complete Google Analytics and Facebook Pixel tag plan via Tag Manager, Automation of reporting, Analysis & recommendations ⦁ Training: Creation of tutorials & training support, individual and collective customized training on SEO, Wordpress, Analytics, Social Networks. ⦁ Emailing: Solution setup, goal setting, registration automation, Newsletter automation via RSS feed, targeting, routing, results analysis and campaign optimization. ⦁ SMO : Strategy definition & Best practices, paid social campaigns Show less



Coheris

• France
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing Manager & GDPR Product Manager

  • Apr 2017 - Oct 2020

  Région de Paris, France As a Digital Marketing Manager, my goals are to increase company and its solutions’ online visibility, lead generation, build customer loyalty and develop cross-sell. ⦁ Digital Marketing Strategy: Budget management, inbound marketing strategy based on content & data centric. Results: Share of webleads in New-biz > 60% ⦁ SEO: launch of sites, traffic and position monitoring, SEO optimization ... Results: more than 25,000 visitors/month on the French network, ⦁ Redesign :… Show more As a Digital Marketing Manager, my goals are to increase company and its solutions’ online visibility, lead generation, build customer loyalty and develop cross-sell. ⦁ Digital Marketing Strategy: Budget management, inbound marketing strategy based on content & data centric. Results: Share of webleads in New-biz > 60% ⦁ SEO: launch of sites, traffic and position monitoring, SEO optimization ... Results: more than 25,000 visitors/month on the French network, ⦁ Redesign : functional specifications, implementation of a new tree structure and development monitoring with an external web agency Results: more than 50% of traffic growth the following month. ⦁ Marketing Automation : Solution setup, goal setting, workflow implementation, newsletter automation, targeting, routing, results analysis and campaign optimization. Results: Waste & duplicates rate < 20%. ⦁ SMO: Strategy, launch of Social Selling. ⦁ Management of the Digital marketing team and coordination of 2 specialized agencies + Freelancers ⦁ Optimization and enrichment of CRM ⦁ Product Management RGPD : Definition of the RGPD Spot software offer, coordination with the R&D team, implementation of an automatic token system, marketing via ecommerce. Results: New marketing model for Coheris. ⦁ Advisory opinions and tests for the Coheris CRM Suite solution and its Marketing and Social CRM modules.

• Digital Marketing Project Manager

  • Sep 2014 - Mar 2017

  Paris Area, France As Digital Marketing Project Manager, my goals were to increase company and its solutions’ online visibility, monitor lead generation, build customer loyalty and develop cross-sell. • Digital Marketing Strategy: Budget management, content strategy with SEO focus. • Lead Gen : Definition of a process for processing and monitoring Webleads, creation of a management tool. Results: Lead processing time reduced to less than 24 hours. • SEO: Search for keywords, implementation of semantic… Show more As Digital Marketing Project Manager, my goals were to increase company and its solutions’ online visibility, monitor lead generation, build customer loyalty and develop cross-sell. • Digital Marketing Strategy: Budget management, content strategy with SEO focus. • Lead Gen : Definition of a process for processing and monitoring Webleads, creation of a management tool. Results: Lead processing time reduced to less than 24 hours. • SEO: Search for keywords, implementation of semantic cocoons, optimization of onpage referencing, netlinking, traffic and positioning monitoring,... Results: +70% increase in business forms (excluding waste/students) between 2015 and 2016. • SEA: Search for keywords, setting up remarketing, creating landing pages. Results: Lower acquisition cost. • Analytics: Tag plan, analytics configuration, automated reporting. • SMO: Creation & animation of social accounts, training of sales representatives in social networks. • Project management: Redesign and optimization of product pages (UX), functional and graphic evolutions (Responsive Design, Customer space). • Emailing: Template creation, targeting, routing, analysis and optimization. • Management of external service providers: Web agency, SEA and Freelancers (Editors, Webdesigner, Developers).



Agence Web Lemon Interactive - Lille Paris

• France
• Software Development
• 1 - 100 Employee

• Digital Marketing Consultant - E-commerce Project Manager

  • Jan 2014 - Sep 2014

  Région de Paris , France As a Digital Marketing Consultant & Ecommerce Project Manager at Lemon Interactive, my objectives were to help my clients develop the notoriety of their businesses, increase their turnover and the digital ROI of their activity through lead generation or e-commerce. Experience in the following industries: Medical Equipment (BtoB/BtoC), Home & Garden (BtoC), Clothing (BtoC), Packaging (BtoB), Sports Footwear (BtoC). • Project management: functional specifications & Best Practices UX & SEO… Show more As a Digital Marketing Consultant & Ecommerce Project Manager at Lemon Interactive, my objectives were to help my clients develop the notoriety of their businesses, increase their turnover and the digital ROI of their activity through lead generation or e-commerce. Experience in the following industries: Medical Equipment (BtoB/BtoC), Home & Garden (BtoC), Clothing (BtoC), Packaging (BtoB), Sports Footwear (BtoC). • Project management: functional specifications & Best Practices UX & SEO, monitoring of redesign developments, evolutions or website creation with technical team or autonomously via CMS. • Audit & Recommendations: SEO (NDD change, site merge), Advanced Analytics (multi-site tag plan, Analytics settings) • Training: Creation of tutorials & training support, personalized individual and collective training on SEO, Wordpress, Analytics, Social Networks. • Marketing Conferences: "The 7 SEO trends for 2014", "The E-commerce Checklist. Show less



Vins & Millésimes

• France
• Beverage Manufacturing
• 1 - 100 Employee

• E-commerce Project Manager

  • Jan 2013 - Jul 2013

  52, Passage du Bureau - 75011 Paris As Ecommerce Project Manager at Vins & Millésimes, my goals were to support the redesign of the Ecommerce website, define the digital marketing strategy & increase the Ecommerce turnover. • Project management: Definition of specifications for the WEB agency, monitoring of technical, UX and SEO developments of the website. • Strategy: SEO, product feed management (comparators, marketplaces), netlinking, Adwords agency brief and follow-up, emailing, partnerships, community… Show more As Ecommerce Project Manager at Vins & Millésimes, my goals were to support the redesign of the Ecommerce website, define the digital marketing strategy & increase the Ecommerce turnover. • Project management: Definition of specifications for the WEB agency, monitoring of technical, UX and SEO developments of the website. • Strategy: SEO, product feed management (comparators, marketplaces), netlinking, Adwords agency brief and follow-up, emailing, partnerships, community management. Results: Growth in the share of revenue generated by the WEB from 5% to 25%. • Webmastering: creation and updating of content & products on the websites vinsetmillesimes.com and oenoschool.com • Competitive intelligence Show less



Liligo

• France
• Travel Arrangements
• 1 - 100 Employee

• Assistant Sales & Marketing

  • Jun 2012 - Dec 2012

  4, Allée Verte 75011 Paris Responsibilities: Analyze, animate, prospect, optimize and follow partnerships. Commercial & monetization support of Liligo European websites (Metasearch Engine, Display and Newsletter). Achievements: Alternate with Sales & Marketing tasks; daily contact with affiliation platform (ex : PublicIdées, Tradedoubler); New clients’ prospection; Contracts edition and signature; Travel offers' pushes on white label partners and competitors weekly benchmark.



Polyglot Group | Business Services Provider

• Australia
• Human Resources Services
• 1 - 100 Employee

• HR Assistant

  • Dec 2010 - Feb 2011

  25, Burton Street, Glebe, NSW 2037, Australie Responsibilities: Update the company database with new resume and new clients; create Jobs Advertisement, search and recruit temporary candidates for clients Achievements: Reached new clients satisfaction, filled many temporary positions, kept the database up-to-date, fastened some contract process and learnt how a successful company works.



Castel

• Cellar Man NICOLAS

  • Jul 2009 - Aug 2009

  Excelmans, Paris 75016 Responsibilities: Responsible for sales, stock control, client counseling and other tasks in a Paris Bottle shop. Achievements: Managed the store during the absence of the business owner increased sales compared to August 2008.