Lucas Caspersen
Head Of Marketing at SavvyRevenue- Claim this Profile
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Bio
Experience
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SavvyRevenue
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Denmark
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Advertising Services
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1 - 100 Employee
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Head Of Marketing
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Jan 2022 - Present
Copenhagen, Capital Region, Denmark As the Head of Marketing at SavvyRevenue, my primary responsibility is to spearhead growth and prosperity by implementing strategic marketing initiatives. As an integral member of the management team, I collaborate closely with my peers to unearth new prospects and establish processes that optimize and automate internal marketing operations. My expertise encompasses various competencies, including budget management, project oversight, data and web analytics, concept ideation, and… Show more As the Head of Marketing at SavvyRevenue, my primary responsibility is to spearhead growth and prosperity by implementing strategic marketing initiatives. As an integral member of the management team, I collaborate closely with my peers to unearth new prospects and establish processes that optimize and automate internal marketing operations. My expertise encompasses various competencies, including budget management, project oversight, data and web analytics, concept ideation, and website design. Throughout my career, I have successfully conceptualized and executed marketing campaigns across diverse platforms, formulating targeting and advertising strategies while closely monitoring and assessing the performance of each initiative. Driven by an unwavering commitment to deliver results, I am dedicated to leveraging my extensive skills and experience to propel the success of SavvyRevenue further.
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Inbound Marketing Manager
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Dec 2019 - Jan 2022
Copenhagen Area, Denmark
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Raadgiver.dk ApS
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Denmark
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Legal Services
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1 - 100 Employee
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Digital Marketing Intern
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Oct 2019 - Dec 2019
Copenhagen Area, Capital Region, Denmark • Optimizing the layout of the webpage to improve the customer experience. • SEO optimization. • Analyzing google analytics data and converting them into marketing goals. • Creating content for advertising. • Shooting and editing videos/pictures for marketing purposes.
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Marketing Assistant
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May 2018 - Jul 2019
• Created unique and engaging content for range of social media platforms including FaceBook and Instagram. • Performed market analysis and researched latest trends. • Wrote and prepared creative assets by applying excellent communication, project management and planning abilities to produce crisp, fresh campaigns. • Sourced vendors for services such as video production as well as materials to complete marketing objectives. • Consulted with product development teams to enhance… Show more • Created unique and engaging content for range of social media platforms including FaceBook and Instagram. • Performed market analysis and researched latest trends. • Wrote and prepared creative assets by applying excellent communication, project management and planning abilities to produce crisp, fresh campaigns. • Sourced vendors for services such as video production as well as materials to complete marketing objectives. • Consulted with product development teams to enhance products based on customer data. • Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales of products. • Created professional business correspondence, spreadsheets and presentations. • Planned and executed internal and external events. • Managed efficient workflow between staff by effectively coordinating documents, communication and creative materials. Show less
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Netto, Salling Group
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Denmark
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Retail Groceries
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700 & Above Employee
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1. assistent
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2011 - Dec 2018
Capital Region, Denmark
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Education
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Copenhagen Business School
Master's degree, MA in IBC, Intercultural Marketing -
Copenhagen Business School
Bachelor's degree in English and Organizational Communication, International and Intercultural Communication -
ZBC Ringsted
HHX, Afsætning