Experience

FGV EAESP - Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas

• Brazil
• Higher Education
• 100 - 200 Employee

• Teaching Assistant

  • Jul 2021 - Present

  Teaching Assistant (TA) at FGV-EAESP for the course on Marketing Mix, for students on the 5th semester.The course focuses on the 4Ps of marketing (product, promotion, place and price) and works in conjunction with a partner brand to bring students a real marketing problem for them to solve as a challenge.As as a TA, my responsibilities were not only to give support for the professors during class, but also help students with the brand challenge and evaluate their reports before completion. Show less

• Research Assistant

  • Oct 2021 - Feb 2022

  As a Research Assistant for the qualitative Gambiarra ("jerry-rigging") research project, my responsibilities were: prospect interviewers and participants for focus groups; help planning those focus groups and interviews; assist in the execution of those focus groups and interviews, as well as leading some of the interviews; helping in the review, coding and interpretation process of the acquired data.



MatchMoney

• Brazil
• Information Technology & Services
• 1 - 100 Employee

• Inbound Marketing Analyst

  • Aug 2020 - Present



Itaú Unibanco

• Brazil
• Banking
• 700 & Above Employee

• Intern

  • Aug 2019 - Aug 2020

  Maintain and improve e-mail marketing campaigns selling ConectCar to all Itaú clients from all segments (credit card, house financing, etc.) with different offers and communications. Improve clients' journey and communication strategy for each step on the journey. Managing technical team of two programmers aiming to automate processes within the area. Data analytics in order to improve and support all business fronts within the area with metrics, graphs, presentations and whole analysis of the campaings made. Use of SAS, Hadoop, Rstudio, Python and Office as main working software. Show less



Morgan Stanley

• United States
• Financial Services
• 700 & Above Employee

• Intern

  • Oct 2018 - Aug 2019

  Area responsible for maintaining, improving and developing the integration of the various technological systems used by the bank in its’ operation. Implementation of functionalities and improvements Brazilian’s systems to be in accordance with the standards of outside, but still meeting local demands and legislation. Area responsible for maintaining, improving and developing the integration of the various technological systems used by the bank in its’ operation. Implementation of functionalities and improvements Brazilian’s systems to be in accordance with the standards of outside, but still meeting local demands and legislation.



Banco Original

• Brazil
• Banking
• 700 & Above Employee

• Intern

  • Jun 2017 - Oct 2018

  Marketing campaigns’ performance analysis, specific to client’s acquisition and aimed to improve processes and business strategies. Usage of such tools as SAS, Qlikview, Hadoop, Rstudio, Python e Office. Creation of predictive models in order to better approach each cluster of suspects and prospects. Marketing campaigns’ performance analysis, specific to client’s acquisition and aimed to improve processes and business strategies. Usage of such tools as SAS, Qlikview, Hadoop, Rstudio, Python e Office. Creation of predictive models in order to better approach each cluster of suspects and prospects.