Experience

KTO Group

• Malta
• Gambling Facilities and Casinos
• 1 - 100 Employee

• Copywriter

  • Jul 2022 - Present

  KTO Group is a company that works with a collection of bespoke brands that strive for innovation, sustainability, and excellence in the iGaming industry. • Developed email’s templates, B2B marketing plans about keyword and backlink strategies. • Assisted with market-specific keyword discovery, expansion and optimization. • Attended weekly meetings with professionals from other countries to discuss and analyze the website's content. • Was responsible for writing and analyzing keywords/anchors for important links to create betting and casino content.



Op Ninja

• Copywriter

  • Nov 2022 - Feb 2023

  Op Ninja is a company focused on creating content for games and geek culture, including movies and series. • Collaborate with other members of the team to ensure that all content is on target and optimized for specific audiences. • Maintained very high quality of daily outgoing news. • Monitored my content performance to understand if it satisfies the user needs and generates new ideas on how to improve the content experience. Op Ninja is a company focused on creating content for games and geek culture, including movies and series. • Collaborate with other members of the team to ensure that all content is on target and optimized for specific audiences. • Maintained very high quality of daily outgoing news. • Monitored my content performance to understand if it satisfies the user needs and generates new ideas on how to improve the content experience.



Torcedores.com

• Brazil
• Spectator Sports
• 1 - 100 Employee

• Head of content (games and sports)

  • Oct 2018 - Sep 2022

  • Led the sports and games reporters team in proactively breaking news on their beats and elevating our day-to-day agenda to maintain the website’s audience. • Developed scripts and interviewed many famous names in the esports scene.• Created and implemented SEO strategies and long-term, sustainable site traffic for clients.• Reviewed content to ensure it is factually accurate, well-structured, engaging, and aligned with the latest information.

• Journalist intern

  • May 2018 - Sep 2018

  Torcedores.com is an EdTech sports content platform focused on producing high quality digital content.• Was responsible for ensuring the content’s quality standards were met or exceeded by proofreading the copy of sports reporters and editing content for flow, consistency, accuracy, tone, grammar and spelling.• Created and scheduled posts on the company’s Facebook, and reported on key engagement metrics and opportunities for optimization.• Coordinated courses provided by the company about improving journalistic practices and assisted new employees.