Lucas Niu

Marketing Director at Management and International Business Association (MIBA)
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Contact Information
Location
Toronto, Ontario, Canada, CA
Languages
  • Mandarin Native or bilingual proficiency
  • English Native or bilingual proficiency
  • Cantonese Native or bilingual proficiency

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Credentials

  • Inside LVMH Certificate
    LVMH
    Jun, 2023
    - Sep, 2024
  • The Fundementals of Digital Marketing
    Google Digital Garage
    Jun, 2023
    - Sep, 2024
  • Parsons Fashion Industry Essentials
    Yellowbrick Fashion Industry Essentials
    Aug, 2020
    - Sep, 2024

Experience

    • Canada
    • Education Administration Programs
    • 1 - 100 Employee
    • Marketing Director
      • May 2023 - Present
    • United Kingdom
    • Market Research
    • Social Media Coordinator
      • Apr 2023 - Present

      - Managed social media accounts for a diverse range of local businesses, developing and executing creative social media campaigns to enhance brand presence and drive customer engagement. - Monitored social media platforms to promptly respond to customer inquiries, comments, and concerns, maintaining a high level of customer satisfaction and positive brand perception. - Managed social media accounts for a diverse range of local businesses, developing and executing creative social media campaigns to enhance brand presence and drive customer engagement. - Monitored social media platforms to promptly respond to customer inquiries, comments, and concerns, maintaining a high level of customer satisfaction and positive brand perception.

    • 1 - 100 Employee
    • Fashion Marketing Press Consultant
      • May 2023 - Aug 2023

      - Collaborated with Vogue, Harper’s Bazaar, and other prominent fashion magazines to secure press coverage and features for luxury designer brands, ensuring maximum exposure to target audiences. - Collaborated with high-profile celebrities, their stylists, and luxury designer brands to secure product placements, brand collaborations, and red-carpet appearances. - Maintained strong relationships with celebrity publicists, agents, and managers to facilitate seamless communication and ensure successful partnerships between celebrities and luxury brands. Show less

    • Advertising Services
    • Client Advisor
      • Jun 2022 - May 2023

      - Provided exceptional customer service to high net-worth clients by delivering expert product knowledge and personalized service. - Assisted visual merchandising and inventory management to ensure a visually appealing and well-organized store environment. - Developed and maintained strong client relationships to drive influenced sales. - Provided exceptional customer service to high net-worth clients by delivering expert product knowledge and personalized service. - Assisted visual merchandising and inventory management to ensure a visually appealing and well-organized store environment. - Developed and maintained strong client relationships to drive influenced sales.

    • United Kingdom
    • Hospitality
    • 1 - 100 Employee
    • Marketing/Creative Director
      • Jan 2022 - May 2023

      - Worked with cross-functional team to develop integrated marketing events that included PR, social media placement in top-tier publications and video-project outlets. - Managed crisis communications for the company, providing expert guidance and support during high-pressure situation. - Developed messaging and communications materials for internal and external stake holders, including executives and employees. - Worked with cross-functional team to develop integrated marketing events that included PR, social media placement in top-tier publications and video-project outlets. - Managed crisis communications for the company, providing expert guidance and support during high-pressure situation. - Developed messaging and communications materials for internal and external stake holders, including executives and employees.

    • Canada
    • Entertainment Providers
    • 1 - 100 Employee
    • Dance Instructor
      • Jun 2022 - Aug 2022

      - Ability to teach dance techniques, improve students' flexibility, strength, and coordination, and enhance their performance quality. - Strong communication, leadership, and organizational skills to effectively manage dance classes, rehearsals, and performances. - Experience in providing constructive feedback to students, motivating them to achieve their full potential, and fostering a positive and inclusive learning environment. - Ability to teach dance techniques, improve students' flexibility, strength, and coordination, and enhance their performance quality. - Strong communication, leadership, and organizational skills to effectively manage dance classes, rehearsals, and performances. - Experience in providing constructive feedback to students, motivating them to achieve their full potential, and fostering a positive and inclusive learning environment.

    • Canada
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Ecommerce Merchandising Coordinator
      • Aug 2020 - Sep 2021

      - Designed and customized ready-to-wear clothing with intricate patterns and fabrics. - Managed social media accounts, including content creation, scheduling, and engagement. - Conducted ongoing social media research and analysis to identify trends, monitor competitors’ activity, and inform future strategies. - Designed and customized ready-to-wear clothing with intricate patterns and fabrics. - Managed social media accounts, including content creation, scheduling, and engagement. - Conducted ongoing social media research and analysis to identify trends, monitor competitors’ activity, and inform future strategies.

Education

  • University of Toronto Scarborough
    Bachelor of Business Administration - BBA, Marketing Specialist
    2021 - 2025
  • Pinetree Secondary
    High School Diploma
    2018 - 2021

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