Lucas Niu
Marketing Director at Management and International Business Association (MIBA)- Claim this Profile
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Mandarin Native or bilingual proficiency
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English Native or bilingual proficiency
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Cantonese Native or bilingual proficiency
Topline Score
Bio
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Credentials
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Inside LVMH Certificate
LVMHJun, 2023- Sep, 2024 -
The Fundementals of Digital Marketing
Google Digital GarageJun, 2023- Sep, 2024 -
Parsons Fashion Industry Essentials
Yellowbrick Fashion Industry EssentialsAug, 2020- Sep, 2024
Experience
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Management and International Business Association (MIBA)
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Canada
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Education Administration Programs
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1 - 100 Employee
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Marketing Director
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May 2023 - Present
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BBridge Marketing
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United Kingdom
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Market Research
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Social Media Coordinator
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Apr 2023 - Present
- Managed social media accounts for a diverse range of local businesses, developing and executing creative social media campaigns to enhance brand presence and drive customer engagement. - Monitored social media platforms to promptly respond to customer inquiries, comments, and concerns, maintaining a high level of customer satisfaction and positive brand perception. - Managed social media accounts for a diverse range of local businesses, developing and executing creative social media campaigns to enhance brand presence and drive customer engagement. - Monitored social media platforms to promptly respond to customer inquiries, comments, and concerns, maintaining a high level of customer satisfaction and positive brand perception.
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COMETHX PR
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1 - 100 Employee
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Fashion Marketing Press Consultant
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May 2023 - Aug 2023
- Collaborated with Vogue, Harper’s Bazaar, and other prominent fashion magazines to secure press coverage and features for luxury designer brands, ensuring maximum exposure to target audiences. - Collaborated with high-profile celebrities, their stylists, and luxury designer brands to secure product placements, brand collaborations, and red-carpet appearances. - Maintained strong relationships with celebrity publicists, agents, and managers to facilitate seamless communication and ensure successful partnerships between celebrities and luxury brands. Show less
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Coach
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Advertising Services
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Client Advisor
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Jun 2022 - May 2023
- Provided exceptional customer service to high net-worth clients by delivering expert product knowledge and personalized service. - Assisted visual merchandising and inventory management to ensure a visually appealing and well-organized store environment. - Developed and maintained strong client relationships to drive influenced sales. - Provided exceptional customer service to high net-worth clients by delivering expert product knowledge and personalized service. - Assisted visual merchandising and inventory management to ensure a visually appealing and well-organized store environment. - Developed and maintained strong client relationships to drive influenced sales.
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TWELVE65
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United Kingdom
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Hospitality
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1 - 100 Employee
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Marketing/Creative Director
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Jan 2022 - May 2023
- Worked with cross-functional team to develop integrated marketing events that included PR, social media placement in top-tier publications and video-project outlets. - Managed crisis communications for the company, providing expert guidance and support during high-pressure situation. - Developed messaging and communications materials for internal and external stake holders, including executives and employees. - Worked with cross-functional team to develop integrated marketing events that included PR, social media placement in top-tier publications and video-project outlets. - Managed crisis communications for the company, providing expert guidance and support during high-pressure situation. - Developed messaging and communications materials for internal and external stake holders, including executives and employees.
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VYbE Dance Company
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Canada
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Entertainment Providers
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1 - 100 Employee
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Dance Instructor
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Jun 2022 - Aug 2022
- Ability to teach dance techniques, improve students' flexibility, strength, and coordination, and enhance their performance quality. - Strong communication, leadership, and organizational skills to effectively manage dance classes, rehearsals, and performances. - Experience in providing constructive feedback to students, motivating them to achieve their full potential, and fostering a positive and inclusive learning environment. - Ability to teach dance techniques, improve students' flexibility, strength, and coordination, and enhance their performance quality. - Strong communication, leadership, and organizational skills to effectively manage dance classes, rehearsals, and performances. - Experience in providing constructive feedback to students, motivating them to achieve their full potential, and fostering a positive and inclusive learning environment.
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GRADWEAR
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Canada
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Retail Apparel and Fashion
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1 - 100 Employee
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Ecommerce Merchandising Coordinator
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Aug 2020 - Sep 2021
- Designed and customized ready-to-wear clothing with intricate patterns and fabrics. - Managed social media accounts, including content creation, scheduling, and engagement. - Conducted ongoing social media research and analysis to identify trends, monitor competitors’ activity, and inform future strategies. - Designed and customized ready-to-wear clothing with intricate patterns and fabrics. - Managed social media accounts, including content creation, scheduling, and engagement. - Conducted ongoing social media research and analysis to identify trends, monitor competitors’ activity, and inform future strategies.
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Education
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University of Toronto Scarborough
Bachelor of Business Administration - BBA, Marketing Specialist -
Pinetree Secondary
High School Diploma