Lucas Guillaumin
Business Analyst at BPCE Vie- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Anglais Full professional proficiency
-
Espagnol Full professional proficiency
-
Portugais Elementary proficiency
Topline Score
Bio
Credentials
-
Excel for Business Analysts
LinkedInOct, 2022- Nov, 2024 -
Power BI : Astuces et techniques
LinkedInOct, 2022- Nov, 2024 -
Teads Ad Manager Certification
TeadsMay, 2020- Nov, 2024 -
Display & Video 360 Certication Exam
Google Digital Academy (Skillshop)May, 2020- Nov, 2024 -
Xandr Invest Certificate
XandrMay, 2020- Nov, 2024 -
True View In Display & Video 360 Basics
Google Digital Academy (Skillshop)Apr, 2020- Nov, 2024
Experience
-
BPCE Vie
-
France
-
Business Consulting and Services
-
1 - 100 Employee
-
Business Analyst
-
Feb 2022 - Present
Business Analyst at BPCE Vie (Natixis Assurances), member of the Data Intelligence Direction. Business Analyst at BPCE Vie (Natixis Assurances), member of the Data Intelligence Direction.
-
-
-
SNCF Voyageurs
-
France
-
Rail Transportation
-
700 & Above Employee
-
Business Analyst
-
Jul 2021 - Dec 2021
Business Analyst for the high speed rail section of SNCF Voyageurs (TGV INOUÏ , OUIGO, Intercités , international destinations)Main missions carried :- Creation and maintenance of regular reportings related to business main KPI's (TGV/OUIGO/Intercités) for SNCF top management.- Development and update of Power BI applications for internal and external clients of SNCF (Marketing Executives, Yield Management services, Finance, Production, Press, and many more).- Production of punctual analyses at the demand of various entities of SNCF providing insights for decision-making.
-
-
-
Amnet Programmatic Experts for dentsu international
-
United Kingdom
-
Advertising Services
-
1 - 100 Employee
-
Media Trader programmatic advertising
-
Feb 2020 - Sep 2020
Full time position as a Media Trader in Amnet (Dentsu Aegis Network Group) , in Courbevoie from february 2020 to august 2020.My main missions were :- Setting-up and optimizing daily programmatic campaigns (all kinds of objectives and formats).- Handing out weekly reports on campaign performances to clients.- Generating campaign's reports after the end of each campaign and presenting it to clients of Amnet.The tools I used :- DSP (DV360 , Xandr , Mediamath , Teads , Audiomatic)- Excel, Power Point, Power BI, Screenpresso.- Adservers (Campaing Manager)- Adreform- Amnet's automation reporting toolsAchievements :- Several campaigns led to their end with success (objectives reached and often exceeded, effective reporting to clients).- Acquisition of several certifications underlying the ability to use DSP's.- Development of soft skills such as presentation in front of clients, constant and privileged interaction with partner's account executives, team working (team composed of 4 people).
-
-
-
Mass Digital
-
Advertising Services
-
1 - 100 Employee
-
UX/UI Designer
-
Feb 2019 - Aug 2019
6 months internship in MASS Digital (MullenLowe Group subsidiary company) as a UX/UI Designer.My main missions were :- Contributing to the user's experience enhancement for client's products such as websites, apps and digital solutions.- Creating optimized web contents for various websites (articles structures, product descriptions, homepage menus, organization's websites)- Interviewing representative group of customers and potential ones to draw our client's customer behavioral paterns.- Framing new customer understanding questionnaires and research methods. Mission that streched out on 2 months and concluded with the creation of a successful product.- Design new research procedures for customer's comprehension and client's needs.
-
-
-
Gameloft
-
France
-
Computer Games
-
700 & Above Employee
-
Media Trader in programmatic advertising
-
May 2017 - Aug 2017
In charge of programmatic campaigns in Gameloft's trading desk located in Spain, Madrid.- 10 000 $ of daily budget, B2B relations with DSP managers, assistant of Licensing hief executive, management of licensing contracts, in charge of the internal communication to Gameloft's Spain top management. In charge of programmatic campaigns in Gameloft's trading desk located in Spain, Madrid.- 10 000 $ of daily budget, B2B relations with DSP managers, assistant of Licensing hief executive, management of licensing contracts, in charge of the internal communication to Gameloft's Spain top management.
-
-
-
adcleek
-
France
-
Advertising Services
-
1 - 100 Employee
-
Business Developer Marketing
-
Jun 2016 - Aug 2016
2 months internship in Adcleek, a digital agency specialized in programmatic advertising, as a business developer.My main missions were :- Assistance of the commercial team, organizing the SaleForces prospect database.- Creation and follow-up of programmatic advertising campaigns in duo with senior media traders.- Edition of advertising campaign's reports, summarizing to external clients the performances reached within the timeframeof the campaign.- Optimization of campaigns based on various KPI, assisted by senior media traders.- Assistance of the CEO on various administratives and office automation tasks.
-
-
-
Groupe ISM
-
Senegal
-
Professional Training and Coaching
-
100 - 200 Employee
-
Digital Marketing Assistant
-
Jun 2015 - Sep 2015
3 months internship as a Digital Marketing Assistant among the ISM Group headquarters located in Dakar, Senegal. My main missions during the internship were :- Management of some digital marketing campaigns of ISM Group.- Participation to the creation of the new campus located in the suburbs of Dakar, member of the Marketing team and cooperation with financial & operation teams in order to shape the strategy of the project.- Social Media moderation and management.- Corporate communication management, for the new academic year.- UX enhancement of the website and digital marketing content of the group.- Support on the distribution and organization of marketing content across the different subsidiaries of the group.
-
-
Education
-
2020 - 2022
EM Lyon Business School
Master 2 in Data Science and Digital Marketing, IT & Data Science -
2015 - 2020
Excelia
Bachelor in Business and Administration - BBA, Management - Digital Marketing -
2018 - 2018
UADE Business School
Bachelor in Business and Administration - BBA, Academic exchange -
2017 - 2017
JAMK University of Applied Sciences
Bachelor in Business and Administration., International Business -
2014 - 2015
Essec Business School
Bachelor in Business and Administration - BBA, International Business
Community
