Lucas Aceves
Sr. Retail Marketing Analyst at PACCAR Parts- Claim this Profile
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English Native or bilingual proficiency
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Bio
Credentials
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15 Secrets Successful People Know About Time Management (getAbstract Summary)
LinkedInJun, 2020- Nov, 2024 -
Building Resilience as a Leader
LinkedInJun, 2020- Nov, 2024 -
Content Marketing Foundations
LinkedInJun, 2020- Nov, 2024 -
Content Marketing for Social Media
LinkedInJun, 2020- Nov, 2024 -
Economics for Everyone: Understanding a Recession
LinkedInJun, 2020- Nov, 2024 -
Excel 2019 Essential Training
LinkedInJun, 2020- Nov, 2024 -
Guy Kawasaki on Entrepreneurship
LinkedInJun, 2020- Nov, 2024 -
How Marketers Collect and Use Your Data
LinkedInJun, 2020- Nov, 2024 -
Increase Visibility to Advance Your Career
LinkedInJun, 2020- Nov, 2024 -
Interpersonal Communication
LinkedInJun, 2020- Nov, 2024 -
Learn Emotional Intelligence, the Key Determiner of Success
LinkedInJun, 2020- Nov, 2024 -
Learning Excel 2019
LinkedInJun, 2020- Nov, 2024 -
Marketing Foundations
LinkedInJun, 2020- Nov, 2024 -
Sales: Data-Driven Sales Management
LinkedInJun, 2020- Nov, 2024 -
Social Media Marketing: Strategy and Optimization
LinkedInJun, 2020- Nov, 2024 -
Strategic Thinking
LinkedInJun, 2020- Nov, 2024 -
The Five Thieves of Happiness (getAbstract Summary)
LinkedInJun, 2020- Nov, 2024 -
The Six Morning Habits of High Performers
LinkedInJun, 2020- Nov, 2024 -
Tips for Better Business Writing
LinkedInJun, 2020- Nov, 2024 -
US Navy C-40 Loadmaster Instructor
US NavyJun, 2019- Nov, 2024 -
Crew Resource Management Facilitator
US NavyMay, 2019- Nov, 2024 -
Active Secret Security Clearance
United States Department of DefenseNov, 2015- Nov, 2024
Experience
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PACCAR Parts
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United States
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Truck Transportation
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500 - 600 Employee
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Sr. Retail Marketing Analyst
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Dec 2021 - Present
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Hiring Our Heroes Marketing Services Corporate Fellow
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Aug 2021 - Present
Worked with in-house creative team, product directors and publishers to review, edit and manage the creation and on time implementation of 15 new training videos and 2 new Product Training Workbooks accessible to nationwide Peterbilt and Kenworth Truck dealers.Supported the National Dealer Training Manager by developing and actively managing excel based event planning trackers, scheduling and overseeing event participant presentation preparation.Developed and executed strategic timelines to accurately receive, approve and publish sponsorship collateral to include podcast creation, product and services fliers to be displayed and promoted into 3 different digital marketing channels for the 2021 Virtual PACCAR Parts and Service Meeting.Acting liaison between event filming production crew and executive level presenters to ensure timely delivery and content accuracy for nearly 50 presentations helping to achieve an ahead of schedule filming timeline.
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US Navy
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United States
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Armed Forces
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700 & Above Employee
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Order Writing Specialist
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Jun 2020 - Oct 2021
One of two command personnel tasked with drafting and creating orders for the commands over 100 drilling reservists each month. Created travel authorizations for traveling aircrew members and drafted orders for command reservists for three overseas detachments supporting 110 sailors.Designed two new data gathering tracking systems to ensure drilling reservists orders are actively tracked, processed and ready for timely payment.
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Aircrew Program Manager
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Nov 2015 - Aug 2021
Enlisted Aircrew program manager that helped to Improve the aircrew qualification rate to an astonishing 95% of aircrew trainees by overhauling and establishing a new comprehensive air and ground training program after leading a thorough program analysis.Recommended identified training deficiencies to senior leadership to develop and institute new instruction materials and resources to help decrease the average training timeline by 18% for new aircrew trainees.Established the logistical plans to determine the requirements, ensured accountability and delivery of 1.5 million pounds of cargo and 14,700 DOD personnel to meet worldwide fleet operations.Created new Crew Resource Management materials and implemented new monthly training sessions to keep qualified pilots and aircrew readiness at 100% for active tasking each month.Unanimously selected over 15 peers with more flight and Naval experience to be one of the commands limited positional instructors.
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Operations Specialist
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Nov 2016 - Oct 2018
Implemented a new recruiting process for the operations department to fill aircrew positions to accomplish 190 scheduled US and overseas logistics missions resulting in a 98% on time mission completion helping the command win two logistics squadron of the year awards.Conducted customer analysis to improve communication channels that lead to the timely pickup and delivery of over 2.6 million pounds of cargo and over 38,500 Sailors and Marines in five different theaters of operation resulting in a 99% positive client post-flight survey rating.Mentored, trained, and led 12 employees in all aspects of aviation logistics mission operations through team building, monthly individual guidance assessments, and weekly training exercises.Responsible, as an operations program manager, for establishing the processes on data gathering and implementing standard practices in employee passport acquisition, ensuring all employees personal and sensitive data are managed and preserved in the squadron’s military passport database.Fiscal Year 2017, 3rd Quarter Blue Jacket of the Quarter.
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IECC
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San Bernardino, CA
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Triathlon Marketing Specialist
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Mar 2014 - Sep 2014
Supervised a small team of students that incorporated different marketing and advertising strategies to increase credibility and client awareness by developing technical and non-technical public relations campaigns, articles, radio announcements and a targeted social media campaign for the 2014 IECC Lake Arrowhead Triathlon leading to an increase of nearly 44% in competition sign ups and three major event sponsorship deals. Supervised a small team of students that incorporated different marketing and advertising strategies to increase credibility and client awareness by developing technical and non-technical public relations campaigns, articles, radio announcements and a targeted social media campaign for the 2014 IECC Lake Arrowhead Triathlon leading to an increase of nearly 44% in competition sign ups and three major event sponsorship deals.
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Project CUIDAR - CSUSB
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San Bernardino, California
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Marketing and Communications Director
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Feb 2014 - Aug 2014
Facilitated a new social media and marketing strategy by gaining insights from child development professionals that lead to an increase in class enrollment by 60% over the past two class cycles. Implemented a change management strategy to develop better client to educator relationships by developing a new easy to use webpage leading to a 98% positive rating from client online reviews. Generated $1800 in charitable donations, up 148% from the previous year as a part of the Annual Give Big charity drive due to enhanced local marketing and social media networking.
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Education
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California State University-San Bernardino
Bachelor of Arts (BA), Marketing -
California State University-San Bernardino
Bachelor of Arts - BA, Sports and Entertainment marketing -
Trailhead by Salesforce
Business Administration -
Stanford University Center of Professional Development
Energy Innovation and Technology -
Victor Valley College
Associate of Science (AS), Business