Sr. Digital Marketing Specialist

• Aug 2022 - Present

Digital Marketing Specialist

• Sep 2021 - Aug 2022

• Creation and standardization of new Tracking Taxonomy for better tracking of all campaigns performance across multiple Paid Media campaigns• Implementation, Optimization and Reporting on Search, Shopping and Display campaigns across the EMEA region over multiple countries and languages.• Handling of Feed Management platform (Channable) to automate Search and Shopping campaigns.• Development of automated reporting framework utilizing Supermetrics for data extractions of all Paid Media efforts and post-click performance from Adobe Analytics.• Data Blending utilizing Power BI for creation of interactive dashboard.• Search Ads 360 onboarding, setup and operationalization, with tasks ranging from Floodlight implementation, event mapping with end-to-end testing, integration with Merchant Center for Inventory Campaigns, automated rules and bid strategies setup. Show less

Media Supervisor

• Mar 2021 - Sep 2021

• Oversee IBM's Global Search program for LATAM market.• Training and management of team members in Excel, Power Query, Google Ads, Search Ads 360, Campaign Manager, Google Analytics, Social Platforms.• Budgeting and forecasting to advise clients on strategic planning and how to reach specific local goals.• Presentation for local and global leads on current campaign performance and growth possibilities.

Media Specialist

• Apr 2020 - Feb 2021

• Planning, Implementation and Coordination of IBM's Global Search program for LATAM market, with collaboration of an extensive team of digital marketers, SEO and Data Intelligence specialists, with weekly, monthly and quarterly meet-ups for coordination, reporting and presentations.

Media Planner

• May 2019 - Mar 2020

Digital Marketing (Performance and Advertising) for IBM• Agile Scrum Framework• Negotiation with Direct Media partners.• Usage of Bid Manager platform (Search Ads 360) and AdServer (Google Campaign Manager)• Analytics setup and Tag Management.• Creation of dashboards for real-time control of campaigns through Excel (PowerQuery +Pivots) and Data Viz platform (DataStudio).• Development and presentation of monthly, quarterly and special campaign's report for IBM.• Leveraging first and third-party data to build audiences and making informed audience targeting cross-channel. Show less

Freelance Media Planner

• Dec 2018 - Apr 2019

Digital Marketing (Performance) for IBM Brazil's events and products.• Development, planning, implementation, tracking and Reporting of Media Plans for local campaigns.• Managed Google, LinkedIn, Twitter and Direct Buy partners.• Automation of reports in Excel, utilizing both Queries and Supermetrics.• Control of financial process to ensure that all payments are in compliance with client's requirements, ranging from opening new accounts and negotiating payment terms to monthly billing control.• Usage of Bid Manager Platform (Kenshoo) and Ad Server (Sizmek).• Database Data Quality Assurance.• Report Analysis in Data Viz platform (Tableau). Show less

Media Intern

• Aug 2017 - Jul 2018

Digital Marketing for Retail Companies (Alcatel, Angeloni Eletro and Super) and Lead Generation (PUC) - Creation, monitoring, optimization of Search, Display and Shopping Campaigns in Google Ads and Bing. - Creation, monitoring, optimization on Paid Social (Facebook), Criteo and Marketplaces (B2W and Cnova). - Development of Automated Reports and Dashboards utilizing Supermetrics and Google Data Studio. Digital Marketing for Retail Companies (Alcatel, Angeloni Eletro and Super) and Lead Generation (PUC) - Creation, monitoring, optimization of Search, Display and Shopping Campaigns in Google Ads and Bing. - Creation, monitoring, optimization on Paid Social (Facebook), Criteo and Marketplaces (B2W and Cnova). - Development of Automated Reports and Dashboards utilizing Supermetrics and Google Data Studio.