Experience

Oh BiBi

• France
• Computer Games
• 1 - 100 Employee

• User acquisition & monetization manager

  • Jun 2022 - Present

  Paris - Manage UA strategy for FRAG Pro Shooter (10M+ players) - Manage ASO - Lead campaigns across networks: Facebook/Instagram, Google Ads, Influencers, DSP, Video Networks, Search Ads, Snapchat, Tik Tok Ads, etc... - Work closely with internal graphic team on new creatives ideas/production - Collaborate with product and data teams to boost games marketability and LTV



Holy Owly App

• France
• E-Learning Providers
• 1 - 100 Employee

• Head of Growth

  • Jan 2019 - Jun 2022

  -Set digital marketing strategies using all necessary tools -Acquisition : Facebook ads, Google ads, Apple Search ads… -Activation : User acquisition funnel, Mailing, Push (One signal)… -Analytics : Firebase Analytics, Data studio, Amplitude, Adjust -Research products, services and current strategies to identify new opportunities -Manage and improve online content, considering the KPI User base from 5k to 100k



Labelium

• France
• Advertising Services
• 200 - 300 Employee

• SEA/Social Media Marketing Specialist

  • Jul 2018 - Dec 2018

  Paris -Manage the client’s investments on the acquisition platforms -Identify, analyse and put into the client’s objectives -Produce SEA matrixes: ads, keywords, sitelinks -Upload and optimise the SEA, GDN, Shopping, Youtube and Facebook campaigns’ performance according to the KPI:CPA, ROI… -Produce upload reports and campaign assessment



Fnac Darty

• France
• Retail
• 700 & Above Employee

• Affiliate Marketing Manager

  • Jan 2017 - Aug 2017

  Région de Paris, France -Define the commercial animation of partners and affiliates -Ensure the daily management of the affiliate platform -Monitor and analyse results and campaign performance indicators