Experience

Interflora Italia SpA

• Italy
• International Trade and Development
• 1 - 100 Employee

• CEO Italy, Spain, Portugal and Romania (Amministratore Delegato)

  • Nov 2021 - Present

  As the CEO of Interflora for Italy, Spain, Portugal and Romania, I am responsible for leading the company's strategic direction, driving revenue growth, managing a network of 2800 florists and ensuring operational efficiency. I manage a team of senior leaders and collaborate with the the group board of directors and Private Equity investors to develop and execute on the company's business plan.

• CEO Italia (Amministratore Delegato)

  • Feb 2021 - Nov 2021



Stroili Oro Group

• Director of Digital, E-Commerce & Omnichannel

  • Nov 2017 - Jan 2021

  Board of directors: Member Define and Manage P&Ls and Budgets Open Italian Branch Determine and manage e-commerce and digital marketing strategy, customer loyalty and customer service Run digital marketing levers SEO, SEA, Retargeting and Marketplaces (Amazon, Privalia, Ebay) to drive traffic, conversion and revenues (Google, Criteo, FB…) Manage recruitment and build new team from scatch to create a start-up environment Determine website UX/UI and drive conversion rate Drive digital transformation strategy for retail and work with retail teams to accelerate transformation + 750% revenue growth in 3 years



Michelin Food & Travel (Michelin Travel Partner)

• Group Digital Innovation and E-Commerce Director (11,000 restaurants and hotels)

  • Feb 2015 - Oct 2017

  CoDIR: Member Determine revenue strategy, customer loyalty and the brand for Michelin Restaurants France & Germany Drive digital transformation strategy at Michelin Travel Partners with Michelin Group Board Members (educating board members) Define on line strategy for multiple e-commerce businesses worldwide from proof of concept to launch Run Web Marketing levers to drive traffic, conversion and revenues Build new teams to create a start-up environment Launch of new businesses (Michelin Guide New Business, Michelin Campings,...) Determining website, mobile and apps formats Michelin Incubator Program: start-up selection and coaching



Louvre Hotels Group

• France
• Hospitality
• 700 & Above Employee

• Group Chief Digital & E-Commerce Officer - Executive Committee (1200 hotels - 47 countries)

  • Oct 2011 - Jan 2015

  Define group strategy in accordance with Louvre Hotels Group and Starwood Capital board of directors. Determining website and mobile formats for more than 1200 websites in 47 countries Pilot websites, apps and web marketing channels (More than 4M€ budget) Responsible for Recruiting, Hiring/Firing, Employee Reviews and Evaluations, and Employee Growth and Professional Development Coach and mentor E-Commerce teams– 6 direct reports and 22 external agencies Drive P&L and online revenues: more than 200M€/year Group Brands: Campanile, Première Classe, Kyriad, Kyriad Prestige, Concorde Hotels, Golden Tulip, Tulip Inn and Royal Tulip.



Walamedia Consulting Group

• Technology, Information and Internet
• 1 - 100 Employee

• Managing Partner

  • Oct 2008 - Nov 2011

  Overall responsibility for the profitability and operations of a small but mighty consulting/professional services firm Manages and directs a professional services sales force and personally leads the most strategic sales efforts Negotiates contracts with customers Ensures high customer satisfaction by delivering projects on time, within budget, and with high quality and reuse across projects Responsible for Recruiting, Hiring/Firing, Employee Reviews and Evaluations, and Employee Growth and Professional Development Full accountability for delivering planned results.



Pixmania

• France
• Internet Publishing
• 100 - 200 Employee

• Managing Director Italy, Spain, Portugal and Greece

  • Sep 2002 - Jul 2008

  - Establish strategic business plans to achieve corporate objectives. - Define on line and off line spending. - Oversee the organisation’s online policies, objectives and initiatives. - Draw SEO, PPC, online advertising, forums, blogs and social networks strategy. - Launch and direct Barcelona, Madrid, Milan, Lisbon, Rome and Turin stores. - Establish and maintain relationships with industry influencers, key community and strategic partners. - Implement new projects in line with DSGi international development plans. Started as a Marketing & Business Development Manager and promoted after 2 years