Experience

Zwilling Ballarini Italia

• Italy
• Manufacturing
• 1 - 100 Employee

• Co Managing Director

  • Jan 2020 - Present

  Managing Director of a new company, result of the merge of Zwilling J.A. Henckels Italia srl and Ballarini Paolo & Figli S.p.A., leader company in cookware and cutlery market with top brands in each reference sector. More than 300 employees located in Milan, commercial office and Rivarolo Mantovano, site of our factory. I’m responsible of marketing, product managment and sales worldwide for Ballarini products, produced in italian factory, and responsible of sales for all other brands of the group as Zwilling, Staub, Miyabi and Demeyere sold in Italy exclusively. In Italy the company has currently 7 sales channels with different managers and teams: Retail, Wholesale, Mass Market, Loyalty & Catalogue, HO.RE.CA., own stores, E-Commerce. Show less



Zwilling J.A. Henckels Italia s.r.l.

• Milano, Italia

• CEO

  • Nov 2016 - Jan 2020



Le Creuset

• Consumer Goods
• 700 & Above Employee

• General Director

  • Jun 2012 - Nov 2016

  Responsible of italian branch, developing wholesale channel, retail stores channel, managing and opening new mono brand own stores in Italy. Successful commercial, marketing and trade-marketing actvities to improve brand awareness.

• Commercial Director

  • Mar 2010 - Jun 2012

  Development of italian business in general and italian brand awareness of a worldwide famous brand as Le Creuset.

• Commercial Manager

  • May 2008 - Mar 2010

  Commercial responsible of the Italian branch of Le Creuset, owner of 2 leading brands in their field: Le Creuset® Screwpull® (products for the kitchen and wine accessories of high range). Managing of marketing side and sales force.



3M Italia S.p.A.

• Sales Operations

  • Apr 2007 - May 2008

  In charge of “Do It Yourself” products to be sold in mass market and specialized chains like Leroy Merlin, Bricocenter, Castorama, Carrefour, Auchan, Ipercoop etc. and sales supervisor of 19 plurimandatory sales agents.

• Product Manager

  • Jan 2005 - Apr 2007

  P.M. for Post-it and Scotch brand for mass market channel.Development action plan, implementation launch new products, price and promo definition, co-marketing activities, licensing, trade events, communication, market analysis with Nielsen data.

• Regional Key Account Representative

  • Apr 2003 - Jan 2005

  Responsible for customers chains like Bennet, Il Gigante, Consorzio Nord-Ovest Coop, Unes, Nuova Distribuzione, Sadas and Carrefour, Auchan, Finiper and Ipercoop Hypermarkets in North West of Lombardia.Lines of products sold: Office, Do it yourself, Home care and Consumer Health Care with Post-it™, Scotch™, Command™, Scotch-Brite™ and Nexcare™ brands.



L'Oreal Saipo

• Torino, Italia

• Product Manager

  • Jan 2003 - Apr 2003

  Product manager of Fructis shampoo in Garnier Division. Product manager of Fructis shampoo in Garnier Division.



3M Italia S.p.A.

• Milano, Italia

• Assistant Marketing Manager

  • May 2002 - Jan 2003

  Stage like Assistant brand manager in mass market division for 8 months. Managing of data analysis, packaging communication and trade folders. Stage like Assistant brand manager in mass market division for 8 months. Managing of data analysis, packaging communication and trade folders.



JEME Bocconi Studenti

• Italy
• Business Consulting and Services
• 1 - 100 Employee

• Junior Consultant

  • Jan 2001 - Dec 2001