Luca Richter
Head Of Account Management and Business Developer at EA Gaming- Claim this Profile
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Inglese Professional working proficiency
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Tedesco Limited working proficiency
Topline Score
Bio
Fabio Giacomini
Luca is a passionate hard worker and very competent professionist. In his role in Ixily, I had the privilege to appreciate Luca’ focus on the market and his skill in manage processes between core product and planning teams. Luca always proved to be an excellent and dedicated professional with a real passion for his job.
Massimo A.
Luca is first of all a cultured, elegant and intelligent person, able to follow all the marketing phases of a digital project and also to participate at any event or convention representing the company. In fact he has strong interpersonal skills as well as excellent language skills and full focus on the success of each project. Working with him is a pleasure.
Fabio Giacomini
Luca is a passionate hard worker and very competent professionist. In his role in Ixily, I had the privilege to appreciate Luca’ focus on the market and his skill in manage processes between core product and planning teams. Luca always proved to be an excellent and dedicated professional with a real passion for his job.
Massimo A.
Luca is first of all a cultured, elegant and intelligent person, able to follow all the marketing phases of a digital project and also to participate at any event or convention representing the company. In fact he has strong interpersonal skills as well as excellent language skills and full focus on the success of each project. Working with him is a pleasure.
Fabio Giacomini
Luca is a passionate hard worker and very competent professionist. In his role in Ixily, I had the privilege to appreciate Luca’ focus on the market and his skill in manage processes between core product and planning teams. Luca always proved to be an excellent and dedicated professional with a real passion for his job.
Massimo A.
Luca is first of all a cultured, elegant and intelligent person, able to follow all the marketing phases of a digital project and also to participate at any event or convention representing the company. In fact he has strong interpersonal skills as well as excellent language skills and full focus on the success of each project. Working with him is a pleasure.
Fabio Giacomini
Luca is a passionate hard worker and very competent professionist. In his role in Ixily, I had the privilege to appreciate Luca’ focus on the market and his skill in manage processes between core product and planning teams. Luca always proved to be an excellent and dedicated professional with a real passion for his job.
Massimo A.
Luca is first of all a cultured, elegant and intelligent person, able to follow all the marketing phases of a digital project and also to participate at any event or convention representing the company. In fact he has strong interpersonal skills as well as excellent language skills and full focus on the success of each project. Working with him is a pleasure.
Credentials
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Certified Scrum Master
Scrum Alliance -
TOEFL
The TOEFL® test -
Zertifikat Deutsch
Goethe-Institut Rom
Experience
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EURASIAN Gaming
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Malta
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Gambling Facilities and Casinos
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1 - 100 Employee
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Head Of Account Management and Business Developer
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Dec 2019 - Present
• Building of business relationships and launch of new partnerships with online casinos and aggregators (e.g. ADMIRAL YES, Lottomatica, Sisal, SignorBet, Octavian Lab, Mr.Slotty, BitDice, GAN, Atlantic City, Cristaltec, Ricreativo, SirPlay, Atlantic City, EveryMatrix, Infingame, IsoftBet, Scommettendo, Bgame and Slotegrator)• Market analysis to find new opportunities• Management of Corporate external communication on social media• Relations building with new partners• Management of relations with prospects and customers (e.g. Novomatic Italia, Goldbet, GAN, SignorBet, Mr.Slotty, YaJuego, WPG, BetFlag, Merkur Win, BitDice, Ously, EveryMatrix, Infingame and Slotegrator)• Co-management of marketing activities (e.g. events planning, development of marketing materials)• Data Analysis with focus on the performance of EURASIAN Gaming products• Co-management of finance activities (e.g. invoicing)• Co-management of sales activities (e.g. negotiation and full execution on deal terms with partner companies)
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Azienda
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Italy
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Facilities Services
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1 - 100 Employee
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Marketing Specialist
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Mar 2019 - Nov 2019
• Co-management of the development of the e-commerce website www.shop.reggina1914.it focused on promotion and sale of the Reggina 1914 official merchandising. QA activities and strong contribution in removing blocking issues and in releasing of a user-friendly, dynamic and performing product• Cooperation in the launch of the Reggina Official Store in Reggio Calabria resulting in meeting the deadline for the opening event• Benchmarking focused on the development of marketing strategies focused on sale increase through e-commerce and in the official team store in Reggio Calabria • Collection of requirements through benchmarking and interaction with stakeholders and Technical department for the release of a new version of the website www.reggina1914.it for the football team Reggina 1914. Strong collaboration with developers and UIEs for the development and QA activities of the website resulting in meeting the beginning of the 2019/2020 football season as a deadline• Contents updating on Reggina’s e-commerce and official website• Definition of items, prioritization and creation of the roadmap focused on the development of the new features for the website www.reggina1914.it and www.shop.reggina1914.it• Collection of requirements through benchmarking focused on the development of the websites related to the launch of the M&G Web TV and M&G Security Agency• Analysis of Security Services companies in Italy resulting in the production of a presentation focused on the businesses who are willingly to produce an R.O.I. for the upcoming M&G Security Agency
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IXILY
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Technology, Information and Internet
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1 - 100 Employee
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Online Marketing Specialist - German Market & Account Manager
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Mar 2017 - Mar 2019
• Collection of requirements through benchmarking and interaction with stakeholders for the release of a new version of Spendimeno.it and its declination for other markets (e.g. Wenigerausgeben.de for the German market). • Collaboration with UI designers and Development Team for the implementation of the requirements resulting in: removal of “doubled contents”, production of a new UI and UX and improvement of CMS in order to have a simpler and faster one • Market, Data analysis and consequent updating of contents in the landing pages of Wenigerausgeben.de or creation of new ones (e.g. Pay TV or Loans). Creation of related Icon Search Campaigns. Sharing of the updated or new landing pages with colleagues resposible for managing both facebook and Google Adwords campaigns. • Start of new partnerships with Finance, Telco and Travel brands (e.g. American Express and SKY Deutschland) through the support of Affiliation Marketing Players (e.g. Awin) for Wenigerausgeben.de• Collection and analysis of data and market inputs. Evaluation of the current plan and foresee changes in the marketing strategy
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Assist Beeweeb
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Italy
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IT Services and IT Consulting
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1 - 100 Employee
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Lead Generation Manager - Assist Digital
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Jan 2016 - Jul 2016
•Corporate Web site Content Management in order to provide the best information to potential prospects•Re-establishment of relationships with dormant partners or prospects, based on requirements coming from Sales Division and my previous market analysis, operating in Gaming industy•Initial management of new prospects operating in both Travel and Gaming industries (e.g. Admiral YES, Costa Crociere and Mini Italia)•Collection and analysis of data and market inputs. Evaluation of the current plan and foresee changes in the marketing strategy•Co-working with Sales Division with focus on reaching the BU goals resulting in the average generation of at least one new lead each week•Setting strategies for reaching the best leads, based on my previous market analysis and the collection of requirements from both Sales Division and Business Units managers, in several industries (e.g. Gaming, Travel, Telco) resulting in getting in contact with several Marketing or Operations Officers in Italy and outside Italy•Relationship building, based on my previous market analysis and the collection of requirements from Sales Division, with Leads in Travel, Healthcare, Automotive and Gaming industries (e.g. Meridiana, Aeroporto di Napoli, Aeroporto di Orio al Serio, Aeroflot, Costa Crociere, Amplifon, Mini, Betflag)
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Marketing Manager
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Jun 2014 - Dec 2015
•Corporate Web site Content Management in order to provide the best information to potential prospects•Sales Division support focused on reaching Business Unit’s goals through market analysis and benchmarking •External Communication management resulting in a new leads coming from the information offered on the Corporate Web Site and from email Marketing focused on Beeweeb’s IT skills and solutions•Corporate Events Management (e.g. Mobile World Congress in Barcelona) resulting in the generation of new leads and some important prospects gained through the production of product documentation and the coordination of both IT and Sales teams requirements•Collection and analysis of data and market inputs. Evaluation of the current plan and foresee changes in the marketing strategy•Corporate Social Media Management•Re-establishment of relationships with dormant leads and partners •Email Marketing focused on sharing information about the new solutions•Project Management of the project “Vivi Positivo e vinci” developed for for a Media Agency resulting in the release of an “instant win” web site for an important italian Insurance Company with the purpose of collecting prospects data through a gaming activity. Goal was reached through the collaboration with Beeweeb’s development team, the gathering of requirements coming from the stakeholders, the management of change requests and the collaboration with the customer.
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App42 Srl - Finger Talks
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Software Development
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Marketing Specialist & Partner
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Apr 2013 - Apr 2014
•Market Analysis, Benchmarking and collection of customers feedbacks resulting in the development of a product roadmap for the mobile App “Words in Pictures” •Product Management and Project Management of the mobile apps “Words in Pictures” and “Aritmeticando” resulting in the development of new features and sections (e.g. In-App Purchase) gained through the gathering of inputs coming from the market, the customers and the stakeholders and the coordination with both IT and UI teams •Social Network Management resulting in new leads and prospects gained through the sharing of contents regarding Words in Pictures and Aritmeticando•Email marketing focused on sharing the benefits offered by “Words in Pictures” and “Aritmeticando” to potential prospect resulting in an increasing ROI •Data Analysis throug proper tools (e.g. Google Analytics) related to mobile Apps performances•Re-establishment of relationships with dormant leads and partners resulting in an increase of In-App Purchase sales in both “Words in Pictures” and “Aritmenticando” gained through marketing campaigns and press releases
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Vidiemme
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Italy
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Specialist
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Apr 2012 - Apr 2013
•Internal & External Communication Management•Data Analysis through proper tools (e.g. Google Analytics) related to mobile Apps performances developed for customers in order to collect requirements for future improvements to deliver •Sales Division support focused on reaching Business Unit’s goals through market analysis and benchmarking •Social Network Management•Email Marketing •Internal & External Communication Management•Data Analysis through proper tools (e.g. Google Analytics) related to mobile Apps performances developed for customers in order to collect requirements for future improvements to deliver •Sales Division support focused on reaching Business Unit’s goals through market analysis and benchmarking •Social Network Management•Email Marketing
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MobileSoft
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Italy
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Information Technology & Services
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1 - 100 Employee
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Account Manager & Project Manager
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May 2010 - Feb 2012
•Project Management of both web and mobile projects resulting in the release of requested solutions to stakeholders (e.g. One Italia, and Luiss) •Public Relations•Pre-sales activities resulting in the development of new partnerships with players operating in the development of digital solutions •Lead Generation•Re-establishment relationships with dormant leads and partners•Mobile Market Analysis •Project Management of both web and mobile projects resulting in the release of requested solutions to stakeholders (e.g. One Italia, and Luiss) •Public Relations•Pre-sales activities resulting in the development of new partnerships with players operating in the development of digital solutions •Lead Generation•Re-establishment relationships with dormant leads and partners•Mobile Market Analysis
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Ariston Group
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Italy
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Manufacturing
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700 & Above Employee
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Internship
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Nov 2009 - Apr 2010
•Events Management resulting in the brand presence at the 2010 Heating Fair in Milan•Content production resulting in a document for the management focused on the presentation of each item (e.g. Product showcase, marketing activities and cathering) related to the presence of Ariston Thermo Group at the 2010 Heating Fair in Milan. •Events Management resulting in the brand presence at the 2010 Heating Fair in Milan•Content production resulting in a document for the management focused on the presentation of each item (e.g. Product showcase, marketing activities and cathering) related to the presence of Ariston Thermo Group at the 2010 Heating Fair in Milan.
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Sapienza Università di Roma
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Italy
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Research Services
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700 & Above Employee
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Mobile Tourism Researcher
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Jun 2009 - Oct 2009
•Benchmarking•Study of Mobile Market•Production of a white paper focused on the latest mobile solutions and trends •Benchmarking•Study of Mobile Market•Production of a white paper focused on the latest mobile solutions and trends
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Microsoft
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United States
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Software Development
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700 & Above Employee
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HR Junior Assistant
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Nov 2008 - May 2009
•HR Junior Recruiter•Employer Branding•Recruiting DB Management •Corporate Newsletter Management •HR Junior Recruiter•Employer Branding•Recruiting DB Management •Corporate Newsletter Management
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Education
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2006 - 2009
Sapienza Università di Roma
Specialization in Digital Communication, Communication and Media Studies -
2001 - 2006
Università degli Studi di Roma 'La Sapienza'
Bachelor of Arts (B.A.), Communication Science -
1996 - 2001
Pio XI
High School Diploma -
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Scrum Alliance
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Scrum Alliance
Scrum Master Certified
Community
