Lucía Sánchez-Dehesa

Co Owner at Myownpress at Myownpress Comunicación
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Contact Information
us****@****om
(386) 825-5501
Location
Houston, Texas, United States, US
Languages
  • English Professional working proficiency
  • French Elementary proficiency

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5.0

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Marta Tamayo

Lucía es ante todo una persona con altos valores éticos y morales. Alguien en quien se puede confiar plenamente. Estos rasgos de su personalidad los lleva al terreno profesional de manera muy apropiada. Durante años pude trabajar con ella colaborando en la comunicación de mi empresa y los resultados obtenidos fueron muy satisfactorios. Cualquier persona o empresa que tenga la oportunidad de trabajar con ella tendrá la suerte de colaborar con toda una profesional.

Paola Gugliotta

Lucia desarrolló dura te muchos años la comunicación de la marca Sepai en el mercado español consiguiendo un gran reconocimiento por parte del público objetivo. Comunicó con mucha expertise las diferencias de l marca y ganó la atención de muchas celebrities y key opinión leaders. El trabajo de Lucia y su equipo en Myownpress fueron fundamentales en los primeros años de Sepai. Por siempre agradecida!!! Or

Felisa Belman Matas

Lucia elaboró un plan de comunicación para la marca Suiza La Colline, consiguiendo un interés y reconocimiento de sus productos con enorme profesionalidad y haciendo uso de su conocimiento de la belleza de la piel. Para nosotros ha sido un gran placer.

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Experience

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Co Owner at Myownpress
      • Mar 2007 - Present

      I have managed a creative career spanning two decades in the advertising world. I have created content for many titans in the industry like Tata Harper and Rodial while also curating TV and ad campaigns for many of the largest beauty brands. I have managed a creative career spanning two decades in the advertising world. I have created content for many titans in the industry like Tata Harper and Rodial while also curating TV and ad campaigns for many of the largest beauty brands.

  • Cotton and paisley
    • Estados Unidos
    • Co Owner at Cotton & Paisley (USA)
      • Jan 2014 - May 2021

      After two exciting years living in Houston, I decided to create Cotton and Paisley.com, to bring back classic and quality shoes to a new generation of children. From years working in Fashion and Beauty in Spain, I spotted a gap in the market for high-quality children’s shoes with a traditional and smart design. Cotton and Paisley, as its name suggests, appreciates quality shoes with beauty styles. I specialize in quality shoes manufactured in countries where there is no labor exploitation, where children do not work and where trade is fair and regulated. My goal is to make these beautiful shoes available across the USA. The shoes I sell are well made, functional, and durable. As mother, I know how important it is to find nice shoes that, in turn, stand the test of time. I invite you to experience our wonderful online boutique! Show less

    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Manager Communications and Branding-Spain
      • May 2004 - Feb 2007

      Yves Rocher, a French cosmetics company, conducted a Corporate Ecosystem Services Review (ESR) to guide development of a corporate-wide biodiversity strategy. Responsible for day to day relationship with the media of the Spanish subsidiary. Yves Rocher, a French cosmetics company, conducted a Corporate Ecosystem Services Review (ESR) to guide development of a corporate-wide biodiversity strategy. Responsible for day to day relationship with the media of the Spanish subsidiary.

    • Spain
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Communications Manager
      • Jan 2000 - Dec 2003

      Develop mid and long term communication strategy for Carrera y Carrera brand in Spain. Develop key categories communication plans in close collaboration with the Category Communication Managers Provide guidance on effective briefings for creative and media agencies Assess all the creative solutions and media plans and provide meaningful feedback to Category Communication Managers to achieve the best possible improvement of brand KPIs Lead development and execution of cross-category brand communication campaigns Maintain a deep operational relationship with multi-functional counterparts and Category Communication Managers to ensure full coordination of brand activities and compliance with brand activation calendar Maintain fruitful relationships with creative and media agency network. Improve working processes SKILLS Ability to think strategically Multi-tasker who is flexible and thrives in fast-paced, dynamic environment Proven analytical and problem solving skills Ability to influence within a highly matrixed organization Superior organizational and project management skills Knowledge of new and innovative communication tools & tactics Understanding of budget management/allocation Experience presenting to and working with senior management Team player 20+ Years of Marketing Experience Show less

Education

  • ThePower Business School
    Programa ThePowerDigitalMarketing, Marketing Expert
    2021 - 2023
  • Universidad CEU San Pablo
    Doctorado, Periodismo
  • Universidad San Pablo-CEU
    Licenciatura, Periodismo

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