Experience

Home By 5

• Australia
• Marketing Services
• 1 - 100 Employee

• Director Marketing Communications

  • Oct 2020 - Present



LuV Marketing

• Advertising Services

• Brand and Marketing Consultant

  • 2013 - Oct 2020

  LUV marketing specialises in providing brand, marketing and communication services with a core focus in the property sector. We build brands through creative and intelligent marketing and design. + Development of brand, marketing and sales strategies + Creation and management of paid online advertising (Google Adwords, Linkedin, Facebook) + SEO, SEM and Google Analytics + Copywriting and design of digital and print marketing collateral + EDM and web design + Lead generation and pitch development + Event production and sponsorship management + Stakeholder management + Content creation and social media management



The Pregnancy Pause

• Public Policy Offices
• 700 & Above Employee

• Designer of human life (maternity leave)

  • Aug 2017 - Jun 2018

  On maternity leave and working as a marketing consultant part-time. On maternity leave and working as a marketing consultant part-time.



Macrovue

• Australia
• Financial Services
• 1 - 100 Employee

• Head of Marketing and Brand

  • Jun 2016 - Jun 2018

  Macrovue is Australia's most innovation online brokerage providing global thematic investing opportunities to retail investors. As Marketing & Brand Manager I am responsible for taking this new award winning product to market. Macrovue is Australia's most innovation online brokerage providing global thematic investing opportunities to retail investors. As Marketing & Brand Manager I am responsible for taking this new award winning product to market.



Strata Plus

• United Kingdom
• Construction

• Manager - Brand and Business Growth

  • Dec 2013 - Dec 2015

  + Generation of new business and management of client relationships + Response to tenders and preparing proposals + Attending client meetings to provide advice during planning of new apartment developments + Project management of work delivery + Creation of a brand strategy and brand guidelines + Copywriting and design of company collateral, brand identity elements, advertising and websites + Content creation and management of social media channels + Management of sponsorship, client events and advertising



Urban Development Institute of Australia

• Australia
• Real Estate
• 1 - 100 Employee

• General Manager - Brand and Business Growth

  • Jul 2011 - Jun 2013

  + Generation of revenue from the creation of new services + Contributor to strategic direction of the organisation + Creation of a brand strategy and marketing plan to gain exposure and maximise memberships + Development of website, EDM platform and set up of social media channels + Design and copywriting of company collateral and policy documents + Development of all professional development courses and the acquisition of course enrolments + Creation and execution of a series of international research tours + Editor of the annual awards magazine



Kaplan Professional Australia

• Australia
• Professional Training and Coaching
• 1 - 100 Employee

• Marketing Manager

  • Jan 2011 - Jun 2011

  + Development of a marketing strategy to increase enrolments for financial services and real estate + Creation and management of paid advertising campaigns including Linkedin and Google Adwords + Management of one direct report + Redesign of course marketing material, advertising and website architecture + Budget management + Management of sponsorship, tradeshows, advertising, and events. + Development of a marketing strategy to increase enrolments for financial services and real estate + Creation and management of paid advertising campaigns including Linkedin and Google Adwords + Management of one direct report + Redesign of course marketing material, advertising and website architecture + Budget management + Management of sponsorship, tradeshows, advertising, and events.



Finsia

• Australia
• Financial Services
• 1 - 100 Employee

• Brand and Strategic Marketing Manager

  • Oct 2009 - Dec 2010

  + Management of five direct reports - 4 sales, 1 marketing + Project managed the organisation's rebrand including; market research, agency selection, creation of briefs, art direction, traffic management of design studio, copywriting and launch campaign + Development of a student membership to safeguard future pipeline of members + Project management of website build and campaigns to drive traffic + Creation of new services to build desirability and relevance of membership + Management of membership acquisition and retention + Developed and marketed inaugural financial services conference

• Direct Marketing Manager

  • 2008 - 2009

  + Responsible for acquisition and retention of members through direct marketing channels + Management of four direct reports + Key contributor to the value proposition + Creation and management of acquisition and retention campaigns + Partnership marketing + Data segmentation and CRM integration + Copywriting and management of print and digital assets + Responsible for briefs to external creative agency and internal design studio + Responsible for acquisition and retention of members through direct marketing channels + Management of four direct reports + Key contributor to the value proposition + Creation and management of acquisition and retention campaigns + Partnership marketing + Data segmentation and CRM integration + Copywriting and management of print and digital assets + Responsible for briefs to external creative agency and internal design studio



Australian Business Consulting & Solutions

• Australia
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Executive

  • 2007 - 2008

  + Marketing strategy and execution for three business units - International Trade, Commercial Products & Australian Business Lawyers + Campaign development + Product development + Data segmentation and EDM management + Copywriting and content creation + Management of advertising, sponsorship and tradeshows + Creation of digital assets + Collateral development including art direction, photoshoots, copywriting + Marketing strategy and execution for three business units - International Trade, Commercial Products & Australian Business Lawyers + Campaign development + Product development + Data segmentation and EDM management + Copywriting and content creation + Management of advertising, sponsorship and tradeshows + Creation of digital assets + Collateral development including art direction, photoshoots, copywriting



Sydney Chamber of Commerce

• Public Relations and Communications Services

• Project Manager

  • Feb 2006 - Apr 2006

  Sydney Chamber of Commerce is the corporate membership arm of the NSW Business Chamber offering a range a benefits for businesses with a vested interest in Sydney. During this short term contract, I was responsible for the planning, marketing and sales of their first large-scaled conference. Sydney Chamber of Commerce is the corporate membership arm of the NSW Business Chamber offering a range a benefits for businesses with a vested interest in Sydney. During this short term contract, I was responsible for the planning, marketing and sales of their first large-scaled conference.



Theme Traders

• Events Services
• 1 - 100 Employee

• Account Manager

  • Jul 2004 - Nov 2005

  Theme Traders is a creative event management and party planning company which operates worldwide. Theme Traders' provides creative event planning from concept to completion, delivering creative solutions including logistical support, designers, technicians & workshops on-site incorporating production, design, consultancy & installation. As an Account Manager I was responsible for the sales, design conception, and project management of high-end events. + New business acquisition and account management + Event concept design and development + Project management of events, from conception to on-site visual design and production



Metro Entertainment

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Venue & Promotions Manager

  • Mar 2000 - Sep 2002

  Metro Entertainment is a music promotions company and venue owner of the St James Theatre and the Power Station. In this role I was responsible for the overall management of the two venues and staff as well as being a key contributor to the sales and marketing campaigns for large concerts with capacity of up to 4500 people. + Managed the operations and staff for three entertainment venues + Tendered for and promoted both international and national artists + Managed a team of 20 hospitality staff and up to 100 temporary function staff.