Experience

Laboratoire CERAG - Centre d'Etudes et de Recherches Appliquées à la Gestion

• France
• Higher Education
• 1 - 100 Employee

• Doctoral Student

  • Sep 2023 - Present

  Grenoble, Auvergne-Rhône-Alpes, France



Grenoble IAE

• France
• Higher Education
• 1 - 100 Employee

• MSc Student

  • Sep 2022 - Sep 2023

  Grenoble, Auvergne-Rhône-Alpes, France Dissertation topic: Digital Ethics Personal projects: Data Analytics Portfolio: https://sites.google.com/view/luantna/home Extract, Transform and Load data from open sources Analyzing & Visualizing data by Spreadsheet, R, Python, SQL, Tableau, Power BI Intensive training in Management Information Systems, novel research techniques and methods and in-depth theoretical knowledge of information systems such as Knowledge Management, Project Management for Digital Adoption and… Show more Dissertation topic: Digital Ethics Personal projects: Data Analytics Portfolio: https://sites.google.com/view/luantna/home Extract, Transform and Load data from open sources Analyzing & Visualizing data by Spreadsheet, R, Python, SQL, Tableau, Power BI Intensive training in Management Information Systems, novel research techniques and methods and in-depth theoretical knowledge of information systems such as Knowledge Management, Project Management for Digital Adoption and Transformation, Text, Graph and Visual Mining, Information Systems Auditing & Consulting, Big Data and Artificial Intelligence, Machine Learning... Show less



TikTok

• United States
• Entertainment Providers
• 700 & Above Employee

• Partner Operations Manager

  • May 2021 - Sep 2022

  Ho Chi Minh City, Vietnam Developed and Managed community and business strategies Big data mined, databases managed and analyzed to optimize partners’ performances and strategies formulating Taken over 95% of the local entertainment industry after 14 months



NCT Corporation

• Vietnam
• Technology, Information and Internet
• 1 - 100 Employee

• Growth Senior Manager

  • May 2018 - May 2021

  Ho Chi Minh City, Vietnam Managed 03 core teams: Business, Marketing and Product Defined & Developed users’ acquisition, activation, retention, subscription, and advertising strategies Built up Customer Relationship Management & Database management dashboard Advertising revenue increased 125%, and Monthly Active Users reached 8 million after 6 months



Pizza Hut

• Accounting
• 1 - 100 Employee

• Assistant Brand Manager

  • Apr 2017 - Mar 2018

  Vietnam Led Digital Marketing, Online Business and Branding communication Managed Delivery Business sector & New products development Increased the contribution of the Business Sector by more than 25% compared to the first two quarters



MESA Group

• Manufacturing
• 1 - 100 Employee

• Marketing Team Lead

  • Jul 2015 - May 2016

  Ho Chi Minh city, Vietnam Created marketing strategies, plan and managed the budget for all brands Carl’s Junior fan page was top 10 pages that attracted customers on social media, in quarter IV/2015 (Buzz Metric, 2016)



CJ-CGV Viet Nam (CGV Cinemas)

• Local Area Marketing Senior Executive

  • Jul 2013 - Jun 2015

  Ho Chi Minh city, Vietnam Managed 23 cinemas’ marketing activities related to issues concerning the maximization of sales and brand awareness Won the 1st market leader and Top of Mind cinema brand name in Vietnam after rebranding



Muc Tim Online, Khan Quang Do – Muc Tim Group

• Content Administrator

  • Sep 2010 - Jun 2013

  Ho Chi Minh city, Vietnam Created topic and collected information. Managed and trained part-time job trainee. Created and be host of online radio show. Built up content for Muc Tim social media



IFB Holdings Ltd

• Food & Beverages
• 1 - 100 Employee

• Marketing Assistant (Subway and The Coffee Bean & Tea Leaf)

  • Nov 2012 - May 2013

  Ho Chi Minh city, Vietnam Supported Brand Manager to execute marketing and branding activities.