Luana Firmino Batista

Insights Data Analyst at Vibra Digital
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Contact Information
us****@****om
(386) 825-5501
Location
Osasco, São Paulo, Brazil, BR
Languages
  • Inglês Full professional proficiency

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Karine Santos

Luana é perspicaz quando assunto é trabalho, tem senso crítico evidenciando sua capacidade de análise e a mente aberta para as possibilidades. O espirito dela é colaborativo, sempre quer o melhor pra equipe e pensa na melhor forma de entrega o projeto, mostrando compromisso com as pessoas e com o trabalho. Além disso a Luana mantém o clima leve no dia a dia com a equipe sem perder o foco das atividades, o que a torna uma ótima profissional.

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Experience

  • Vibra Digital
    • Brazil
    • Information Technology & Services
    • 1 - 100 Employee
    • Insights Data Analyst
      • May 2022 - Present

      - Development of studies about Market trends, costumer behaviour and media habits- Development of studies in order to get qualified data to write business proposals for partnerships with Band products and brand campaigns.- Third party data analysis to build studies and projects- Market benchmark- Media formats analysis by performance considering channel, category and brand goals- Influencers analysis- Social Listening analysis using Brandwatch for Band products strategic planning, trending topics and commercial partnerships. Show less

    • Junior Data Analyst
      • May 2021 - May 2022

      - Media organic metrics and KPIs analysis of Band programs using interactive dashboards.- Reports of branded content campaigns taking place on Band digital channels.- Social Listening analysis using Brandwatch for Band products strategic planning and monitoring partner brands.- Targets building and analysis using Meta Audience Insights, including the target’s interests and characteristics.- Analysis of Band's website on Google Analytics.

  • MullenLowe Brasil
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Insights Data Assistant
      • Feb 2020 - May 2021

      - Media campaign metrics and KPIs analysis using interactive dashboards.- Media investiments analysis using interactive dashboards.- Social Listening analysis using Brandwatch for our clients strategic planning and competitor monitoring.- Weekly follow-up of engagement rates.- Targets building and analysis using Target Group Index (TGI), including the target’s consumption habits, their daily activities, opinions and attitudes among other activities.Clients: Bayer, 3 Corações, Movida, Almond Breeze, Mimmo, Shopping Eldorado, BIC, Pirelli, Concha y Toro and others. Show less

    • Media Research Intern
      • May 2018 - Jan 2020

      - Analysis of TV audiences, defining the target of programming and ranking analysis of programs and TV stations through Ibope Media Workstation.- Advertising investment and media tactics analysis through Monitor Evolution for clients and category monitoring.- Targets building and analysis using Target Group Index (TGI), including the target’s consumption habits, their daily acitivities, opinions and attitudes among other activities.- Television sponsorships and product placement analysis using Video Track.- Power the AdData system with advertising price tables and media vehicles. Show less

  • Micelli e Associados
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Recepcionist
      • Nov 2016 - Jan 2018

  • Abril
    • Brazil
    • Media Production
    • 700 & Above Employee
    • Jovem Cidadã
      • Mar 2015 - Nov 2015

Education

  • Universidade Anhembi Morumbi
    Bachelor's degree, Advertising
    2017 - 2021

Community

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