Luana Barros

Chief Marketing Officer at Memori
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Contact Information
us****@****om
(386) 825-5501
Location
Fortaleza, Ceará, Brazil, BR
Languages
  • Inglês Professional working proficiency
  • Espanhol Full professional proficiency

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Credentials

  • Fundamentos de Inbound Marketing para Analistas
    RD University
    Jul, 2020
    - Sep, 2024
  • Especialista em Produção de Conteúdo
    Rock Content
    Jan, 2019
    - Sep, 2024
  • CMO SUMMIT
    Transformação Digital

Experience

  • Memori
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Chief Marketing Officer
      • Apr 2021 - Present

      - Management and implementation of Marketing Strategy,- Monitoring of performance indicators of tactical KPIs- Internal team management and digital agencies- Analysis and improvement of the Customer Journey,from acquisition to after-sales actions- Apply agile and growth hacking methodologies - Management and implementation of Marketing Strategy,- Monitoring of performance indicators of tactical KPIs- Internal team management and digital agencies- Analysis and improvement of the Customer Journey,from acquisition to after-sales actions- Apply agile and growth hacking methodologies

  • Innesco Gestão
    • Brazil
    • Business Consulting and Services
    • 1 - 100 Employee
    • Intern
      • May 2019 - May 2021

      Gerenciar desenvolvimento e produção de conteúdo e material de apoio para as aulas e eventosManutenção do site da empresa

    • Marketing Manager
      • May 2020 - Apr 2021

      - Tactical team management- Management of communication channels (email marketing, community groups and social networks)- Digital content planning- Analysis of performance metrics

    • Customer Success Manager
      • May 2019 - Apr 2021

      - Onboarding and customer support- Promotion of online events- Monitoring the journey and customer satisfaction

  • Oike Arquitetos
    • Brazil
    • Architecture and Planning
    • 1 - 100 Employee
    • Architectural Intern
      • Aug 2018 - May 2019

      Development of large architectural projects (schools, buildings, etc.)Project Modeling and DocumentationUse of BIM (Archicad) throughout the design process, from conception to executive design. Development of large architectural projects (schools, buildings, etc.)Project Modeling and DocumentationUse of BIM (Archicad) throughout the design process, from conception to executive design.

  • Consultec Jr
    • Brazil
    • Civil Engineering
    • 1 - 100 Employee
    • Customer Sucess Coordinator
      • Jan 2018 - Jun 2018

      Maintain an active and personalized relationship with the client, ensure satisfaction and guarantee agreed results. Maintain an active and personalized relationship with the client, ensure satisfaction and guarantee agreed results.

    • Designer
      • Mar 2017 - Jul 2017

      Creation of graphic arts, network management and brand identity development. Creation of graphic arts, network management and brand identity development.

Education

  • MBA USP/Esalq
    Master of Business Administration - MBA, Marketing
    2021 - 2022
  • Universidade Federal do Ceará
    Graduação, Arquitetura e Urbanismo
    2015 - 2020

Community

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