Luan CUNHA

Senior Performance Manager at BYD - Boost Your Digital
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Contact Information
us****@****om
(386) 825-5501
Location
PT
Languages
  • Inglês Full professional proficiency
  • Português Native or bilingual proficiency

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Bio

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5.0

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Arthur Matangrano

Trabalhei durante 6 meses com o Luan, que se mostrou sempre uma alta pro-atividade, dedicação e interesse em aprender. Luan também me ajudou muito na minha transição para o Marketing, dado que meu background até então era financeiro. Uma pessoa altamente comprometida e dedicada, sem dúvidas recomendaria o Luan.

Filipe Ribeiro

Trabalhei com Luan Cunha em parceria de projetos pessoais voltados para o empreendedorismo e encontrei nele uma qualidade essencial no mundo contemporâneo, a proatividade junto com o senso de urgência. Sempre com boas ideias, sempre afim de entregar o trabalho da forma mais eficaz possível, Luan, que na época era coordenador da empresa MM, foi muito solicito e corajoso em colocar seus conhecimentos no projeto. Luan agregou muito valor ao trabalho e por esse motivos, realizamos mais dois projetos juntos e comprovei que essas características são a essência do Luan. I worked with Luan Cunha in a partnership of personal projects focused on entrepreneurship. I found in Luan an essentials qualities, proactivity and sense of urgency. Always with good ideas, always in order to deliver the work as soon as possible. Luan that used to be a coordinator in the company MM, was very solicitous and brave in putting his knowledge in the project. Luan added a lot of value to the work and for that reason, we did two more projects and I could verified that those characteristics are the essence of Luan.

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Credentials

  • Google Ads Display Certification
    Google
    Mar, 2021
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Mar, 2021
    - Nov, 2024
  • Shopping Advertising Certification
    Google
    Mar, 2021
    - Nov, 2024

Experience

    • Portugal
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Senior Performance Manager
      • Apr 2022 - Present

      Managing budgets of €400k 🎯 Tiktok Ads | Twitter Ads | Facebook Ads | LinkedIn Ads | Youtube Ads 🎯 Google Search | Performance Max | Display | Shopping 🎯 Analytics (Google Analytics, Google Tag Manager, Google Data Studio) 🎯 Email Marketing (Mailchimp | E-goi | Klaviyo) Managing budgets of €400k 🎯 Tiktok Ads | Twitter Ads | Facebook Ads | LinkedIn Ads | Youtube Ads 🎯 Google Search | Performance Max | Display | Shopping 🎯 Analytics (Google Analytics, Google Tag Manager, Google Data Studio) 🎯 Email Marketing (Mailchimp | E-goi | Klaviyo)

    • Portugal
    • Advertising Services
    • 1 - 100 Employee
    • Performance Manager
      • Feb 2021 - Mar 2022

      Experience in managing PPC campaigns; 🎯 Facebook Ads | LinkedIn Ads | Youtube Ads 🎯 Google Search | Display | Shopping 🎯 Analytics (Google Analytics, Google Tag Manager, Google Data Studio) 🎯 Email Marketing (Mailchimp | E-goi | Klaviyo) Experience in managing PPC campaigns; 🎯 Facebook Ads | LinkedIn Ads | Youtube Ads 🎯 Google Search | Display | Shopping 🎯 Analytics (Google Analytics, Google Tag Manager, Google Data Studio) 🎯 Email Marketing (Mailchimp | E-goi | Klaviyo)

    • Brazil
    • Construction
    • 400 - 500 Employee
    • Analista de marketing sênior
      • Feb 2020 - Dec 2020

    • Analista Pleno de Marketing
      • May 2019 - Jan 2020

      Offline and Online Marketing • Development of briefings and interface with advertising agencies, events and promotion; • Development of Crossmedia Plan for products • Budget planning and control of actions and campaigns; • Planning and monitoring events and actions, from the brief launch to the final phase of the product. • Performance of Online and Offline media vehicles • Planning and elaboration of events for sales team, prospect and customers; • Relationship and negotiation with suppliers; • Study of market competitors, their innovations, communications and positions; • Planning, execution and monitoring of the Marketing Actions of the Partnership Channel

    • Brazil
    • Construction
    • 1 - 100 Employee
    • Marketing Analysts
      • Aug 2018 - May 2019

      ➤ Marketing Offline e Online ● Briefings and interface with advertising, events and promotion agencies; ● Monitoring and Reporting to Managers of investments in actions and campaigns; ● Planning, execution and monitoring of the Partners Channel Marketing Actions ● Approval of promotion plan and layout of graphic materials. ➤ Planning, Execution and Monitoring of Online Campaigns (Google/Facebook Ads/LinkedIN, Portals) - Products and Institutional ➤ Marketing Offline e Online ● Briefings and interface with advertising, events and promotion agencies; ● Monitoring and Reporting to Managers of investments in actions and campaigns; ● Planning, execution and monitoring of the Partners Channel Marketing Actions ● Approval of promotion plan and layout of graphic materials. ➤ Planning, Execution and Monitoring of Online Campaigns (Google/Facebook Ads/LinkedIN, Portals) - Products and Institutional

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing
      • Jan 2018 - Sep 2018

      • Experience with optimization and performance analysis in several channels, especially digital (programmatic, paid search, social and content organization), to determine the ideal channel mix. ➤ Conducted Projects: ● Toyota and Lexus, Unidos do Viradouro, among other accounts. ➤ Content monitoring and lead management on the RD Station platform; ● Website optimization and SEO check-list; ● Content planning; ● Management of Google Adwords, Facebook Ads and Linkedin Ads for various segments, such as automotive, gastronomy, health, etc.

    • Brazil
    • Civil Engineering
    • 500 - 600 Employee
    • Marketing Internship
      • 2016 - 2017

      Marketing and Internal Communication ➤ Conducted Projects: ● Internal TV ● Newspaper ● Internal Communication ● Institutional Blog Management of Suppliers and Quotations Marketing and Internal Communication ➤ Conducted Projects: ● Internal TV ● Newspaper ● Internal Communication ● Institutional Blog Management of Suppliers and Quotations

    • Brazil
    • Higher Education
    • 700 & Above Employee
    • Editor InternshipMarketing
      • Mar 2015 - Aug 2016

Education

  • Fundação Getulio Vargas
    Master of Business Administration - MBA, Marketing
    2018 - 2019
  • Universidade Veiga de Almeida
    Comunicação Social
    2013 - 2017

Community

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