Specialty Unit (Biosimilars) Corporate Marketing Manager

• Feb 2023 - Present

ª Specialty Unit “Biosimilar” Corporate Marketing Manager – Global – Feb 2023 till present. • Create, align, and disseminate Biosimilar brands strategy with all functions across all countries. • Build the Specialty Unit operational model and organogram and supervise the recruitment process across all countries. • Alliance management with main global partners (Bioeq, Formycon, mAbxience...) and regional distributors. • Financial planning for Specialty units (P&L, pipeline Investments, ISs...). • Coordinate with Country Marketing Managers and cross-functionally to ensure strategic alignment and optimized tactical and functional plans implementation. • Oversee major events; Launches, Ad-boards, main Congresses sponsorships...) • Optimize PJ and customer experience through providing solutions for key pivotal points and Encourage digitalization and Omnichannel communication. Show less

Sales & Marketing Manager - Levant

• Jan 2017 - Feb 2023

ª Marketing Manager – CV – Levant – Aug 2022 till Feb 2023. • Participate in the CV line Integrated Product Strategy document preparation, communication, and execution in Levant. • Generate 5 years P&L statements for CV line in Levant. • Coordinate and lead cross functional team to align and drive best execution for CV line strategic and tactical plan in Levant. • Responsible for the launch Strategic and tactical plans of Inclisiran and Pelacarsen (Market research, Market access plans, Internal Launch Readiness plan, Go-to-Market plan, Communication plan – Omnichannel plan, Launch event and post launch tactical plan. ª Sales and Marketing Manager – Ophthalmology – Levant – Jan 2017 till Aug 2022. - Sales Management Responsibilities • Leading Ophthalmology Team of 4 Product Specialists in Jordan. • Leading Ophthalmology business in Levant with a turnover of 8M USD. • Contributed to a very successful launch of Beovu and accelerated access to public health. • Had a record of accomplishments in Novartis pharma – Ophtha, YOY since 2017. - Marketing Management responsibilities • All marketing responsibilities related to Ophtha - Levant • Create, communicate and execute the Integrated Product Strategy in Levant • Generate 5 years financial reports for Ophtha in Levant • Lead cross functional communication and drive best execution for Ophtha strategic and tactical plan in Levant • Responsible for the launch strategic and tactical plans of Beovu (Market research, Market access plans, Internal Launch Readiness plan, Go-to-Market plan, Launch event and post launch tactical plan execution) • Lead to Transform in digitalization and omnichannel communication with health stakeholders in Levant • Decide business development plans in Ophthalmology • Launching new brand campaigns in Levant, utilizing Omni-channel digital approach Show less

Team Leader - Jordan

• Aug 2014 - Dec 2016

Sr. Medical Representative - Qatar

• Oct 2012 - Jul 2014

Medical Representative - Jordan

• Nov 2010 - Sep 2012

Account Manager - KSA

• Oct 2007 - Oct 2010