Product Designer

• Jan 2023 - Present

Freelance Designer

• Mar 2020 - Present

✦ 𝐔𝐬𝐞𝐫 𝐓𝐞𝐬𝐭𝐢𝐧𝐠: provided design feedback for UX designers through Prolific and User Testing platforms by user testing mobile and desktop websites achieving 5-star rating over 95 user tests ✦ 𝐄𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧𝐦𝐞𝐧𝐭 𝐂𝐨𝐦𝐩𝐚𝐧𝐲: collaborated with the lead designer to create a immersive live entertainment venue, developing business model, and designing customer journey flow for 130 people capacity ✦ 𝐑𝐞𝐭𝐚𝐢𝐥 𝐂𝐨𝐦𝐩𝐚𝐧𝐲: conducted 50 in-person user interviews to identify customer segments, preferences, and shopping habits to improve customer shopping experience increasing customer retention by 15% Show less

𝕄𝕒𝕘𝕚𝕔𝕚𝕒𝕟

• Dec 2007 - Present

Starting from an early age, I developed passion for creating and performing illusions that honed my ability for empathy, human-centric experiences, and seeking feedback. Although unconventional, I believe it's quite relevant to UX Design! 🐇🎩 ✦ Incorporated psychology to develop experiences on stage and close-up settings for up to 600 people ✦ Utilized high levels of empathy to interact with audiences to create truly human-centric experiences ✦ Designed and A/B tested illusions while continuously seeking feedback to make improvements Show less

UX Designer in Training

• Jun 2022 - Sep 2022

12-Week immersive UX Design course covering major areas of the UX process from user research and problem identification to wireframing and usability testing. During the course, we completed 4 design sprints including one for an industry client through collaborating with front-end developers and data scientists as we developed fundamental UX skills through hands-on project-based experience.

Magic Hub - Digital Vertical Touch Display Project

• Aug 2022 - Aug 2022

The challenge was to explore how we manage household responsibilities. During user research, I examined how we interact with vertical surfaces at home and in outside world, building a functioning high-fidelity prototype to user-test it on the street. Used JavaScript, CSS, and Google API after assembling hardware. Finally, built a supporting iOS app using FIGMA with a responsive landing website.

WNBA - Mobile App Project

• Aug 2022 - Aug 2022

Led team of 3 front-end developers, 3 data scientists, and 2 UX designers to create MVP, high fidelity prototype, and Figma UI Design System for a mobile iOS app to improve user engagement. Prototype was tested for accessibility. Presented demo to senior WNBA executives and development team to find out that most of the features were actually being developed in secret!

Tim Hortons - Project

• Jul 2022 - Jul 2022

Working in a team of 3 designers over 2 sprints, we conducted heuristic analysis of Canada’s Tim Horton’s iOS mobile app for user flow of a persona trying to redeem points. As a result, we identified key points throughout the user journey where they would drop off and designed improvements to user interface design. Furthermore, visual design decisions were connected to the business needs to influence stakeholders to adopt recommendations.

Experience Designer

• May 2019 - Mar 2020

✦ Consulted with a team of designers to create leading immersive entertainment experience in Toronto over 3 major iterations featuring 35+ artists and 75+ builders with partnership of Universal Music Canada meant for people to connect with art in a new way ✦ Engaged over 15,000 visitors as they interacted with mobile augmented reality (AR) application, interactive projection mapping, and physical interactions through empathic questioning and passed feedback to design & developers for upcoming sprint improvements ✦ Conducted 175 user interviews for interactive digital and physical experiences to evaluate customer journey flows, personas, and user pains & gains for 5 iterations to identify areas of improvement towards increasing satisfaction at each touch point ✦ Led customer engagement strategy by training 7 staff to improve customer experience at 12 private events for clients including Google and VICE Media Show less

Business Development Representative

• Jun 2017 - Jul 2017

✦ Collaborated with growth team by qualifying over 50 prospects daily and assisted software engineering to improve CRM efficiency by 20% ✦ Wrote copy and coordinated with sales team to A/B test customer follow up sequences increasing response rate by 15% ✦ Participated in agile stand up meetings with developers daily to improve alignment and communication with growth team ✦ Collaborated with growth team by qualifying over 50 prospects daily and assisted software engineering to improve CRM efficiency by 20% ✦ Wrote copy and coordinated with sales team to A/B test customer follow up sequences increasing response rate by 15% ✦ Participated in agile stand up meetings with developers daily to improve alignment and communication with growth team

Business Development Assistant

• Aug 2015 - Sep 2016

✦ Analyzed customer donor segments [for contribution behavior] by creating a new streamlined method of data mining, reporting, and statistical analysis using advanced Excel functions (Pivot Tables, Macros, and VBA) saving $20,000 annually pioneering creation of PayItForward 2016 fundraising campaign that raised over $70,000 in 3 months ✦ Prepared an investment presentation for a major investor that resulted in $1.5M in funding ✦ Wrote copy for marketing documents, designed financial infographics, tailored fundraising promotional material based on personas for 3 fundraising campaigns that was viewed in front of over 15,000 people ✦ Led a team of 5 volunteers over 6-month period to implement donor recognition strategy resulting in an increase of donor retention by 37% and donor contributions by 7% Show less

Market Research Analyst Intern – Enterprise Council on Small Business

• May 2012 - Aug 2012

✦ Analyzed research based on quantitative and qualitative survey results using Excel (Pivot Tables, Macros) and SPSS 15.0 to prepare presentations for the 2012 Miami Summit, which were delivered to over 200 Fortune 500 executives ✦ Published 3 articles on the ECSB insider blog about small business sales and marketing which updated reader’s business acumen and knowledge of the current best practices ✦ Collaborated with senior research team to determine research scope and methods ✦ Analyzed research based on quantitative and qualitative survey results using Excel (Pivot Tables, Macros) and SPSS 15.0 to prepare presentations for the 2012 Miami Summit, which were delivered to over 200 Fortune 500 executives ✦ Published 3 articles on the ECSB insider blog about small business sales and marketing which updated reader’s business acumen and knowledge of the current best practices ✦ Collaborated with senior research team to determine research scope and methods

Energy & Utilities Analyst - Capital Markets Finance Student Group

• Sep 2011 - Jun 2012

✦ Conducted industry and company analysis in the energy and utilities sector to win Ryerson’s investment competition✦ Performed qualitative research and detailed valuation analysis to create a financial model of a company in oil & gas sector leading up to a stock pitch presented to a panel of industry professionals

Entrepreneurship and Strategy Teaching Assistant

• Sep 2011 - Apr 2012

𝘛𝘩𝘪𝘴 𝘤𝘰𝘶𝘳𝘴𝘦 𝘦𝘹𝘢𝘮𝘪𝘯𝘦𝘴 𝘵𝘩𝘦 𝘱𝘳𝘰𝘤𝘦𝘴𝘴 𝘰𝘧 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘺 𝘪𝘥𝘦𝘯𝘵𝘪𝘧𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘧𝘰𝘳 𝘣𝘰𝘵𝘩 𝘴𝘵𝘢𝘳𝘵-𝘶𝘱 𝘢𝘯𝘥 𝘦𝘹𝘪𝘴𝘵𝘪𝘯𝘨 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘦𝘯𝘷𝘪𝘳𝘰𝘯𝘮𝘦𝘯𝘵𝘴. 𝘐𝘵 𝘪𝘴 𝘥𝘦𝘴𝘪𝘨𝘯𝘦𝘥 𝘵𝘰 𝘤𝘶𝘭𝘵𝘪𝘷𝘢𝘵𝘦 𝘵𝘩𝘦 𝘮𝘪𝘯𝘥𝘴𝘦𝘵 𝘢𝘯𝘥 𝘴𝘬𝘪𝘭𝘭𝘴 𝘳𝘦𝘲𝘶𝘪𝘳𝘦𝘥 𝘧𝘰𝘳 𝘴𝘵𝘶𝘥𝘦𝘯𝘵𝘴 𝘵𝘰 𝘦𝘯𝘨𝘢𝘨𝘦 𝘪𝘯 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘺 𝘪𝘥𝘦𝘯𝘵𝘪𝘧𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘢𝘤𝘵𝘪𝘷𝘪𝘵𝘪𝘦𝘴 𝘢𝘯𝘥 𝘮𝘢𝘬𝘦 𝘵𝘩𝘦𝘮 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘵𝘩𝘦𝘪𝘳 𝘥𝘢𝘪𝘭𝘺 𝘳𝘦𝘨𝘪𝘮𝘦𝘯 𝘪𝘯 𝘵𝘩𝘦𝘪𝘳 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘢𝘯𝘥 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘭𝘪𝘷𝘦𝘴. 𝘛𝘩𝘦 𝘦𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘪𝘢𝘭 𝘱𝘳𝘰𝘤𝘦𝘴𝘴 𝘣𝘦𝘨𝘪𝘯𝘴 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘱𝘶𝘳𝘴𝘶𝘪𝘵 𝘰𝘧 𝘢 𝘱𝘦𝘳𝘤𝘦𝘪𝘷𝘦𝘥 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘺. 𝘈𝘴 𝘴𝘶𝘤𝘩, 𝘵𝘩𝘦 𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘵𝘰 𝘪𝘥𝘦𝘯𝘵𝘪𝘧𝘺 𝘢 𝘷𝘢𝘭𝘪𝘥 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘺 𝘪𝘴 𝘱𝘢𝘳𝘢𝘮𝘰𝘶𝘯𝘵 𝘵𝘰 𝘵𝘩𝘦 𝘧𝘪𝘦𝘭𝘥 𝘰𝘧 𝘦𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴𝘩𝘪𝘱.✦ Evaluated over 130 startup business plans through opportunity identification screening methods to give feedback for prototypes, user research, and business model resulting in the successful startup of 5 enterprises✦ Created Excel template spreadsheets for students to assist in preparation of business plans in areas including operational ratios, projections and break even analysis to create relevant and reliable business financial models Show less

Market Research Analyst

• Jul 2008 - Sep 2008

✦ Validated data and reconciled database for accuracy of information gathered from different data sources ✦ Analyzed global survey results to present recommendations and information to management within short deadlines ✦ Validated data and reconciled database for accuracy of information gathered from different data sources ✦ Analyzed global survey results to present recommendations and information to management within short deadlines