Lauren Koch

Event Coordinator - Exhibitor Relations at Nth Degree Events
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Contact Information
us****@****om
(386) 825-5501
Location
Nashville, Tennessee, United States, US

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Experience

    • United States
    • Events Services
    • 1 - 100 Employee
    • Event Coordinator - Exhibitor Relations
      • Oct 2022 - Present
    • United States
    • Real Estate
    • 1 - 100 Employee
    • Leasing Consultant
      • Aug 2021 - Oct 2022

      - Took initiative to solely travel to another LMS property to assist their office in acting as their Leasing Consultant. I have since continued my support by remotely managing their potential leads as well as scheduling tours from February to April. - Establish trusting relationships with leads and understand their unique needs to translate into a successful lease commitment with our community. - Recognized as LMS' top three leasers in January and February of 2022. - Received praise from LMS' CEO in receiving one of the top leaser spots on top of assisting another property with their CRM platform in February 2022. - Collaborate with leadership on property to brainstorm small and large-scale events that cater exclusively for our residential community. - Volunteered to take on responsibility of sourcing table decor for a 300+ Grand Reopening of the community in October 2022. I also took initiative in organizing the day-of timeline and as well as executing the models for the fashion show portion of the event. Show less

    • Netherlands
    • Retail Groceries
    • 200 - 300 Employee
    • Business Development Contractor- Remote
      • May 2021 - Sep 2021

      - Supported the Director of Business Development in establishing sales team tactics for client that is introducing an emerging drug diversion technology to national and international hospital systems. - Wrote and collaborated with Director of Communications in publishing an article for a non-profit online publication, IBS Life. Article centered on the connection between eating disorders and IBS. - Took on the responsibility of researching, compiling information for an out-of-date competitive analysis comparison chart. Chart has been shared and distributed amongst the executive leadership team. - Assisted in the creation of sales training presentation to introduce incoming team to cold call tactics, pipeline process, CRM platform and the proprietary technology for drug diversion. Show less

    • United States
    • Events Services
    • 1 - 100 Employee
    • Lead Event Planner
      • Nov 2019 - Apr 2021

      - Responsible for organizing and reviewing all clients' final vendor contracts, banquet event orders and day of logistics through a project management platform, Basecamp. - Provided complete full service planning to 55+ clients for a premier Chicago wedding venue. - Guided clients on intelligently investing private event budgets between $45K - $150K in regards to their vendor team and event decor. - Successfully rescheduled over 30+ weddings that have been impacted by COVID-19 by negotiating revised vendor contracts and coordinating availability. - Additionally, oversaw 15+ clients that utilized either the day of service, partial service and full service packages for Walden's off-premise planning company, Plum & Ivy Events. - Transitioned a client from Walden to Plum and Ivy to support them in their wedding vision that was impacted by COVID-19 city restrictions. Coordinated original vendor team and recruited new key vendors to execute a luxe 80 person backyard wedding in a time span of 6 weeks. - Held the sole responsibility of receiving and organizing 75+ incoming client information. My duty was to create internal client folders, filing all completed company contracts and inputting the following client's information in an internal share tracking document; name, date and relevant data. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Assistant Media Planner, Digital
      • Mar 2019 - Nov 2019

      - Executed and planned media campaigns on five different accounts ranging from CPG to B2B clients. - Oversaw day-to-day management of accounts such as trafficking assets on adserver, Google Campaign Manager and social campaigns - Optimized campaigns & simultaneously launched varying digital tactics - Consistently monitored campaigns on Google Ads (Search) platform to ensure it is driving the strongest performance results - Pulled & compiled data for monthly search reports giving clients' insights of the state of their campaigns - Collaborated with team planners & media directors to develop strategic media plans and seek out best course of actions with live campaigns - Worked closely with social team to launch and monitor client advertising on Facebook Show less

    • Switzerland
    • Insurance
      • Jul 2017 - Feb 2019

      - Executed a full 2018 campaign & kicked-off a 2019 media campaign for Continental Tire that displays their commercial messaging in print, TV and digital outlets nationally.- Familiar on targeting both B2B and the regular consumer audiences. - Acted as the main point of contact between the client and internal teams to gather and organize creative assets for print and digital campaigns. This includes assets across client's sponsorship agreements and our own paid media. - Negotiated and work with over 30 media partners to ensure client's creatives are utilized efficiently and flight properly.- Oversaw and managed campaign budgets of $700K plus. - Stayed up to date to industry trends and any new opportunities amongst established partners to enhance the client's campaign.- Analyzed digital data regularly to help optimize mobile and desktop campaigns to best target key audiences. Show less

      • May 2017 - Jun 2017

      - Transitioned to the Media Buying team to help assist on constructing the client's second-half strategic media buys.- Analyzed competitor's digital and TV campaigns in the client's industry to gain insight in their strategies to target key consumers.- Worked with colleagues to create a consumer snapshot of the client's audiences that laid out their everyday behavior, beliefs and media preferences.

      • Feb 2017 - May 2017

      - Ensured the objectives and vision of the client is reached through extensive research and consistent communication with event vendors.- Supported the Hospitality team for upcoming client events such as the 2017 Men's Final Four and the Masters.- Coordinated over 10 major media outlets that were invited to Dwyane Wade's charity fashion show benefitting the Wade's World Foundation.-Created, researched logistics & laid-out content for proposal deck on a 5-day plan for a client event in San Francisco. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Publicity & Promotions Intern
      • Dec 2016 - Feb 2017

      - I assisted supervisor to promote films in the Chicago and Indiana markets for the Universal Studios & 20th Century Fox account. - Organized relevant information of specific groups that meet film's target audience for grass-roots campaigns. - Created and maintained relationships with partner in Chicago & Indiana. Partners includes: local television, radio as well as popular online forums. -Executed viewings of upcoming films with over 100 attendees as well as a question and answer forum with Selma star, David Oyelowo. - Carried out administrative duties to support the everyday responsibilities of the Chicago office. Show less

    • Broadcast Media Production and Distribution
    • 200 - 300 Employee
    • Promotions & Sponsorship Intern
      • Aug 2016 - Dec 2016

      - Assisted supervisor with promotional prizes given by various sponsors of WGN through the creation of contest rules, choosing and informing winners, and organizing relevant information. - Wrote and edited reader copies for WGN news talent to read live on-air for various contests - Wrote and edited Press Releases for WGN-TV's Toy Drive Drive Thru, T'was the Season, Food Drive, & the Chicago Cubs Convention Weekend. - Successfully executed Chicago's Merry Own 2016 Sweepstakes which gained over 30,000 entries from WGN viewership. - Assisted WGN's sports news coverage for the World Series Parade of the Chicago Cubs. - Updated website biography’s for on-air talent Sean Lewis and Tom Skilling. - Clip videos of live reads from the news talent and organize them on the sponsorship Wordpress website to provide “proof of performance” for the clients. Show less

    • Advertising Services
    • Marketing Intern
      • May 2016 - Sep 2016

      - I assisted my supervisor through the research and compilation of a fact sheet for over 1,800 pharmaceutical exhibitors that attended the 2016 Bio Convention held in San Fransisco. The fact sheet contains the exhibitor's target audience, their mission, and short description of their identity as a company. - I have gathered media kits for various medical publications to aid our clients' needs to generate outreach to their audience through various Advertisement placements. - Executed and carried out the administrative duties to aid the day-to-day work flow for Healthinfo, Inc. Show less

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Hospitality/Events Intern
      • Jun 2016 - Aug 2016

      Interacted with professionals of various backgrounds to support the Events team in order to successfully execute the networking conferences hosted by Crain's Chicago Business - Assisted Crain's on their first ever Future of Chicago Conference on June 15th, 2016. - Assisted for the June Fast Fifty Breakfast June 22nd, 2016. - Assisted on Crain's largest event of the year, Hospital CEO Breakfast, December 8th, 2016. Interacted with professionals of various backgrounds to support the Events team in order to successfully execute the networking conferences hosted by Crain's Chicago Business - Assisted Crain's on their first ever Future of Chicago Conference on June 15th, 2016. - Assisted for the June Fast Fifty Breakfast June 22nd, 2016. - Assisted on Crain's largest event of the year, Hospital CEO Breakfast, December 8th, 2016.

    • Asssociate
      • May 2015 - May 2016

      - Trained to provide excellent customer services to clientele of various backgrounds - Assisted store's management to create a popular photo shoot for fans to enjoy which featured players and ice girls - Working with store manager to help create a relevant monthly newsletter for clients of the store - Consistently reworking visual displays and clothing items in order to improve sales and to push the latest product onto the floor - Collaborate with colleagues to make corporate events held at the store successful - Gaining leadership experience by being given the task of training new hires on various sections within the store Show less

    • United States
    • Higher Education
    • 700 & Above Employee
      • Nov 2014 - May 2016

      - Assist athletic directors on game day player statistics- Currently trained to work the audio as well as video visual displays during game-day events- Collaborated with department directors to help recreate a major kickoff event into an exciting, new, and innovated experience in order to increase student engagement- Provide personal insight to improve marketing outreach strategies geared towards Rambler fans- Assist with fan engagement activities during game day events - Work to accommodate visiting schools on their overall team needs Show less

      • Jan 2015 - Nov 2015

      - Held a leadership position within a student-run organization, named Loyola University Chicago Dance Marathon, which benefits Children's Miracle Network Hospitals; all proceeds directly go to Luries Children's Hospital- Worked with other student leaders to raise awareness for the charity by creating a large, engaging event on Loyola's campus- Oversaw, delegated, and planned the logistics of the timeline of the projected six-hour long event- Acted as liaison between performers for the university and the organization- Cooperated with members of my committee to create an event that is memorable for students and the families of Luries Show less

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Executive Director
      • Jan 2014 - Nov 2014

      - Lead a student-run organization, named Loyola-thon, that raised awareness for the Ronald McDonald House Charities and the families who utilizes its services - Acted as a liaison between Loyola University student-activity offices, RMHC, and the organization - Handled contracts, allocated financial sums, worked to receive sponsors for the organization, and oversaw multiple committees in order to achieve our main goals - First year, the organization successfully raised $11,000 which helped about 65 families within the local Ronald McDonald homes. Show less

Education

  • Loyola University Chicago
    Bachelor of Arts - BA, Public Relations, Advertising, and Applied Communication
    2013 - 2017
  • University of Iowa
    Bachelor of Arts (B.A.), Political Science and International Studies
    2012 - 2013

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