Experience

EpiCypher, Inc.

• United States
• Biotechnology Research
• 1 - 100 Employee

• Senior Marketing Manager

  • Aug 2022 - Present

  Durham, North Carolina, United States - Led CRM migration from Hubspot to Pardot to integrate sales and marketing data to better determine ROI - Revised department strategy to incorporate measurable KPIs and ensure alignment with corporate goals - Served as marketing and website stakeholder for operational project exploring ERP or ERP-like solutions - Trained and provided guidance to new employee to manage all aspects of EpiCypher’s international epigenetics conference

• Marketing Communications Manager

  • Jun 2020 - Aug 2022

  - Developed operational plan and annual budget for the marketing department - Managed budget, logistics, and vendor negotiations for biannual epigenetics conference (160 attendees) - Served as lead on all conference sponsorship activities (27 conferences in 2022): literature, swag, logistics, budget & timeline - Planned, coordinated and executed marketing campaign for EpiCypher’ first-ever kit launch - Developed email marketing strategy, executed campaigns, and modified based on A/B… Show more - Developed operational plan and annual budget for the marketing department - Managed budget, logistics, and vendor negotiations for biannual epigenetics conference (160 attendees) - Served as lead on all conference sponsorship activities (27 conferences in 2022): literature, swag, logistics, budget & timeline - Planned, coordinated and executed marketing campaign for EpiCypher’ first-ever kit launch - Developed email marketing strategy, executed campaigns, and modified based on A/B test results - Redesigned product webpages and technical datasheets for user experience, SEO improvements, and mobile friendliness

• Marketing Intern

  • May 2019 - May 2020

  - Audited the product launch pipeline and revamped company’s product launch marketing strategy - Led all marketing campaign efforts for launch of a new product line, CUTANA Collection - Coordinated with agency to overhaul EpiCypher’s ecommerce site and wrote key messaging for many new webpages - Proposed and implemented new company-wide project management tool, utilized for new product & lot release workflows - Provided scientific perspective to google advertising, improving keyword… Show more - Audited the product launch pipeline and revamped company’s product launch marketing strategy - Led all marketing campaign efforts for launch of a new product line, CUTANA Collection - Coordinated with agency to overhaul EpiCypher’s ecommerce site and wrote key messaging for many new webpages - Proposed and implemented new company-wide project management tool, utilized for new product & lot release workflows - Provided scientific perspective to google advertising, improving keyword strategy and marketing copy for product lines



Optimized Trial Screening

• Graduate Student Consultant

  • Feb 2019 - May 2019

  Raleigh, North Carolina - Brainstormed company business model and created SWOT analysis - Provided sales and marketing plan for future client acquisition - Identified marketing strategy through primary market research - Formed customer value model to estimate service price point



Triangle Health Innovation Challenge

• Wellness and Fitness Services

• Finalist

  • Feb 2019 - Feb 2019

  Durham, NC Within 48 hours: - met and formed team with other attendees and brainstormed product ideas that would address public health pain points - developed an app prototype and pitched the idea/business model to the conference judges - advanced through all three rounds of judging and placed 3rd out of ~40 teams



NC State Office of Technology Commercialization and New Ventures

• United States
• Research Services
• 1 - 100 Employee

• Graduate Student Consultant

  • Jan 2019 - Feb 2019

  Raleigh, NC - Conducted voice of customer interviews within the target market segment for opportunity analysis and identify potential partners - Investigated the future steps needed to begin research trials - Shared findings with the inventor along with an executive summary of our conclusions and suggestions.



Novozymes

• Denmark
• Biotechnology Research
• 700 & Above Employee

• Graduate Consultant

  • Sep 2018 - Dec 2018

  Franklinton, NC - Investigated the market drivers for a platform technology - Reviewed relevant FDA regulatory documentation - Conducted KOL interviews and synthesized findings with team for insights and trends - Presented to senior personnel along with supporting written deliverables



LCMS Limted

• Graduate Student Consultant

  • Aug 2018 - Sep 2018

  Durham, North Carolina - Explored the feasibility of a proposed kit and assay development - Assessed competitive landscape and conducted a literature and patent search - Delivered a comprehensive report, including spreadsheets with the supplemental information.



Holliday Lab, Department of Forest Resources and Environmental Conservation

• Genetics Lab Employee

  • May 2017 - Aug 2017

  Virginia Tech, Blacksburg, VA - Prepared DNA for library prep from over 700 Chestnut tree leaf samples - Developed and implemented organizational system and excel spreadsheet for over 3,000 samples - Trained new undergraduate student on lab protocols and organizational system



Mackay and Anholt Lab

• Molecular Lab Research Intern

  • May 2016 - Aug 2016

  North Carolina State University, Raleigh, NC - Assessed DNA, RNA, and protein samples to identify polymorphisms related to glaucoma - Provided quality control assessment of fruit fly line homogeneity by processing DNA samples - Presented scientific poster the undergraduate research symposium along with a research paper - Guided a dual-enrolled high school student in lab practices and skills



Bevan Lab, Department of Biochemistry

• Undergraduate Research Assistant

  • Aug 2014 - Dec 2015

  Virginia Polytechnic Institute and State University, Blacksburg, VA - Utilized computational biomolecular visualization to analyze protein structure-function relationship - Served as team lead, managed goals, deadlines, and communication to maintain project timeline - Created a physiologically relevant environment for proteins during molecular dynamic simulations - Attended and presented during weekly lab meetings and provided peer feedback