Ruth Rooney, AINS
Business Systems Analyst at AMERIND- Claim this Profile
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Spanish Limited working proficiency
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French Elementary proficiency
Topline Score
Bio
winnie tong
Ruth is wonderful to work with. I worked for her more than 2 years in the database team at Asian Art Museum. She is a professional in the database field and is an inspiring team player. She is highly adaptable, encouraging, and supportive. I really like her very positive manner towards work. I miss working with Ruth.
Jessica C. Bailey
Ruth is the ultimate team player. She works extremely well under pressure and can pivot quickly to meet the needs of your organization. Ruth and I worked closely together on data analytics and database management and she was a quick learner to a brand new system upon her arrival to the museum. Over the course of the year and a half we worked together, Ruth gracefully managed not only a major database ransomware attack, but simultaneously implemented a new CRM system. The cherry on the top is Ruth is a wonderful colleague to work with: caring, empathetic and thoughtful!
winnie tong
Ruth is wonderful to work with. I worked for her more than 2 years in the database team at Asian Art Museum. She is a professional in the database field and is an inspiring team player. She is highly adaptable, encouraging, and supportive. I really like her very positive manner towards work. I miss working with Ruth.
Jessica C. Bailey
Ruth is the ultimate team player. She works extremely well under pressure and can pivot quickly to meet the needs of your organization. Ruth and I worked closely together on data analytics and database management and she was a quick learner to a brand new system upon her arrival to the museum. Over the course of the year and a half we worked together, Ruth gracefully managed not only a major database ransomware attack, but simultaneously implemented a new CRM system. The cherry on the top is Ruth is a wonderful colleague to work with: caring, empathetic and thoughtful!
winnie tong
Ruth is wonderful to work with. I worked for her more than 2 years in the database team at Asian Art Museum. She is a professional in the database field and is an inspiring team player. She is highly adaptable, encouraging, and supportive. I really like her very positive manner towards work. I miss working with Ruth.
Jessica C. Bailey
Ruth is the ultimate team player. She works extremely well under pressure and can pivot quickly to meet the needs of your organization. Ruth and I worked closely together on data analytics and database management and she was a quick learner to a brand new system upon her arrival to the museum. Over the course of the year and a half we worked together, Ruth gracefully managed not only a major database ransomware attack, but simultaneously implemented a new CRM system. The cherry on the top is Ruth is a wonderful colleague to work with: caring, empathetic and thoughtful!
winnie tong
Ruth is wonderful to work with. I worked for her more than 2 years in the database team at Asian Art Museum. She is a professional in the database field and is an inspiring team player. She is highly adaptable, encouraging, and supportive. I really like her very positive manner towards work. I miss working with Ruth.
Jessica C. Bailey
Ruth is the ultimate team player. She works extremely well under pressure and can pivot quickly to meet the needs of your organization. Ruth and I worked closely together on data analytics and database management and she was a quick learner to a brand new system upon her arrival to the museum. Over the course of the year and a half we worked together, Ruth gracefully managed not only a major database ransomware attack, but simultaneously implemented a new CRM system. The cherry on the top is Ruth is a wonderful colleague to work with: caring, empathetic and thoughtful!
Credentials
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Direct Marketing Association
DMA -
Project Management Professional (PMP)
Project Management Institute
Experience
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AMERIND
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United States
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Insurance
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1 - 100 Employee
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Business Systems Analyst
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May 2021 - Present
Business Systems Analyst, connecting end user requirements with system solutions. Effective project liaison, working with subject matter experts, QA teams and end users to align system requirements with business process flows. Results-focused, with a balance of business agility, software expertise and problem solving skills. Business Systems Analyst, connecting end user requirements with system solutions. Effective project liaison, working with subject matter experts, QA teams and end users to align system requirements with business process flows. Results-focused, with a balance of business agility, software expertise and problem solving skills.
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Asian Art Museum
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United States
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Museums, Historical Sites, and Zoos
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100 - 200 Employee
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Information Services Manager ☑ Project Management ☑ Business Systems Analysis
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Apr 2018 - Jun 2020
Key member of organizational leadership team supporting primary fundraising relationships with corporate, leadership, major and membership donors. Engaged with board members, executive team, information technology, finance, marketing, and external vendors to deliver sustainable business management solutions and identify new ways to expand and manage a robust CRM to grow revenue. Administered fundraising database, with 1MM gift records and multiple data feeds, and drove project management and application maintenance and upgrades, and collaborated with vendors and cross-functional teams on various business-impacting initiatives. ✩ SELECTED ACHIEVEMENTS: ➲ Collaborated on Innovative Solutions. Worked with interdepartmental team and software vendors on researching, identifying, and transitioning to new ticketing software, proactively ensuring new system was compatible with current CRM system. Explained complex information clearly and simply to key internal stakeholders, including Executive Team on RFP process, proposal reviews, vendor selection and project progress. ➲ Leveraged expertise in business analysis, identifying and recommending application functions that improve end user experience and increase targeted fundraising efforts that capture additional revenue. ➲ Demonstrated strong technical acumen, grace under pressure, and complex problem-solving skills in response to a critical ransomware attack that disabled the museum’s CRM and database. ➲ Managed system upgrades and integrations, troubleshooting, debugging and resolving application issues. Served as quality assurance liaison with project managers and end user departments. ➲ Served as “go-to” team member for troubleshooting inter-application issues organization-wide. Proactively consulted with vendors and subject matter experts to address high severity requests, escalate critical issues and streamline operations to deliver ongoing effective and cost-conscious resources or operational methods. Show less
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Tony La Russa's Animal Rescue Foundation
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United States
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Research
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1 - 100 Employee
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DATABASE SERVICES ADMINISTRATOR ☑ Business Systems Analysis ☑ Project Management ☑ Cost Savings
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Oct 2016 - Apr 2018
Built strong relationship with fundraising team, presented recommendations and reports to leadership team. Utilized meticulously organized and maintained donor fundraising database to communicate data-driven trends, identified data-based needs to support fundraising and cost-cutting efforts. ✩ SELECTED ACHIEVEMENTS: ➲ Customer-focused database migration Guided fundraising team through project from vendor RFP to negotiation and implementation with minimal interruption to operations. Presented options to executives, collaborated with teams to provide optimal solution for business needs, handled objections, relayed timeframes and risks to key stakeholders. ➲ Reduced costs by $10K annually by mitigating waste caused by inaccurate information during mailing initiatives. Collaborated with mailing house, USPS, and internal staff culling bad addresses to provide ongoing savings. Reduced monthly mail campaign volume by 15% initially, then by up to 5% for subsequent campaigns. ➲ Spearheaded Relationship Management CRM for Capital Campaign. Reviewed, reorganized, and communicated clear groupings and attributions for fundraising efforts. Collaborated with fundraising team to create sophisticated ranking, outreach and tracking scheme for capital project initiative. Show less
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Customer Relationship Management Contractor ☑ Project Management ☑ Customer Success
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Oct 2009 - Oct 2014
Founded successful sole proprietor consulting business committed to providing small- to medium-sized businesses with customized solutions for improving cost of acquisition, customer retention, efficient operations, and increased revenue. Specializing in project management for corporate retail marketing and non-profit management leading matrixed teams in implementing software and workflow solutions. ✩ SELECTED ACHIEVEMENTS: ➲ Built and managed strong customer relationships. Increasing organizations’ profitability by translating needs into best innovative solutions, proactively ensuring successful system upgrades, migrations and marketing campaigns. Liaise between the clients and teams providing timely and successful delivery of solutions ensuring client satisfaction. ➲ Conducted presentations and trainings via meetings and video to influence, inform, and effectively communicate with clients, C-level executives, and technical teams. ➲ Exhibited understanding of data-driven trends, recommended and negotiated win-win solutions. ➲ Strong technical acumen in a variety of industry leading tools such as SmartSheet, Monday, Teamwork, Slack, MS Office Suite, Google Suite, Dropbox, Basecamp, and various CRM. ➲ Key account wins included TravelSmith Outfitters, Community Action Marin, and Adeline Yoga. Show less
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Founder & CEO ☑ Multi-Channel Marketing ☑ Customer Management ☑ Business Development
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Oct 2008 - Oct 2014
Merchant of impressive, handmade functional and decorative arts, planning and executing marketing campaigns, driving traffic and sales via direct mail, email, and social media platforms. Marketing skills include: • Marketing Strategy, Budget Development, and Forecasting • Lead Generation via Facebook and Google Ads • Site Optimization using Google Analytics and Google WebMaster Tools • Contact List Segmentation, Hygiene and Management • Offer Testing, Analysis & Optimization www.ArtisanTerritory.com Show less
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TravelSmith Outfitters
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Apparel & Fashion
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1 - 100 Employee
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☑ Multi Channel Marketing Planning ☑ Project Management ☑ Analytics
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Mar 2012 - Nov 2012
Provided seasonal planning and analysis of catalog, SEM, SEO and Affiliate marketing programs. Managed monthly financial analytics, forecasting and reporting to internal clients and corporate executives. Integrated multi-channel feeds and built annual marketing budget worksheets. Provided seasonal planning and analysis of catalog, SEM, SEO and Affiliate marketing programs. Managed monthly financial analytics, forecasting and reporting to internal clients and corporate executives. Integrated multi-channel feeds and built annual marketing budget worksheets.
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Smith & Hawken
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Retail
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1 - 100 Employee
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Direct Marketing Manager ☑ Project Management ☑ Cost Savings ☑ Vendor Management
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May 2003 - Mar 2008
➲ Managed $12M budget and logistics vendors Experian, Epsilon Abacus, NextAction, I-Behavior, RR Donnelly Printing, and USPS to produce and mail 18MM catalogs annually, headed cost-reduction initiatives. ➲ Managed $12M budget and logistics vendors Experian, Epsilon Abacus, NextAction, I-Behavior, RR Donnelly Printing, and USPS to produce and mail 18MM catalogs annually, headed cost-reduction initiatives.
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Design Within Reach
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United States
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Furniture
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500 - 600 Employee
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Direct Marketing Manager ☑ Startup Management ☑ RFP Process ☑ Risk Assessment
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Sep 2000 - Aug 2002
➲ Spearheaded start-up catalog circulation, shepherding C-level executives through budget, RFP, proposal, and vendor selection process, ultimately growing to produce and mail 8MM catalogs annually. ➲ Spearheaded start-up catalog circulation, shepherding C-level executives through budget, RFP, proposal, and vendor selection process, ultimately growing to produce and mail 8MM catalogs annually.
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Williams-Sonoma, Inc.
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United States
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Retail
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700 & Above Employee
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Marketing Sales and Circulation Planner ☑ Project Management ☑ C-Level Presentations ☑ Budgets
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Apr 1998 - Sep 2000
➲ Managed multiple concurrent, high-volume catalog mailings with complex testing schemes. Presented to executives, managed stakeholder’s expectations, directed projects to 3% average ROI growth annually. ➲ Managed multiple concurrent, high-volume catalog mailings with complex testing schemes. Presented to executives, managed stakeholder’s expectations, directed projects to 3% average ROI growth annually.
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Education
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University of California, Berkeley
Extension, Certificate in Marketing -
University of California, Berkeley
Extension, Certificate in Business Administration -
University of California, Los Angeles
BA, Psychology
Community
