Lauren Perl

Associate Director of Finance at Mediabrands Content Studio
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Location
New York City Metropolitan Area

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Ching Valdezco

As our Finance lead, Lauren patiently helped our global team with onboarding, learning various processes, and getting timesheets and invoices sorted out. Lauren, thank you for your thoughtful support!

LinkedIn User

Lauren embodies that all too rare combination amongst finance pros; she actually loves the art of number crunching and revealing truth for creative productivity. She also loves people and possesses a high degree of emotional intelligence. In a challenging, digitally-morphing environment, she was a treasure for our unit at Universal Music Group. Devoted, intuitive and just plain smart.

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Experience

    • United States
    • Media Production
    • 200 - 300 Employee
    • Associate Director of Finance
      • Jul 2023 - Present
    • United States
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Director of Finance
      • Jun 2021 - Jun 2022

      At Exec/Comm I was hired to provide expertise as the senior-most financial executive leader for this $13M privately-owned, global communications company. I contributed to the overall firm management by providing financial guidance and counseled on strategic issues with a focus on driving profitability. I oversaw the internal/external accounting function and managed all aspects of budgeting, pricing, cash flow, payroll, planning, forecasting, banking relations, monthly reporting, and analysis. Highlights Include: ⬗ Revamped the compensation structure for P/T Facilitators to improve talent attraction, retention and equity. ⬗ Developed the annual budget based off the sales targets set by each sales manager and then operating expenses requested by each departmental head. ⬗ Implemented a new system to oversee monthly assessments and forecasts of the company’s financial performance against budget, financial, and operational goals. This system created the process of forecasting Q3 and Q4 estimates based on the Q1 and Q2 actual results. Show less

    • United States
    • Religious Institutions
    • 1 - 100 Employee
    • Director of Finance
      • 2008 - 2019

      When I began at The Orchard , it was a private equity backed company. The immediate need was for someone to help structure the business and drive cost-efficient scaling. Backed by sound financial decisions, I collaborated with the senior leadership team to put the company in a profitable and saleable position. Executed plans that moved the company through developmental stages, returned approximately 20X revenue growth, and led to successful acquisition by Sony Music Group. Highlights Include: ⬗ Owned end-to-end FP&A functions alongside absorbing HR and Payroll, wearing many hats as the company evolved and gained recognition as a key contributor throughout the transformation. ⬗ Restructured and streamlined processes related to reporting, analysis and employee expenses to capture 25% cost savings; performed a detailed analysis into the operating budget and championed cost savings and margin improvement opportunities. ⬗ Revamped budgeting, and forecasting processes to sharpen financial insights and data-driven decision-making; includes benchmarking, trend analysis, variance analysis, and communicating findings/recommendations to executive leadership. ⬗ Overhauled the consolidation of global affiliate and consultant payroll chargebacks and implemented an efficient solution in SAP, significantly reducing time requirements and reporting errors. ⬗ Created a P&L by revenue stream and territory to elevate understanding of results, steer priorities, and pivot strategy. ⬗ Developed a modeling tool for employee compensation packages, ensuring proper tracking to industry standards. Show less

    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Director of Customer Finance
      • Apr 2002 - Jan 2006

      At Revlon, I quickly established myself as a trusted Finance Partner to the Sales team in managing a $154M business line. I established financial strategies aligned with over-arching enterprise objectives and led the day-to-day execution of financial management functions, from budgeting to forecasting, reporting, and analysis. Highlights Include: ⬗ Established consistent and repeatable processes, setting metric-based performance goals, delivering thought leadership, and bringing structure to a complex organization. ⬗ Analyzed the financial impacts of promotional strategies and advising Sales leaders on how to best implement promotion strategies with major national retailers, including Kroger, Safeway, and Wegmans. ⬗ Minimized out-of-stock issues and lost revenue opportunities by implementing a new inventory management system (REM), significantly improving business flow while growing margins. Show less

    • United States
    • Musicians
    • 700 & Above Employee
    • Director of Finance
      • Dec 1994 - Jan 2001

      In this role, I owned annual budgeting for Owned & Operated labels and joint ventures within a $120M division, analyzing royalties, copyright rates, and distribution/manufacturing costs as well as generating reporting packages for management review following month-end close. Highlights Include: ⬗ Conducted analysis and presenting insights to guide business decisions, including identifying significant performance variances and influencing action plans to stay on-track with and exceed sales and EBITDA expectations. ⬗ Created overhead schedules and gross sales reports by category, providing critical data insights to minimize discrepancies and prioritize go-forward efforts. ⬗ Lead financial presentations at national sales meetings, building a strong, trusted partnership that resulted in profitable growth and a highly collaborative environment. Show less

Education

  • University of Michigan
    Bachelor of Arts, Economics

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