Experience

Lion Corporation (S) Pte Ltd

• Singapore
• Manufacturing
• 1 - 100 Employee

• Key Account Manager

  • Apr 2023 - Present

• Trade Marketing Manager

  • Feb 2021 - Mar 2023



SkillsFuture SG

• Singapore
• Government Administration
• 200 - 300 Employee

• Manager, Industry Development

  • Jun 2020 - Jan 2021

  • Created at least 900 training opportunities under SGUnited Skills Programme for mid-careerists by offering more than 10 courses in Built Environment cluster in a short span of time through close collaboration with training providers and lead firms • Successfully organized the visit of Minister for Education Mr Lawrence Wong to Singapore Polytechnic to observe an inaugural class under SGUnited Skills Programme, which had gained wide media coverage through meticulous planning and coordination • Created at least 900 training opportunities under SGUnited Skills Programme for mid-careerists by offering more than 10 courses in Built Environment cluster in a short span of time through close collaboration with training providers and lead firms • Successfully organized the visit of Minister for Education Mr Lawrence Wong to Singapore Polytechnic to observe an inaugural class under SGUnited Skills Programme, which had gained wide media coverage through meticulous planning and coordination



NTUC Fairprice Co-operative Ltd

• Category Manager (House-Brand/Private Label)

  • May 2018 - May 2020

  • Overturned sales decline to a sustainable high single-digit growth in 6 months to hit $50mil target with product refresh and effective marketing activities for both online and offline channels• Developed 50 new household and personal care products with strong emphasis on quality, value, product design and packaging• Improved overall category margin by at least 3% through proactive re-negotiation with all suppliers on cost reduction• Product Development• Brand Management• Trade Marketing Show less

• Category Manager (Non-Food)

  • Jan 2015 - Apr 2018

  • Grew sales consistently and achieved 67% market share for the saturated Laundry category through integrative negotiation with suppliers and exclusively attractive promotion mechanics, turning Laundry into destination category• Designed the assortment of the Pet Food and Air Care categories based on in-depth data analysis and collaborative partnership with suppliers, resulting in double-digit sales growth and margin improvement• Involved heavily in automation projects, which streamlined process flow, and programmes like NTUC Good Start Bundle that increased customer lifetime value Show less



SilkAir

• Airlines and Aviation
• 200 - 300 Employee

• Market Planning Analyst

  • Apr 2014 - Dec 2014

  • Rationalized route capacities with minimal disruption to passengers, which increased the Passenger Load Factor (PLF) to above 70% under challenging economic climate• Planned the Northern Summer 2015 flight schedule to provide our passengers with a wider network of destinations and more flight connections

• Passenger Marketing Executive

  • Nov 2012 - Mar 2014

  • Developed new IT marketing systems, through effective management skills, which broadened sales and improved productivity• Conducted tender exercise to appoint creative and media agencies in a fair, transparent and rigorous manner, which ensured that the most compatible partners in brand communication were selected• Set reasonable stretch revenue targets for the entire SQ-MI network of over 100 destinations for the new fiscal year based on macroeconomic factors and network capacity growth, to achieve breakthrough results• Spearheaded the automation of sales incentive payment system to travel agencies by adopting user-friendly approach and rigorous testing, which improved accuracy and productivity Show less



UBS Investment Bank

• Investment Banking
• 1 - 100 Employee

• Summer Intern

  • May 2011 - Jul 2011

  • Monitored and coordinated the settlements of trades closely, which led to a decrease in the number of failed trades • Successfully streamlined and optimized the monitoring process of the post-trade activities, which was an important part of the service catalogue offered to the top tier clients, in an open and professional way • Monitored and coordinated the settlements of trades closely, which led to a decrease in the number of failed trades • Successfully streamlined and optimized the monitoring process of the post-trade activities, which was an important part of the service catalogue offered to the top tier clients, in an open and professional way



Coffee Club Pte Ltd

• Account Assistant

  • Jul 2010 - Aug 2010

  • Recorded and consolidated all journal entries of business transactions with SAP system to generate accurate financial reports • Processed payments to suppliers and landlords punctually and in a professional manner to build smooth and strong working relationships • Recorded and consolidated all journal entries of business transactions with SAP system to generate accurate financial reports • Processed payments to suppliers and landlords punctually and in a professional manner to build smooth and strong working relationships



HSR Property Group

• Personal Assistant cum Telemarketer to Mr. Ben Low, Senior Vice President of HSR

  • May 2009 - Jul 2009

  • Sourced energetically for potential property buyers and sellers through telemarketing with good communication skills, which resulted in an increase of sales by 15% • Created a database, which collected important information from all past sales transactions with Microsoft Excel to enable Mr. Ben Low and his group make positive business decisions in this fast-paced industry • Sourced energetically for potential property buyers and sellers through telemarketing with good communication skills, which resulted in an increase of sales by 15% • Created a database, which collected important information from all past sales transactions with Microsoft Excel to enable Mr. Ben Low and his group make positive business decisions in this fast-paced industry



Singapore Armed Forces

• Defense & Space
• 700 & Above Employee

• Air Operation Specialist

  • Jan 2006 - Jan 2008

  • Completed rigorous trainings to handle the challenging air traffic of the aerodrome under a pressurized environment, with the emphasis on the importance of effective communication • Planned and coordinated the flying operations of my helicopter squadron meticulously, which enabled the squadron to meet its flying quotas and win the “Accident-Free” award for two consecutive years • Completed rigorous trainings to handle the challenging air traffic of the aerodrome under a pressurized environment, with the emphasis on the importance of effective communication • Planned and coordinated the flying operations of my helicopter squadron meticulously, which enabled the squadron to meet its flying quotas and win the “Accident-Free” award for two consecutive years