Experience

TechVerse

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing Executive

  • Jul 2022 - Present

  Performing Paid Ads - Search, Discovery and YouTube. • Optimizing Google Ads Campaigns on Search & YouTube network. • Managing paid social media ads - Facebook, Instagram and Linkedin. • Increased social media followers for a media client by 45% and traffic by 38%, and for fashion brand is 28%. • Working on social media, and competitor analytical report. • Providing recommendations to improve performance and ROI. • Tools Usage- Facebook Ads Manager, Semrush, GA • Working on conversion and remarketing campaigns for Search and YouTube ads. • Working for brands in Media & Entertainment, Fashion, Information and Technology Services. • Collaborating with marketing operations, and business development team to ensure client's feedback is effectively integrated. • Performing other duties when needed. • Upskilling myself to make sure, I don't miss the opportunity of upgrading to newer techniques & technologies which can have a big effect on my work ethics, and strategical part. Show less



NVISH Solutions

• United States
• Information Technology & Services
• 200 - 300 Employee

• Digital Marketing Specialist

  • Nov 2020 - Mar 2022

  Working on SEO optimization of content. • Using web analytics tools to monitor site traffic, traffic demographics, and analyzing user behavior and user journey (Google Analytics, Search Console, and SEMrush). • Performing periodic keyword research. • Monitoring website traffic, and search results, and developing strategies accordingly. • Working on website’s technical SEO analysis and on-page optimization. Achievements: • Helped Hitachi USA (https://hitachi.us/) grow their traffic by 24.1% and reduce bounce rate by 19.3% for the period Nov 2021 to April 2022. • Helped Hitachi Social Innovation (https://social-innovation.hitachi/en-us/) grow their users by 10.2%, sessions grow by 4.8% and reduce bounce rate by 6.2% for the period Dec 2021 to April 2022. • Helped Hitachi Industrial Equipment (https://www.hitachi-iesa.com/) grow their users by 11.3%, and sessions grow by 7.1% for the period Nov 2021 to Apr 2022. Show less



WebSpero Solutions

• India
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Mar 2019 - Mar 2020

  Responsibilities: • In charge of link-building outreach activities. • Reported through Google analytics, webmaster, SEMrush, and ahrefs tools. • Handled chat and replies to client queries • Worked on creating titles, description and all on page activities Responsibilities: • In charge of link-building outreach activities. • Reported through Google analytics, webmaster, SEMrush, and ahrefs tools. • Handled chat and replies to client queries • Worked on creating titles, description and all on page activities