Experience

FabAlley

• India
• Retail Apparel and Fashion
• 1 - 100 Employee

• Head of Design

  • Dec 2016 - Present

  High Street Essentials Pvt. Ltd., Noida • Leading a team of 7 fashion designers, 3 textile designers and managing a sampling workforce of 40 including pattern masters and tailors. • Strategizing and planning the complete range of women's wear, including knits, woven, denim, and winterwear. • Curating stories, mood boards, and selecting seasonal colors to establish the overall direction with the aid of WGSN. • Overseeing the entire sampling process, ensuring the execution of a comprehensive range of samples. • Finalizing the fabric choices for the season, considering options from circular and flat knits to woven fabrics. • Developing a complete set of samples for women's wear, focusing on meticulous styling. • Managing external vendors for outsourced samples, specifically for winterwear. • Designing intricate embroidery patterns and collaborating on their implementation. • Identifying and selecting value-addition techniques, acquiring prints, embroideries, and embellishments. • Finalizing fit samples to ensure optimal garment fitting. • Creating detailed production tech-packs for the women's wear category. • Facilitating the seamless transfer of sample sets and relevant documentation to the production team. • Collaborating with stylists for campaign and catalogue shoots. • Partnering with renowned Bollywood stylist Alia al Rufai for brand collaboration (Alia X Faballey). • Currently engaged in designer collaborations with Rimzim Dadu, Siddhart Tytler, Nikhil Thampi & Varun Behl. • Designed Ethnic Festive Range for Indya Luxe in collaboration with Varun Behl, incorporating intricate detailing, luxurious fabrics, and exquisite embellishments to create a culturally rich and fashion-forward collection. Show less



Creative Lifestyles Pvt Ltd

• India
• Retail
• 1 - 100 Employee

• Fashion Designer

  • May 2016 - Nov 2016

  • Create stories, mood boards, and choose color stories for the season. • Sketch designs and collaborate with pattern masters to bring them to life. • Oversee sample development, ensuring high-quality craftsmanship. • Collaborate with embroidery experts and graphic designers for intricate designs and prints. • Prepare tech packs for the merchandising team. • Source trims and fabrics. • Design fusion ethnic range for the Fusion Beats brand. • Finalize garment fits through fit sessions Show less



Suditi Industries Limited

• India
• Retail
• 1 - 100 Employee

• Fashion Designer

  • Jun 2012 - Apr 2016

  WOMENSWEAR • Led a team of 6 designers and 2 graphic designers • Curate stories, mood boards, and select colors for the season. • Plan the entire range for different categories. • Execute sampling for both men's and women's wear, including knits and woven fabrics. • Finalize fabric types, including circular and flat knits and woven fabrics. • Develop complete sample sets for both men's and women's wear, focusing on styling. • Design embroidery patterns and select value-added elements like prints and embroideries. • Finalize fit samples for production. • Create comprehensive production tech-packs. • Calculate consumption and costing for each style. • Hand over sample sets to the production team with necessary documentation. • Style campaign shoots. MENSWEAR • Design men's denim, including various washes. • Calculate consumption and costing for denim. • Coordinate production fabric orders and oversee production for the entire denim range. • Manage relationships with production vendors and job workers. COLLABORATION • Engaged in a collaborative project for FIFA menswear. • Designed a collection specifically for kids' wear in collaboration with Walmart. BRANDING • Create main labels and tags. • Design branding elements such as metal ID tags, suede labels, hem labels, etc. • Design poly bags for packaging and other materials. Show less