Loulya Halwany
Brand Manager at FabricAID- Claim this Profile
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Bio
Credentials
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Landworks Sardinia Participation
-Jan, 2013- Nov, 2024
Experience
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FabricAID
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Retail
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1 - 100 Employee
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Brand Manager
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Sep 2022 - Present
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Senior Marketing Manager
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Dec 2021 - Present
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Marketing Manager
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Mar 2020 - Dec 2021
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Al Taghziah
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Lebanon
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Food and Beverage Manufacturing
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1 - 100 Employee
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Marketing Communications Manager
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Feb 2017 - Jan 2020
- Conceiving and developing yearly marketing plans.- Leading the Brand’s uplift project, including rebranding both brand and SKUs.- Devising strategies for marketing campaigns. - Organizing and overseeing events, shows, and exhibitions internationally (particularly in Lebanon and Gulf area).- Developing campaigns and integrating different communication solutions, including CRM, Digital, New Media, Shopper Marketing, One to One Communication etc.). - Building knowledge of clients and gaining field experience through market analysis and evaluation of industry publications while promoting the attainment of competitive advantage.
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Marketing Executive
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Feb 2015 - 2017
- Oversaw the yearly marketing plan across the board (ATL/BTL).- Coordinated with Agency for branding projects and developed social media campaigns.- Monitored performance notably on social platforms.- Coordinated and maintained relationships with third parties to ensure collaboration in promotional activities.- Conducted research and analyzed data to identify and define my audience.- Built knowledge of clients through conducting market research.
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American University of Beirut
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Lebanon
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Higher Education
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700 & Above Employee
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Public Relations Manager
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Sep 2014 - Jul 2015
Active cabinet member in the Landscape Architecture Society.Responsible for club's relationship with other clubs in AUB.Connections with sponsors and companies for society activities and events.
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Member at the University Student Faculty Commitee representing FAFS
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Nov 2014 - Jun 2015
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Good Days S.A.L
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Airport Road, Beirut, Lebanon
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Assistant Operations Manager
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May 2012 - Feb 2015
- Monitored social Media pages (answered clients/analyzed reports). - Oversaw in-store activation and activities. - Participated in devising strategies for promotional offers notably for special occasions. - Monitored social Media pages (answered clients/analyzed reports). - Oversaw in-store activation and activities. - Participated in devising strategies for promotional offers notably for special occasions.
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Dar
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Lebanon
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Design Services
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700 & Above Employee
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Intern
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Jul 2014 - Aug 2014
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Laceco
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Lebanon
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Design
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100 - 200 Employee
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Intern
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Jun 2014 - Jul 2014
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Education
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American University of Beirut
BLA, Landscape Architecture -
International college beirut
Lebanese Baccalaureate, Humanities (Ranked 3rd in Beirut) -
Bright I
TV- Presenting, Communication and Media Studies