Louis Schiavone

Marketing Director at X-Laser
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • English Native or bilingual proficiency
  • Spanish Professional working proficiency

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Bio

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Experience

    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Marketing Director
      • Jan 2022 - Present
    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Content Marketing Director
      • Jun 2018 - Dec 2021

      As part of the Content Marketing department, I contribute by writing and editing blogs, social media content, e-newsletters, press releases, and more for a variety of senior living clients across the country. As part of our agency's multifaceted lead generation campaigns, I also write copy for other digital media formats such as landing pages, automated email series, banner ads and more, as our field continually evolves. A small part of my role includes content strategy planning, and monitoring the success of certain campaigns using Google Analytics and other data reporting tools.

    • Marketing Communications
      • Jun 2015 - Jun 2018

      X-Laser USA is the largest U.S.-based entertainment laser projector manufacturer. At X-Laser, I contributed by doing, creating and assisting: - Advertising layout and design using Adobe CC programs on Mac - Graphic design for product logos and marketing materials - Strategic marketing campaigns targeting live design/entertainment professionals - Media kit assembly using Photoshop and InDesign - Email marketing layout and design via MailChimp - Product information copywriting - Editorial proofing (Web site, user manuals) - Video editing using Adobe Premiere CC - Video production using DSLR cameras, wireless microphones, pro lighting - Web site design via WordPress, basic HTML - Media relations and press release distribution (Press releases consistently picked up by three major lighting industry publications (PLSN, LSA, TPI) - Basic sales tasks and customer service - Trade shows and booth setup - Administrative support - Social media marketing and engagement (Facebook, Instagram, Twitter)

    • Communications Intern
      • May 2014 - Aug 2014

      • Produced/edited 5-minute video to showcase award-winning team • Created Fourth of July Herald-Mail ad highlighting Volvo Group Trucks’; seen by 70,000+ • Designed ad featured in WCPS student agendas, seen by thousands of students and parents • Enhanced plant signage with new display designs and messaging channel templates • Created 12-page newsletter showcasing accomplishments of employees’ children/graduates • Produced/edited 5-minute video to showcase award-winning team • Created Fourth of July Herald-Mail ad highlighting Volvo Group Trucks’; seen by 70,000+ • Designed ad featured in WCPS student agendas, seen by thousands of students and parents • Enhanced plant signage with new display designs and messaging channel templates • Created 12-page newsletter showcasing accomplishments of employees’ children/graduates

    • United States
    • Construction
    • 1 - 100 Employee
    • Marketing Intern
      • May 2013 - Aug 2013

      My main project for the summer internship program was to design and execute the sending of Foulger-Pratt Contracting, LLC's first eFlier sent to contacts in the multi-family structure market, as well as other marketing materials such as market segment brochures and project sheets. I also helped with design of the PowerPoint design template for the annual company meeting, and gained a great knowledge of how the construction and real estate development industries function on a daily basis. My main project for the summer internship program was to design and execute the sending of Foulger-Pratt Contracting, LLC's first eFlier sent to contacts in the multi-family structure market, as well as other marketing materials such as market segment brochures and project sheets. I also helped with design of the PowerPoint design template for the annual company meeting, and gained a great knowledge of how the construction and real estate development industries function on a daily basis.

    • Server
      • Mar 2009 - Aug 2012

      Operated cash register, assisted customers with ordering, brought orders to tables, routine restaurant cleaning, effectively communicated with cooks (Spanish) to solve problems, accurately handled money, general customer service Operated cash register, assisted customers with ordering, brought orders to tables, routine restaurant cleaning, effectively communicated with cooks (Spanish) to solve problems, accurately handled money, general customer service

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Fun Zone Staff
      • Mar 2008 - Sep 2009

      Worked game-day operations in the children's amusement and games area at Harry Grove Stadium (carousel, carnival games, moon bounces/inflatables) Worked game-day operations in the children's amusement and games area at Harry Grove Stadium (carousel, carnival games, moon bounces/inflatables)

Education

  • University of Maryland College Park
    Bachelor’s Degree, Communication and Media Studies
    2012 - 2015
  • Frederick Community College
    General Studies
    2011 - 2011
  • Urbana High School
    9-12
    2007 - 2011

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