Experience

Zaizi

• United Kingdom
• Software Development
• 100 - 200 Employee

• Senior Content Designer

  • Feb 2022 - Present

  Content design, research and consultancy for a variety of public sector clients including DLUHC, NHS, NCSC and DCMS.

• Content Designer

  • Jan 2021 - Feb 2022



Self employed

• Real Estate
• 1 - 100 Employee

• Writer and editor

  • Sep 2005 - Present

  Pitching and writing original copy for a broad range of publications, websites, and commercial organisations. Current clients: Pitchfork, Bandcamp, Uncut, The Wire. Copywriter for private, commercial and charitable organisations including Red Bull, Google, Amazon, Southbank Centre, Arts Council England, The Guardian, the National Trust, Napster, Jazz Cafe, MSN and Breakthrough Breast Cancer. I have edited successful and profitable festival programmes. Recent biogs and deck writing for Tinariwen, Emma-Jean Thackray, BALTIC, NYX Electronic Choir and more. Show less



General Assembly

• United States
• Animation and Post-production
• 1 - 100 Employee

• UX Design Immersive

  • Aug 2020 - Nov 2020

  Twelve-week UX Design Immersive bootcamp, covering the whole UX lifecycle on Agile-style design sprints. Highlights included: • Three-person group client project redesigning Teachermate, a platform for Early Years practitioners, looking at onboarding flow and site design to reduce customer churn. Engaged across the project, but led on user interviews, usability testing, content audit and UX writing. Highly positive client feedback, with redesign due to be implemented in upcoming sprints. • Two-week group concept project focused on Deezer, building a social network around the site’s podcast offering. Engaged across project, with focus on user research, prototyping, typography and style guide, onboarding and UI. • Two-week solo project redesigning and rebranding Music Therapy Charity’s website. Focus on site design and hierarchy, competitive analysis, tone of voice, typography and style guides, prototyping and iteration from low to hi-fidelity. • See more projects at medium.com/@louispattisonux Show less



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Culture Editor

  • Jan 2018 - Sep 2020

  • Shaping editorial strategy and writing copy across multiple Red Bull platforms, including owned channels (RedBull.com) and social platforms (Twitter, Instagram, YouTube, Spotify, Facebook).• UX writing (microcopy, buttons, user flow, etc) on custom pages, sign-up forms and interfaces• Editorial lead on projects including Red Bull Music Festival London, Notting Hill Carnival, Culture Clash, BC One and Dance Your Style• Collaborating closely with stakeholders across multiple internal departments (artist team, communications, partnerships, legal, field marketing and on premise) as well as external partners and suppliers. • Engaged in annual business planning, devising strategy based upon data and business priorities – including focus on female and Gen-Z audiences.• Curation to ensure new and timely UK and global content surfaced on UK landing pages and Red Bull TV portal to meet diverse range of audiences.• Working with in-house UK digital architect to deliver customised RedBull.com webpages. 2019 page for Red Bull Music Festival London highlighted as global best practice for clear design scheme and positive user experience.• Curating Spotify playlists (Grime + UK Rap, New Jazz Styles) and commissioning UK Choice Mixes, promoting through RedBull.com and social channels.• Driving SEO traffic, delivering 100% growth in search traffic on RedBull.com UK music content YOY.• Using Google Analytics to track and analyse performance, informing commissioning and site design. Flagship 2018 UK brand project Keys To Your City lowered bounce rate by 18% site average and increased pages per session by 19%.• Scheduling across social media and tracking clickthrough to ensure targeted spend drives maximum efficiency.• Devised moving image formats optimised for social media, rolled out globally. Swift 16s and 60 Second Solos delivered 5 million+ views in 2019. Show less

• Music Editor

  • Feb 2015 - Dec 2017



Wondering Sound

• United States
• Musicians

• Acting International Editor

  • Aug 2014 - Jan 2015

  Cover at the New York-based website www.wonderingsound.com, an editorial site connected to download sales site eMusic. • Conceiving, commissioning and editing original music and feature ideas. • Working with a team of 20+ freelance writers from the UK and Europe. • Use of Google Analytics to collect site usage data and follow popular articles. • Colluding with publicists to arrange song, album and video premieres. • Writing promotional tweets for the site's Twitter. • Day to day administration, including managing a monthly budget. • Regular communication with US team via email, Skype and Slack. Show less



Plan B magazine

• Editor; previously Reviews Editor

  • Jul 2006 - Apr 2009

  • Conceiving and commissioning new and original music feature ideas • Managing a team of editorial and advertising staff, a designer, an events manager, and a team of 50+ freelance writers, photographers and illustrators • Writing and editing copy for all sections of the magazine, www.planbmag.com and weekly email newsletters, reaching over 20,000 subscribers • Flatplanning issues and colluding with designer and publishing staff to determine production schedule • Extensive subbing and proofing, including marking up print-outs, editing direct to InDesign, and final responsibility for signing off soft proofs from printer • Day-to-day administration including managing a monthly budget for freelance contributors • Close involvement in the re-launch and design of www.planbmag.com. Developing website strategy for the site, improving SEO and increasing visitor traffic • Redeveloping house style guidelines to ensure consistency of spelling, grammar and punctuation and maintaining a strong brand voice • Project managing and commissioning for contract publishing including programmes for End Of The Road and Truck festivals • Managing social media accounts and moderating the magazine’s busy forum Show less



BBC

• Italy
• Technology, Information and Internet
• 1 - 100 Employee

• Broadcast assistant/producer

  • Jan 2002 - Aug 2006

  Working at Radio 1/Radio Wales. The role included: • Project managing audio documentaries and packages from conception to completion, including pitching, interviewing, editing, clearance and compliance. • Writing news content and show notes for online. • Sourcing photos and editing for the web in Photoshop. Working at Radio 1/Radio Wales. The role included: • Project managing audio documentaries and packages from conception to completion, including pitching, interviewing, editing, clearance and compliance. • Writing news content and show notes for online. • Sourcing photos and editing for the web in Photoshop.