Louise Ramplin
Marketing Manager at SPARK- Claim this Profile
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Topline Score
Bio
Ruth Leonard
If your business or brand could do with a go-getting, super professional brand champion that you can trust to just get things done then look no further than Louise. We worked together for several years during my time at Topps, and during that time Louise was responsible for the P and L of many top tier entertainment licences we signed, key events and product content - across international markets. A wonderful networker, inspiring writer and creative force, Louise is an absolute pleasure to be around - always coming up with solutions which exceed expectations whilst keeping an important eye on the numbers (both turnover and margin). Louise is great at spotting the next trend and has a relevant affinity with the entertainment, toys, games and licensing industries across all categories, I would not hesitate to recommend Louise for any senior brand or marketing role which requires credible results and impact.
Ruth Leonard
If your business or brand could do with a go-getting, super professional brand champion that you can trust to just get things done then look no further than Louise. We worked together for several years during my time at Topps, and during that time Louise was responsible for the P and L of many top tier entertainment licences we signed, key events and product content - across international markets. A wonderful networker, inspiring writer and creative force, Louise is an absolute pleasure to be around - always coming up with solutions which exceed expectations whilst keeping an important eye on the numbers (both turnover and margin). Louise is great at spotting the next trend and has a relevant affinity with the entertainment, toys, games and licensing industries across all categories, I would not hesitate to recommend Louise for any senior brand or marketing role which requires credible results and impact.
Ruth Leonard
If your business or brand could do with a go-getting, super professional brand champion that you can trust to just get things done then look no further than Louise. We worked together for several years during my time at Topps, and during that time Louise was responsible for the P and L of many top tier entertainment licences we signed, key events and product content - across international markets. A wonderful networker, inspiring writer and creative force, Louise is an absolute pleasure to be around - always coming up with solutions which exceed expectations whilst keeping an important eye on the numbers (both turnover and margin). Louise is great at spotting the next trend and has a relevant affinity with the entertainment, toys, games and licensing industries across all categories, I would not hesitate to recommend Louise for any senior brand or marketing role which requires credible results and impact.
Ruth Leonard
If your business or brand could do with a go-getting, super professional brand champion that you can trust to just get things done then look no further than Louise. We worked together for several years during my time at Topps, and during that time Louise was responsible for the P and L of many top tier entertainment licences we signed, key events and product content - across international markets. A wonderful networker, inspiring writer and creative force, Louise is an absolute pleasure to be around - always coming up with solutions which exceed expectations whilst keeping an important eye on the numbers (both turnover and margin). Louise is great at spotting the next trend and has a relevant affinity with the entertainment, toys, games and licensing industries across all categories, I would not hesitate to recommend Louise for any senior brand or marketing role which requires credible results and impact.
Credentials
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Writing Emails People Want to Read
LinkedInJun, 2022- Oct, 2024 -
Google Digital Skills - Fundamental of Digital Marketing
Google Digital GarageOct, 2020- Oct, 2024 -
Certificate in Professional Marketing - CIM
CIM | The Chartered Institute of Marketing
Experience
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SPARK
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Education Administration Programs
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Marketing Manager
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May 2022 - Present
Creating impactful promotions, partnerships and incentives based on unique audience insights. Spark create jaw-dropping campaigns that ignite exciting, enduring and profitable connections for our clients. Creating impactful promotions, partnerships and incentives based on unique audience insights. Spark create jaw-dropping campaigns that ignite exciting, enduring and profitable connections for our clients.
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Account Manager
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Jan 2021 - May 2022
GMA is a specialist marketing company based in the UK and Tbilisi, the capital city of Georgia. We provide customised marketing services to the business to business (B2B) and business to consumer (B2C) environments, for businesses throughout the UK, Eastern and Western Europe and the United States. GMA is a specialist marketing company based in the UK and Tbilisi, the capital city of Georgia. We provide customised marketing services to the business to business (B2B) and business to consumer (B2C) environments, for businesses throughout the UK, Eastern and Western Europe and the United States.
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Topps Europe
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Book and Periodical Publishing
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1 - 100 Employee
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Senior Marketing Manager
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Jan 2008 - Nov 2020
In this role, I leverage my expertise in licensing to create business plans advancing support for new license acquisition across EMEA. I sustain productive relationships with senior management at BBC, Disney, Nickelodeon and WWE. I also manage the UK marketing budget and report regional sales and marketing data to senior management. My role includes forecast calculations and product profit and loss analysis in partnership with the finance department. Collaborating with international marketing teams, I aligned regional campaigns. As the marketing lead, I approve UK marketing plans for launches and execute promotions and campaigns with UK retailers. Additionally, I oversee external media and content agencies as well as trade and consumer events.Key contributions:• Delivered first Topps 3D figurine collectable product.• Spearheaded in-pack promotion of Topps Star Wars and Marvel trading cards with Kerry Foods Cheesestrings.• Coordinated marketing campaigns internationally through collaboration with marketing teams in Latin America, India, and Europe. Show less
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Ecommerce Marketing Manager
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Jan 2004 - Jan 2008
I devised the market strategy and campaigns for WWE and Nickelodeon's European e-commerce stores incorporating digital marketing with PPC, SEO, and email marketing. As part of this role, I managed the marketing budget allocating resources for online and print campaigns. I coordinated the product design, selection, and distribution for mail order catalogue. Key to the catalogue success was conducting catalogue performance and customer segmentation analysis. I directed Mail Order business KPIs with reports to senior management. Additionally, I supervised buying and customer service teams including performance management and skills development.Key contributions:• Launched multi-territory e-commerce site for Nickelodeon with reach in UK and Scandinavia.• Led revamp of Topps website along with integration of Magento platform Show less
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Marketing Executive
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Jan 2001 - Jan 2004
Part of this role was building media relationships for promotion of Merlin Stickers brand as well as initiating football club partnerships for product sampling. I drove album sampling campaigns with national newspaper titles, incorporating liaising with retailers, copywriting and proofing of marketing communications. Additionaly, I directed third party promotions to generate sales, addressed sales queries, and supported the Marketing Manager with ad hoc tasks.Key contributions:• Coordinated annual Topps Swap Shop Tour reaching over 20K visitors annually.• Collaborated with Burtons Biscuits and Quaker to include Topps cards in selected product packaging Show less
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Education
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CIM | The Chartered Institute of Marketing
Marketing -
Milton Keynes College
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St Thomas More School, Bedford
Community
