Louise Ellwood (Gordon)
Co - Founder at a Friendly Bunch- Claim this Profile
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Topline Score
Bio
Lucinda Greasley
Louise is brilliant to work alongside. She’s focussed on identifying the problem, and will then look to find creative solutions that are imaginative and will make you stop & take notice. She gets the creative process and has a wonderful attitude to making stuff work - she wants to produce the great work, in a smart way.
Sam Faulkner
It is a pleasure working with Louise, and doing so makes our campaigns reliably and consistently more effective. We have worked together on projects for almost 3 years, and I know that any insights and trends that I surface from the data will get actioned quickly and reliably, meaning that our postts perform well and the audience reacts better over time. Even with performance getting better year on year, working with Louise at the creative reins means that I know we will continue to improve how we talk to our audiences!
Lucinda Greasley
Louise is brilliant to work alongside. She’s focussed on identifying the problem, and will then look to find creative solutions that are imaginative and will make you stop & take notice. She gets the creative process and has a wonderful attitude to making stuff work - she wants to produce the great work, in a smart way.
Sam Faulkner
It is a pleasure working with Louise, and doing so makes our campaigns reliably and consistently more effective. We have worked together on projects for almost 3 years, and I know that any insights and trends that I surface from the data will get actioned quickly and reliably, meaning that our postts perform well and the audience reacts better over time. Even with performance getting better year on year, working with Louise at the creative reins means that I know we will continue to improve how we talk to our audiences!
Lucinda Greasley
Louise is brilliant to work alongside. She’s focussed on identifying the problem, and will then look to find creative solutions that are imaginative and will make you stop & take notice. She gets the creative process and has a wonderful attitude to making stuff work - she wants to produce the great work, in a smart way.
Sam Faulkner
It is a pleasure working with Louise, and doing so makes our campaigns reliably and consistently more effective. We have worked together on projects for almost 3 years, and I know that any insights and trends that I surface from the data will get actioned quickly and reliably, meaning that our postts perform well and the audience reacts better over time. Even with performance getting better year on year, working with Louise at the creative reins means that I know we will continue to improve how we talk to our audiences!
Lucinda Greasley
Louise is brilliant to work alongside. She’s focussed on identifying the problem, and will then look to find creative solutions that are imaginative and will make you stop & take notice. She gets the creative process and has a wonderful attitude to making stuff work - she wants to produce the great work, in a smart way.
Sam Faulkner
It is a pleasure working with Louise, and doing so makes our campaigns reliably and consistently more effective. We have worked together on projects for almost 3 years, and I know that any insights and trends that I surface from the data will get actioned quickly and reliably, meaning that our postts perform well and the audience reacts better over time. Even with performance getting better year on year, working with Louise at the creative reins means that I know we will continue to improve how we talk to our audiences!
Experience
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a Friendly Bunch
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United Kingdom
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Marketing Services
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1 - 100 Employee
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Co - Founder
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Mar 2023 - Present
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Louise Gordon Media LTD
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London, United Kingdom
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Content Consultant
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Apr 2019 - Present
Senior content consultant that works with brands on content strategy and social creative strategy. Advises and supports CEOs, business owners, founders, marketing directors on how to communicate effectively through content. Advises on strategies, creative, processes and teams to implement a seamless content process. In this space, I love to help businesses focussing on wellness, women's health and mental health. Senior content consultant that works with brands on content strategy and social creative strategy. Advises and supports CEOs, business owners, founders, marketing directors on how to communicate effectively through content. Advises on strategies, creative, processes and teams to implement a seamless content process. In this space, I love to help businesses focussing on wellness, women's health and mental health.
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Naytal
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United Kingdom
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Wellness and Fitness Services
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1 - 100 Employee
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Head of Content Marketing
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Jul 2022 - Sep 2022
Helping to drive awareness and build communities through expert-led content. Shaping platforms for Women to support and empower them on their journeys through ante and postnatal healthcare. Helping to drive awareness and build communities through expert-led content. Shaping platforms for Women to support and empower them on their journeys through ante and postnatal healthcare.
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Tiny Lagoon Studios
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Head of Creative Content
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Mar 2022 - May 2022
Heading up creative content for a specialised newsroom focussed project. Heading up creative content for a specialised newsroom focussed project.
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Sky
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United Kingdom
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Broadcast Media Production and Distribution
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700 & Above Employee
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Editor-In-Chief
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Oct 2021 - Mar 2022
Consulting the heads of department on team setups, implementing new ways of working to achieve faster and more reactive content, and creatively supporting output. Consulting the heads of department on team setups, implementing new ways of working to achieve faster and more reactive content, and creatively supporting output.
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Sky
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United Kingdom
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Broadcast Media Production and Distribution
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700 & Above Employee
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Senior Social Creative
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Nov 2019 - Jun 2020
Advising the social team (alongside SCA) on templates to use to create organic engaging posts alongside paid activity. Devising look and feel guidelines. Advising the social team (alongside SCA) on templates to use to create organic engaging posts alongside paid activity. Devising look and feel guidelines.
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ASOS.com
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United Kingdom
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Retail Apparel and Fashion
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700 & Above Employee
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Creative Multimedia Manager - Social Team
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Jul 2015 - Feb 2019
I managed the creation of reactive daily multimedia content created by the social team for our global audiences. I managed multimedia creatives that created highly engaging, optimised content that was super reactive and authentic to ASOS and delivered what our customers wanted to see. I worked with the data exec to inform decisions for social channels, led on rights management, educated teams on platform best practices and helped to build a digital asset platform.
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Senior Picture Editor
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Oct 2013 - Jul 2015
Led a busy multimedia picture desk, creating content for social platforms and the daily news feed on ASOS.com. Sourcing viral content, working with video and producing content that resonated with the 20 something audience. Covering news and social trends.
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Trinity Mirror plc
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canary wharf
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Picture Editor - Online (Entertainment)
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May 2011 - Oct 2013
Lead the entertainment visual content of Mirror Online, managed a large team of picture researchers to cover breaking news content across a 24/7 offering. Experience in overnight live coverage of major events. Working closely with multiple departments to help push Mirror Online to the forefront of digital news publishing and content creation. Lead the entertainment visual content of Mirror Online, managed a large team of picture researchers to cover breaking news content across a 24/7 offering. Experience in overnight live coverage of major events. Working closely with multiple departments to help push Mirror Online to the forefront of digital news publishing and content creation.
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Bauer
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Book and Periodical Publishing
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300 - 400 Employee
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Senior Picture Researcher at Heat Magazine
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2008 - 2011
Picture researched news imagery to illustrate and come up with features and commissioned images for stand alone stories. Worked on a demanding picture desk across the mag and online. Had to be savvy with market exclusives, be able to work on photoshoots with talent and produce a consistent stream of new ideas that helped make Heat stand out as a market leader. Picture researched news imagery to illustrate and come up with features and commissioned images for stand alone stories. Worked on a demanding picture desk across the mag and online. Had to be savvy with market exclusives, be able to work on photoshoots with talent and produce a consistent stream of new ideas that helped make Heat stand out as a market leader.
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Channel4
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Junior Picture Publicist and Assistant
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2005 - 2008
Team assistant and main point of call for external international clients. Role varies from co-leading the Big Brother picture publicity campaign to assisting on photoshoots. Creating assets to publicise Channel 4 programming. Team assistant and main point of call for external international clients. Role varies from co-leading the Big Brother picture publicity campaign to assisting on photoshoots. Creating assets to publicise Channel 4 programming.
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