Louise Bone
Account Director at AD Communications- Claim this Profile
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Bio
Experience
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AD Communications
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Account Director
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Feb 2019 - Present
I am currently the strategic lead responsible for the Canon Europe account team for its Digital Print & Solutions business.I work directly with the business units to identify sales challenges and build effective integrated communications strategies. My role supports the development of marketing, PR, business development and sales enablement collateral.
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Account Manager
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Aug 2017 - Jan 2019
In this role, I oversaw the day-to-day management of both PR and marketing campaigns for Canon Europe's Industrial & Print Solutions business. This involved helping to shape and produce content for a wide variety of comms materials, from press releases and bylines, to customer brochures, insight-led reports and sales enablement tools.
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Brands2Life
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United Kingdom
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Public Relations and Communications Services
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100 - 200 Employee
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Account Manager, Applied Innovation (previously Business Communications)
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Apr 2016 - Jul 2017
I was involved in the planning and execution of integrated PR campaigns. Alongside PR, I was also involved in internal comms activity for clients as well as social media and influencer outreach.I worked across both B2B and B2C technology clients including Dell EMC, Nikon and VMware. Other clients included Cisco, Cisco Networking Academy, IG, Point2Protect, Google, TIBCO Jaspersoft, PayByPhone, PayPoint Mobile & Online, Vend, Ebico and Neyber.I was also part of the Global team, helping to coordinate projects with partner agencies, and was a member of the Junior Board in 2016.
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Senior Account Executive, Business Communications
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Feb 2015 - Mar 2016
I was involved in the writing and production of press releases, thought leadership articles as well as features and comments. I assisted pitching to national and IT trade publications. On a daily basis, I helped to track industry news, proactively pitch to journalists and report on the effectiveness of PR campaigns.
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PR Account Executive, Business Communications
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May 2014 - Jan 2015
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ITPR
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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PR & Marketing Executive, B2B Technology
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Apr 2013 - Apr 2014
In my role at ITPR, l supported the Marketing and PR teams in the successful execution of marketing campaigns on behalf of clients using a combination of traditional, digital and social media marketing, in addition to PR. I was involved in the writing and production of press releases, blogs, feature comments, outbound and inbound marketing collateral, as well as tracking industry news for reactive communications. I also analysed the impact of marketing and PR campaigns alongside monitoring and measuring marketing/ social media activity against KPIs. Whilst at ITPR, I worked with a range of technology clients including Bottomline Technologies, Bentley Systems, DaXtra, Invu, PrecisionPoint, Whisbi and Workbooks.
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House of Fraser
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United Kingdom
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Retail
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700 & Above Employee
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Part-time Sales Associate
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Sep 2012 - Mar 2013
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Radiator PR
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London, United Kingdom
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Assistant Account Executive / Office Manager
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May 2012 - Sep 2012
I was involved in the planning and execution of the launch of energy drink brand Relentless's new Apple & Kiwi flavour. I was involved in the planning and execution of the launch of energy drink brand Relentless's new Apple & Kiwi flavour.
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Revolution Bars Group PLC
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United Kingdom
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Hospitality
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700 & Above Employee
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Events, Sales & Marketing Manager
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Jun 2011 - May 2012
As part of my placement year during university, I worked full-time at Revolution bar, restaurant and party venue in Tower Bridge and Richmond. My role involved the planning, management and delivery of events - from small party bookings to large corporate Christmas parties. One of the key responsibilities of the role was operations management, ensuring the delivery of resource, stock and supplier entertainment. As part of my placement year during university, I worked full-time at Revolution bar, restaurant and party venue in Tower Bridge and Richmond. My role involved the planning, management and delivery of events - from small party bookings to large corporate Christmas parties. One of the key responsibilities of the role was operations management, ensuring the delivery of resource, stock and supplier entertainment.
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Harrods
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United Kingdom
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Retail
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700 & Above Employee
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Part-time Sales Associate
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Jun 2009 - Aug 2009
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Karen Millen
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Retail
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200 - 300 Employee
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Part-time Sales Associate
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Oct 2007 - Sep 2008
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Education
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Bournemouth University
BA Hons Events Management, 2.1 -
Kingston College
4 x A Levels -
London College of Fashion
Introduction to the Fashion Industry -
College Du Leman, Switzerland
9 x GCSE's -
Frankfurt International School