Experience

AKA North

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head of North

  • Jun 2021 - Present

  Developing media strategies and campaigns for advertisers in the arts and entertainment sector, including theatres, museums, art galleries and visitor attractions across the UK. Creative solutions and media planning expertise through many years of experience in communications - clients, creative and media agencies plus publishers and media owners. Leadership of a dynamic and agile team, all focused on connecting audiences with brands. Developing media strategies and campaigns for advertisers in the arts and entertainment sector, including theatres, museums, art galleries and visitor attractions across the UK. Creative solutions and media planning expertise through many years of experience in communications - clients, creative and media agencies plus publishers and media owners. Leadership of a dynamic and agile team, all focused on connecting audiences with brands.



AKA UK

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Strategy Director

  • Mar 2016 - Present

  Developing media strategies and campaigns for advertisers in the arts and entertainment sector, including theatres and museums across the UK. Developing media strategies and campaigns for advertisers in the arts and entertainment sector, including theatres and museums across the UK.



News UK

• United Kingdom
• Online Audio and Video Media
• 700 & Above Employee

• Strategic Business Development Manager

  • Aug 2015 - Mar 2016

  Working alongside the Regional Sales Director to develop and implement both the regional Commercial strategy, and local regional strategic plans including leading the regional insight team. Supporting the regional sales teams to promote our market leading news brands, establish partnerships and grow advertising revenue. Working alongside the Regional Sales Director to develop and implement both the regional Commercial strategy, and local regional strategic plans including leading the regional insight team. Supporting the regional sales teams to promote our market leading news brands, establish partnerships and grow advertising revenue.



Iceland Foods

• United Kingdom
• Retail
• 700 & Above Employee

• Broadcast Advertising Manager (Mat Cover)

  • Sep 2014 - Mar 2015

  Working within a dynamic marketing team, my role is focused on planning and delivering broadcast advertising activity including television, radio, press and door-to-door leaflet distribution campaigns. Working within a dynamic marketing team, my role is focused on planning and delivering broadcast advertising activity including television, radio, press and door-to-door leaflet distribution campaigns.



Corporate Culture Group

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Senior Project Manager

  • Jan 2009 - Sep 2014

  Managing and delivering projects including providing market context and consumer insight for both public and private sector clients; working in partnership with marketers as they engage with all different population groups and types to improve theire lives through behaviour change initiatives. Managing and delivering projects including providing market context and consumer insight for both public and private sector clients; working in partnership with marketers as they engage with all different population groups and types to improve theire lives through behaviour change initiatives.



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Head of Research & Insight

  • Jul 2005 - Oct 2008

  Working as joint head of the largest media research team outside London supporting clients to understand their target audiences through segmentation, profiling, qualitative and quantitative research and customer data analysis. In addition providing media planners with access to industry research tools, including training. Working as joint head of the largest media research team outside London supporting clients to understand their target audiences through segmentation, profiling, qualitative and quantitative research and customer data analysis. In addition providing media planners with access to industry research tools, including training.



Time Inc. UK

• United Kingdom
• Book and Periodical Publishing
• 400 - 500 Employee

• Regional Sales Manager (Mat Cover)

  • 2005 - 2005

  Managing a senior sales team to provide marketing expertise to advertising agencies and clients and to promote advertising in national lifestyle titles such as Marie Claire, In Style, Ideal Home and Prima. Managing a senior sales team to provide marketing expertise to advertising agencies and clients and to promote advertising in national lifestyle titles such as Marie Claire, In Style, Ideal Home and Prima.



Bauer Media Group – Australia

• Australia
• Book and Periodical Publishing
• 700 & Above Employee

• Marketing Executive

  • 2004 - 2005

  Providing research and marketing support to the sales teams working across an array of lifestyle magazines. Providing research and marketing support to the sales teams working across an array of lifestyle magazines.



PHD

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Group Head (Mat Cover)

  • 2003 - 2004

  Provided support to the senior team working on media strategy and communication planning across a number of high profile national clients, including Homebase and Cow & Gate. Provided support to the senior team working on media strategy and communication planning across a number of high profile national clients, including Homebase and Cow & Gate.



MEC

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Group Account Director

  • 1997 - 2003

  Strategic media planning for national brands such as Cussons, Butlins, Haven and Center Parcs, Cannon Cameras, Schwarzkopf and SMA Nutrition. Managing the media buying and evaluation processes. Strategic media planning for national brands such as Cussons, Butlins, Haven and Center Parcs, Cannon Cameras, Schwarzkopf and SMA Nutrition. Managing the media buying and evaluation processes.



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Media Group Head

  • 1994 - 1997



Carat

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Media Planner/Buyer

  • 1991 - 1994



BDH\TBWA

• Advertising Services
• 1 - 100 Employee

• Media Executive

  • 1989 - 1991