Head of Members & Communication

• Oct 2020 - Present

As Head of Members & Communication I have the overall responsibility for the team working with membership, events and communication including staff management, budgeting, quality assurance and strategic planning. Through our member services, events, news service, public affairs, social media activities and much more, my team aims at strengthening the attractivity of the Chamber as a member organization for more than 600 companies, professionalize the communication effort and position the Chamber as the biggest and most important German-Danish bilateral organization. In addition, as I continue the work as Marketing & Communications Manager, strategic communication is becoming a more central part of the Chamber. Digitalization, strategic development and implementation and quality are some of my primary drivers. Show less

Marketing & Communications Manager

• Apr 2018 - Present

As Marketing and Communications Manager at the German-Danish Chamber of Commerce, my work includes the development of an overall marketing and communication strategy, the daily execution of marketing and communication tasks, corporate identity and branding guidelines, content production for newsletters, SOME-management, PR and much more. Together with the rest of the team we work for and with around 600 member companies in order to promote trade between Germany and Denmark.

Marketing Consultant

• Mar 2016 - Apr 2018

• Corporate marketing & branding• Project management and budget responsibility• Planning, development and implementation of marketing and communication campaigns• Online and digital campaigns (LinkedIn, Social media, webinars, SEO, AdWords)• Top Management support• Copywriting for invitations, newsletter and marketing material• Visual identity, design and creative concepts• Advertising in and cooperation with the Press• Setup and production of marketing material • Printed and online advertising including press handling• Configuration and editing of homepage• Planning and execution of conferences, fairs and seminars• Planning and execution of large scale internal management events• Cooperation with internal and external AD's, graphic designers and printing offices• CMS project (remake of homepage): My role included focus on user-friendliness, graphical design, layout and prioritization of content• Development, content creation and graphical layout of Code of Conduct and CSR-policies• Project management, layout and production of the corporate annual report, ensuring consistency across divisions• Strategic branding and communication• Cooperation with internal and external AD's, graphic designers and printing offices Show less

Junior Marketing Project Manager

• Oct 2015 - Mar 2016

• Marketing Project Manager for Citizen Solutions (digital solutions for the public sector)• Marketing campaigns• Marketing material • Planning and execution of conferences, fairs and business meetings• Online marketing: Webinar, updating of homepage• Cooperation with internal and external AD's

Scientific Assistant, CBS Maritime

• Jun 2014 - Apr 2015

As scientific assistant at CBS Maritime I was responsible for a shipping project seeking to map fundamental changes in financing, ownership and strategy as a result of the financial crisis, particularly with focus on the product tanker segment. Thus the project was seeking to uncover the interaction between forms of ownership and financing on the one side and the strategy of the company on the other side. My main responsibilities included an analysis of historical annual reports, interviews with key persons in several Danish shipping companies and data collection and coding, qualitative as well as qualitative. Show less

Consultant

• Aug 2013 - May 2014

• Strategy, analysis and business development• Market analysis and data collection• Planning and implementation of communication and branding campaigns• Development of new communication platforms (a.o. social media)• Competitor and stakeholder analysis• Acquisition and sales strategy• Marketing and sales material• Event marketing and management• Planning and execution of network events and workshops• Strategy and business development within relationship building• Editor of an electronic newsletter and homepage• Implementation and operation of a new CRM system• Development of new communication platforms, including social media• Project management• Professional network events• Political administrative work and support of both local associations and the board of directors• Political representation of interests• Accounting Show less

Student in customer relations and communication

• Aug 2012 - Aug 2013

CRMMarket analysisBusiness developmentStrategy development and implementationNetwork eventsAdministration

Intern at the Danish Embassy Berlin, Trade Department - Energy and Environment

• Aug 2011 - Jul 2012

• Trade and export counselling • Market analysis • Competitor analysis • Reports on country specific political and market issues within the energy and environment sector • Organizing joint stands at energy fairs in Germany and other events • Planning and execution of network events, seminars and workshops • Executive powerpoint presentations • Trade and export counselling • Market analysis • Competitor analysis • Reports on country specific political and market issues within the energy and environment sector • Organizing joint stands at energy fairs in Germany and other events • Planning and execution of network events, seminars and workshops • Executive powerpoint presentations

Market- and businessanalyst

• Oct 2010 - Jul 2011

Customer Business case Market analysis Competitor analysis Stakeholder analysis Market research Power point presentations Customer Business case Market analysis Competitor analysis Stakeholder analysis Market research Power point presentations

Research assistant at FairSpeak

• Sep 2010 - Jul 2011

Collection and coding of data for different research project about consumer behavior in the food industry Collection and coding of data for different research project about consumer behavior in the food industry

Teaching Assistant (Global marketing)

• Feb 2010 - Aug 2010

Teaching 1st year students in global marketing

Studentassistant

• Feb 2008 - Aug 2010

Responsible for the administration of online job databaseAdvising Danish and International studentsInterviews of students and companies for the purpose of writing articles and case storiesInvitation and coordination of companies for carrier fairs

Teaching assistant (Business Economics)

• Feb 2008 - Jun 2008

Teaching 1st year students in Business Economics

Weekend assistant

• Nov 2002 - Jul 2007

Pædagogmedhjælper

• Aug 2006 - Mar 2007