Louise O'Riordan
Product Marketing Manager at One4all Group- Claim this Profile
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Bio
Sam Wheway
I worked with Louise at One4all for five years. Her drive and enthusiasm for the role were evident from day one, and she quickly became a crucial member of the team. Louise is creative, diligent and hard-working, delivering excellent comms work that resonates with the target audience. She is particularly adept at partner management, a vital skill for ensuring a smooth and successful rollout of marketing and PR campaigns. As a colleague, Louise is supportive and buoyant, always rallying the team and driving us forward. Her energy helped us achieve superlative results on many projects. It was my pleasure working with Louise and I would gladly recommend her.
Jock Jordan FSI, M Inst D.
Louise has a great understanding of both the consumer and B2B sectors and always considers the big picture in order to get to the end game. She is tenacious in ensuring that win win scenarios are achieved and she builds strong relationships with ease. Louise also has a great eye for detail and excels in managing the delivery of deadlines. I have had the pleasure to work with Louise over the past year, and I have always found her to be the consummate marketing professional with a great can do attitude that creates business opportunities. Louise loves what she does and it shows in the results she has achieved for the One4all business.
Sam Wheway
I worked with Louise at One4all for five years. Her drive and enthusiasm for the role were evident from day one, and she quickly became a crucial member of the team. Louise is creative, diligent and hard-working, delivering excellent comms work that resonates with the target audience. She is particularly adept at partner management, a vital skill for ensuring a smooth and successful rollout of marketing and PR campaigns. As a colleague, Louise is supportive and buoyant, always rallying the team and driving us forward. Her energy helped us achieve superlative results on many projects. It was my pleasure working with Louise and I would gladly recommend her.
Jock Jordan FSI, M Inst D.
Louise has a great understanding of both the consumer and B2B sectors and always considers the big picture in order to get to the end game. She is tenacious in ensuring that win win scenarios are achieved and she builds strong relationships with ease. Louise also has a great eye for detail and excels in managing the delivery of deadlines. I have had the pleasure to work with Louise over the past year, and I have always found her to be the consummate marketing professional with a great can do attitude that creates business opportunities. Louise loves what she does and it shows in the results she has achieved for the One4all business.
Sam Wheway
I worked with Louise at One4all for five years. Her drive and enthusiasm for the role were evident from day one, and she quickly became a crucial member of the team. Louise is creative, diligent and hard-working, delivering excellent comms work that resonates with the target audience. She is particularly adept at partner management, a vital skill for ensuring a smooth and successful rollout of marketing and PR campaigns. As a colleague, Louise is supportive and buoyant, always rallying the team and driving us forward. Her energy helped us achieve superlative results on many projects. It was my pleasure working with Louise and I would gladly recommend her.
Jock Jordan FSI, M Inst D.
Louise has a great understanding of both the consumer and B2B sectors and always considers the big picture in order to get to the end game. She is tenacious in ensuring that win win scenarios are achieved and she builds strong relationships with ease. Louise also has a great eye for detail and excels in managing the delivery of deadlines. I have had the pleasure to work with Louise over the past year, and I have always found her to be the consummate marketing professional with a great can do attitude that creates business opportunities. Louise loves what she does and it shows in the results she has achieved for the One4all business.
Sam Wheway
I worked with Louise at One4all for five years. Her drive and enthusiasm for the role were evident from day one, and she quickly became a crucial member of the team. Louise is creative, diligent and hard-working, delivering excellent comms work that resonates with the target audience. She is particularly adept at partner management, a vital skill for ensuring a smooth and successful rollout of marketing and PR campaigns. As a colleague, Louise is supportive and buoyant, always rallying the team and driving us forward. Her energy helped us achieve superlative results on many projects. It was my pleasure working with Louise and I would gladly recommend her.
Jock Jordan FSI, M Inst D.
Louise has a great understanding of both the consumer and B2B sectors and always considers the big picture in order to get to the end game. She is tenacious in ensuring that win win scenarios are achieved and she builds strong relationships with ease. Louise also has a great eye for detail and excels in managing the delivery of deadlines. I have had the pleasure to work with Louise over the past year, and I have always found her to be the consummate marketing professional with a great can do attitude that creates business opportunities. Louise loves what she does and it shows in the results she has achieved for the One4all business.
Credentials
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Business Studies, Auctioneering, Estate Agency and Valuations
Ballsbridge College of Further Education -
Event Management, PR and Wedding Planning
Fitzwilliam Institute Group -
Lean Sigma Six - Yellow Belt
Institute of Industrial Engineers, Ireland -
Lean Six Sigma Yellow Belt (ICYB)
One4all Group
Experience
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One4all Group
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Ireland
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Retail
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1 - 100 Employee
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Product Marketing Manager
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Apr 2021 - Present
PR & Marketing Communications - Management of B2C strategy in Ireland and UK:Project manage Marketing Design Team on all marketing campaigns from concept creation through to activation including research, press office, events, influencer collaboration, media partnerships and sponsorships, press, radio out of home advertising, creative design, online advertising, social media, website development, and all other touch pointsCollation and development of post campaign analysis reporting on campaign success and learningsManagement of third-party agency and stakeholder communicationsManagement of Meltwater campaign tracking and reportingManaging and tracking of multiple budgets simultaneously Product Marketing:Lead for all press office communications though third-party agencyResearch management identifying consumers behaviours and desiresProject manage review and print of all One4all Gift Card marcomm collateral ensuring always compliantIdentify and deliver effective point of sale collateral for retail partnersDevelopment of sales collateral for Retail and Card Partner teamsManage implementation of retail marketing and distribution partner strategy:Identify and present One4all-led distribution partner marketing opportunities Lead for all consumer awareness campaigns and estate in Irish sales channels such as An Post, Circle K, PostPoint and DealzMarketing, PR lead for Retailer AMs facilitating and identifying new and existing retail partner opportunities Briefing and delivery of copy, assets and artworkPost campaign analysis and reporting Manage B2C sponsorship opportunities, promotions and events: Discovery and negotiator of positive brand positingManagement of third-party communications including briefing, delivering, and approving copy, assets, scripts, artwork, assets, recordings, and all other aspects Liaising with Legal/Compliance on contracts, terms, and letters of agreement Collate and present post-sponsorship/event results
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Senior Marketing Specialist
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Mar 2020 - Apr 2021
Responsible for the implementation of the marketing strategy for the business in the UK and Ireland across B2C markets Manage implementation of PR consumer strategy including management of PR budgets Work in collaboration with Senior Marketing Communications Manager on creative for all above and below the line activity including TV, radio, press, product communications material and point of sale Liaise with media buying agency/media partners in implementing all campaign activity including post campaign analysis to achieve commercial goalsResponsible for distribution and clearance of copy to media Responsible for working closely with retail team on retail marketing activity, communications, email marketing, point of sale and identification of new opportunities and managing retail budget, includes Chambers IrelandProject manage printed product and communications material, including responsibility for spec, content, design, liaising with relevant departments, proofing, compliance and print to agreed budget Lead on An Post and PostPoint Distribution Partner activity sales channels and building relationships to ensure maximisation of marketing synergies, point of sale opportunities, communications and deployment of activity
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Senior Marketing Communications Executive
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Jan 2017 - Mar 2020
Maternity cover of Marketing & Communications Manager IRE & UK further leading to acquirement of permanent position post return of Marketing & Communications ManagerManage consumer PR function of One4all Gift Cards with agency, implementation of PR consumer strategy in Ireland and UK, including blogger and influencer engagement Manage PR and promotional budgetWork in collaboration with marketing team on creative for all above and below the line activity including TV, radio, press, outdoor, online, product communications material and point of saleLiaise with media buying agency in collaboration with Group Marketing Manager with regard to brief, budget, scheduling and post campaign analysis to achieve commercial goalsProject manage campaigns in collaboration with marketing and design team Responsible for working with retail team and retailers on retail marketing activity, communications, point of sale and identification of new opportunitiesManage of below the line activity, including sourcing of promotional material, point of sale material, administration, and communication to an agreed budgetProject manage printed product and communications material, including responsibility for spec, content, design, liaising with relevant departments and senior management, internal compliance and print to an agreed budgetWorking alongside Group Marketing Manager on marketing activity for consumer offline sales channels and building relationships to ensure maximisation of marketing synergies, point of sale opportunities, communications, and deployment of activityProvide marketing support for all new product development including the company’s newest product launch ‘Load-later multi-pack’
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Aiken Promotions
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Ireland
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Entertainment
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1 - 100 Employee
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Marketing Advertising Executive
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Feb 2013 - Dec 2016
Liaise with PR agency, artist management, in house marketing team and design ensuring all elements of a show announcement and launch are in place, detailed and preciseWorking in coordination with Marketing & Advertising Manager, design, and external agency to ensure schedules and deadlines were with all phases of marketing plans were successfully deliveredManagement of media partnerships in collaboration with Marketing & Advertising Manager Managed marketing and advertising campaigns both ATL & BTL with external agencies and prepared reports accordinglyExecution of digital marketing campaigns with key focus on issuing press releases, executing social media campaigns, developing, and updating company websites Responsible for marketing & advertising budgets of all major events while providing regular updates to key stakeholdersManage hospitality packages for events and guest list for record labels, artist family while also liaising with media in relations to accreditation requirements, reviewers, photographers etc.Manage travel and accommodation both VIPs and major event crew Support the Ticketing & Marketing Manager in event build-up and on event day on Box Office operations and advertising reconciliation
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Water Babies Ltd
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Wellness and Fitness Services
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1 - 100 Employee
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Business Support Administrator
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May 2012 - Feb 2013
Project manage photo shoots from initial marketing and promotions organisation of the shoot day to the final product Prepare financial transactions and review budgets monthly with the Accounts departmentClass and merchandise sales by telephone and face to faceClient account management Project manage photo shoots from initial marketing and promotions organisation of the shoot day to the final product Prepare financial transactions and review budgets monthly with the Accounts departmentClass and merchandise sales by telephone and face to faceClient account management
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Reed
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United Kingdom
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Staffing and Recruiting
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700 & Above Employee
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Temporary Staff
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Dec 2011 - Apr 2012
Temporary Employment with Reed Specialist RecruitmentBANK OF IRELAND, CORPORATE & PRIVATE BANKINGReceptionistERNEST & YOUNGClient Services Temporary Employment with Reed Specialist RecruitmentBANK OF IRELAND, CORPORATE & PRIVATE BANKINGReceptionistERNEST & YOUNGClient Services
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Working Holiday Visa, Australia
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Nov 2010 - Nov 2011
While in Australia I travelled the East Coast from Melbourne to Airlie Beach also working in Melbourne, Victoria and Dunsborough, Western Australia. These positions included an Executive Assistant role along with waitressing and some work on a dairy farm! While in Australia I travelled the East Coast from Melbourne to Airlie Beach also working in Melbourne, Victoria and Dunsborough, Western Australia. These positions included an Executive Assistant role along with waitressing and some work on a dairy farm!
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Aiken Promotions
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Ireland
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Entertainment
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1 - 100 Employee
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Receptionist / EA
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Sep 2008 - Nov 2010
Executive Assistant to CEODiary and time managementAssist with company complaints process; respond to customer complaints in a timely mannerResponsible for office management; coordination of day to day operations such as maintenance and facilitiesLiaise with Ticket and Marketing Manager regarding event planning and operations (box office management and advertising campaign reporting) and support onsite as and when required Executive Assistant to CEODiary and time managementAssist with company complaints process; respond to customer complaints in a timely mannerResponsible for office management; coordination of day to day operations such as maintenance and facilitiesLiaise with Ticket and Marketing Manager regarding event planning and operations (box office management and advertising campaign reporting) and support onsite as and when required
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Reed
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United Kingdom
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Staffing and Recruiting
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700 & Above Employee
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Recruitment Consultant
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Jan 2008 - Jul 2008
Account managed clients of various industries continuing to build on existing relationships with a clear understanding and knowledge of their individual needsConduct business development calls to maintain and develop client data baseConduct online market research regarding competitor activity and create weekly reports for manage-ment committeeCreate weekly online recruitment campaigns to advertise and market client’s positionsManage interview screening of candidate applicationsNegotiate terms of business and contract content including but not limited to contract duration and remuneration package details
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Education
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2019 - 2020
Dublin Business School
Diploma in Business Studies -
2012 - 2012
Fitzwilliam Institute
Diploma in Event Management & PR, NFQ Higher Certificate / ICM Level 5 Diploma -
2006 - 2007
Ballsbridge College of Further Education
Certificate in Business Studies, Auctioneering, Estate Agency and Valuations, NFQ Level 5 -
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Mount Sackville
High School, Leaving Certificate
Community
