Marketing Content Manager @ Wedia | Storytelling, Communications Strategy

• Dec 2022 - Present

- Content and marketing plans for new product launches - Developing SEO-focused communications - Contributing to and upholding UX of company's website - Producing and coordinating Thought Leadership content in line with senior management - Lead generation plans in collaboration with sales team and Traffic Manager - Project management of creative projects related to such subjects as Artificial Intelligence and sustainability - Management of content writers and agencies -… Show more - Content and marketing plans for new product launches - Developing SEO-focused communications - Contributing to and upholding UX of company's website - Producing and coordinating Thought Leadership content in line with senior management - Lead generation plans in collaboration with sales team and Traffic Manager - Project management of creative projects related to such subjects as Artificial Intelligence and sustainability - Management of content writers and agencies - KPI analysis and objective setting across multiple channels - Content lead for rebranding project, including website, social media, merchandising and tone of voice - Copywriting for media projects including articles with Forbes and Business Reporter - Establishing content roadmaps and strategies Show less - Content and marketing plans for new product launches - Developing SEO-focused communications - Contributing to and upholding UX of company's website - Producing and coordinating Thought Leadership content in line with senior management - Lead generation plans in collaboration with sales team and Traffic Manager - Project management of creative projects related to such subjects as Artificial Intelligence and sustainability - Management of content writers and agencies -… Show more - Content and marketing plans for new product launches - Developing SEO-focused communications - Contributing to and upholding UX of company's website - Producing and coordinating Thought Leadership content in line with senior management - Lead generation plans in collaboration with sales team and Traffic Manager - Project management of creative projects related to such subjects as Artificial Intelligence and sustainability - Management of content writers and agencies - KPI analysis and objective setting across multiple channels - Content lead for rebranding project, including website, social media, merchandising and tone of voice - Copywriting for media projects including articles with Forbes and Business Reporter - Establishing content roadmaps and strategies Show less

International Content Manager

• Feb 2018 - Jun 2023

- Creation of content strategy and calendar for international communication channels: website, newsletter, social media, press and marketing campaigns - Project management of large scale communication projects in collaboration with top management and the communications and marketing team: including white papers, website redesign, newsletter implementation, video series etc. - In charge of the first BNP Paribas Real Estate podcast: researching speakers, establishing briefs, carrying out… Show more - Creation of content strategy and calendar for international communication channels: website, newsletter, social media, press and marketing campaigns - Project management of large scale communication projects in collaboration with top management and the communications and marketing team: including white papers, website redesign, newsletter implementation, video series etc. - In charge of the first BNP Paribas Real Estate podcast: researching speakers, establishing briefs, carrying out briefing calls, managing the journalist, ensuring the correct publishing of the podcast, building a communications plans and tracking all relevant KPIs - Production of content for the international corporate website and social media channels including carrying out interviews with internal and external spokespeople - Coordinating stakeholders: understanding needs, managing feedback, overseeing the validation process - Identification of potential subjects with international scope to appeal to specific audiences through in-depth research using market research tools - Management of Digital Communications Officer - Marketing campaigns: creation, tracking, analysis and future recommendations - Responsible for translations from French into English. - Writing SEO-optimised content - Identifying, monitoring and analysing KPIs (Content, SEO, website traffic, newsletter, videos etc.) - Publishing and presenting regular reports to relevant stakeholders during monthly meetings with management - Optimisation of content across various channels: website, emailing campaigns and publications - Creation of regular documents/guidelines which are shared with BNP Paribas Real Estate's international marketing community - Responsible for content agencies and journalists: defining briefs, proof reading, ensuring that content is delivered on deadline and is up to standard Show less - Creation of content strategy and calendar for international communication channels: website, newsletter, social media, press and marketing campaigns - Project management of large scale communication projects in collaboration with top management and the communications and marketing team: including white papers, website redesign, newsletter implementation, video series etc. - In charge of the first BNP Paribas Real Estate podcast: researching speakers, establishing briefs, carrying out… Show more - Creation of content strategy and calendar for international communication channels: website, newsletter, social media, press and marketing campaigns - Project management of large scale communication projects in collaboration with top management and the communications and marketing team: including white papers, website redesign, newsletter implementation, video series etc. - In charge of the first BNP Paribas Real Estate podcast: researching speakers, establishing briefs, carrying out briefing calls, managing the journalist, ensuring the correct publishing of the podcast, building a communications plans and tracking all relevant KPIs - Production of content for the international corporate website and social media channels including carrying out interviews with internal and external spokespeople - Coordinating stakeholders: understanding needs, managing feedback, overseeing the validation process - Identification of potential subjects with international scope to appeal to specific audiences through in-depth research using market research tools - Management of Digital Communications Officer - Marketing campaigns: creation, tracking, analysis and future recommendations - Responsible for translations from French into English. - Writing SEO-optimised content - Identifying, monitoring and analysing KPIs (Content, SEO, website traffic, newsletter, videos etc.) - Publishing and presenting regular reports to relevant stakeholders during monthly meetings with management - Optimisation of content across various channels: website, emailing campaigns and publications - Creation of regular documents/guidelines which are shared with BNP Paribas Real Estate's international marketing community - Responsible for content agencies and journalists: defining briefs, proof reading, ensuring that content is delivered on deadline and is up to standard Show less

Writer and Community Manager

• Nov 2017 - Feb 2018

Community management of the accounts Univadis UK and US. - Creation of social media strategies - Managment of the Facebook and Twitter pages on a daily basis - Presentation of in-depth analytical reports at the end of each month - Conversion of medical focused articles into social media posts accessible to a large audience - CRM management - Working with paid advertising budget on social media Community management of the accounts Univadis UK and US. - Creation of social media strategies - Managment of the Facebook and Twitter pages on a daily basis - Presentation of in-depth analytical reports at the end of each month - Conversion of medical focused articles into social media posts accessible to a large audience - CRM management - Working with paid advertising budget on social media

Freelance Writer/Community Manager/Translator

• Sep 2013 - Feb 2018

- In-depth research and brand focused writing of articles for digital and print mediums - Building and updating Excel spreadsheet of KPIs for major pharmaceutical brand's social media channels - Creation of franchise guide for international food group - Translation of articles, documents and materials from French to English - Website and social media management - Creation of social media strategies and reports - Sponsoring of social media posts - Carrying out interviews… Show more - In-depth research and brand focused writing of articles for digital and print mediums - Building and updating Excel spreadsheet of KPIs for major pharmaceutical brand's social media channels - Creation of franchise guide for international food group - Translation of articles, documents and materials from French to English - Website and social media management - Creation of social media strategies and reports - Sponsoring of social media posts - Carrying out interviews with relevant spokespeople/stakeholders Freelancing for such companies as: - High Flyers Agency - Ici Barbès - ODW Agency - Majors Consultants - Fluent Spark - Délifrance Show less - In-depth research and brand focused writing of articles for digital and print mediums - Building and updating Excel spreadsheet of KPIs for major pharmaceutical brand's social media channels - Creation of franchise guide for international food group - Translation of articles, documents and materials from French to English - Website and social media management - Creation of social media strategies and reports - Sponsoring of social media posts - Carrying out interviews… Show more - In-depth research and brand focused writing of articles for digital and print mediums - Building and updating Excel spreadsheet of KPIs for major pharmaceutical brand's social media channels - Creation of franchise guide for international food group - Translation of articles, documents and materials from French to English - Website and social media management - Creation of social media strategies and reports - Sponsoring of social media posts - Carrying out interviews with relevant spokespeople/stakeholders Freelancing for such companies as: - High Flyers Agency - Ici Barbès - ODW Agency - Majors Consultants - Fluent Spark - Délifrance Show less

Communications Officer

• Jun 2012 - Sep 2013

- In charge of news section of the charity's website using WordPress CMS - Managing the charity's social media sites - Responsible for creating a clear and ambitious social media strategy - Contribution to campaigns, events and initiatives across all teams including writing copy, ensuring branding was in keeping with the charity and inputting of creative ideas and thoughts - Project management of a promotional film - Coordination of the bi-annual newsletter and regular… Show more - In charge of news section of the charity's website using WordPress CMS - Managing the charity's social media sites - Responsible for creating a clear and ambitious social media strategy - Contribution to campaigns, events and initiatives across all teams including writing copy, ensuring branding was in keeping with the charity and inputting of creative ideas and thoughts - Project management of a promotional film - Coordination of the bi-annual newsletter and regular e-newsletters to be sent out to the database - KPI analysis of communication actions Show less - In charge of news section of the charity's website using WordPress CMS - Managing the charity's social media sites - Responsible for creating a clear and ambitious social media strategy - Contribution to campaigns, events and initiatives across all teams including writing copy, ensuring branding was in keeping with the charity and inputting of creative ideas and thoughts - Project management of a promotional film - Coordination of the bi-annual newsletter and regular… Show more - In charge of news section of the charity's website using WordPress CMS - Managing the charity's social media sites - Responsible for creating a clear and ambitious social media strategy - Contribution to campaigns, events and initiatives across all teams including writing copy, ensuring branding was in keeping with the charity and inputting of creative ideas and thoughts - Project management of a promotional film - Coordination of the bi-annual newsletter and regular e-newsletters to be sent out to the database - KPI analysis of communication actions Show less

Marketing and Communications Officer

• Aug 2010 - Jun 2012

- Responsible for the charity’s public voice, including managing the social media sites, writing copy for the website, bi-annual newsletters, monthly e-newsletters and regular fundraising campaigns. - Working across all departments of the charity to manage a clear brand and public face - Contribute significantly to the production and design of brand materials - Working closely with the Head of Marketing, Graphic Designer and PR and Media Officer. - Responsible for the charity’s public voice, including managing the social media sites, writing copy for the website, bi-annual newsletters, monthly e-newsletters and regular fundraising campaigns. - Working across all departments of the charity to manage a clear brand and public face - Contribute significantly to the production and design of brand materials - Working closely with the Head of Marketing, Graphic Designer and PR and Media Officer.

Temporary Office Assistant/Receptionist

• Jul 2006 - Apr 2011

Copenhagen Activist

• Sep 2009 - Jan 2010

In the build up to COP15, the climate change conference held in Copenhagen in December 2009, I worked as a ‘Copenhagen Activist.’ This role meant that I worked within a team of five, representing the South East. Our aim as a team was to build up political awareness of climate change and the COP15. To do this I targeted my local newspaper, publishing articles within it, as well as working with local schools to arrange talks with their pupils, working alongside my local college and… Show more In the build up to COP15, the climate change conference held in Copenhagen in December 2009, I worked as a ‘Copenhagen Activist.’ This role meant that I worked within a team of five, representing the South East. Our aim as a team was to build up political awareness of climate change and the COP15. To do this I targeted my local newspaper, publishing articles within it, as well as working with local schools to arrange talks with their pupils, working alongside my local college and producing an awareness campaign within my local community. This work then culminated in the team of five joining thousands of others in Copenhagen at the time of the talks. Show less In the build up to COP15, the climate change conference held in Copenhagen in December 2009, I worked as a ‘Copenhagen Activist.’ This role meant that I worked within a team of five, representing the South East. Our aim as a team was to build up political awareness of climate change and the COP15. To do this I targeted my local newspaper, publishing articles within it, as well as working with local schools to arrange talks with their pupils, working alongside my local college and… Show more In the build up to COP15, the climate change conference held in Copenhagen in December 2009, I worked as a ‘Copenhagen Activist.’ This role meant that I worked within a team of five, representing the South East. Our aim as a team was to build up political awareness of climate change and the COP15. To do this I targeted my local newspaper, publishing articles within it, as well as working with local schools to arrange talks with their pupils, working alongside my local college and producing an awareness campaign within my local community. This work then culminated in the team of five joining thousands of others in Copenhagen at the time of the talks. Show less

Fashion Intern

• Jul 2009 - Jul 2009

I worked for two weeks at the fashion desk on More magazine. Here I worked extremely well with the other fashion interns to organise the fashion cupboard and seek prices for various items within the magazine. This really helped me understand the benefits of a good relationship with your colleagues and the importance of team work. I worked for two weeks at the fashion desk on More magazine. Here I worked extremely well with the other fashion interns to organise the fashion cupboard and seek prices for various items within the magazine. This really helped me understand the benefits of a good relationship with your colleagues and the importance of team work.

Features Intern

• Dec 2008 - Dec 2008

For two weeks I worked at the daily newspaper; The Southampton Echo. Here I got the opportunity to write a number of short pieces for the newspaper and went on a number of trips to the centre of Southampton in order to complete ‘vox-pops’ whereby I would interview the public for a number of articles. This really boosted my confidence and I now feel very comfortable when interacting with new people For two weeks I worked at the daily newspaper; The Southampton Echo. Here I got the opportunity to write a number of short pieces for the newspaper and went on a number of trips to the centre of Southampton in order to complete ‘vox-pops’ whereby I would interview the public for a number of articles. This really boosted my confidence and I now feel very comfortable when interacting with new people

Fashion Intern

• Jul 2007 - Jul 2007

I worked in the fashion cupboard of Essentials magazine for two weeks. Here I was given the chance to organise the clothes within the fashion cupboard, assist on fashion shoots and requests items from PR companies on the telephone. This really taught me a lot about an office environment and how to communicate effectively with a range of people. I really enjoyed this experience and met a number of very interesting people. I worked in the fashion cupboard of Essentials magazine for two weeks. Here I was given the chance to organise the clothes within the fashion cupboard, assist on fashion shoots and requests items from PR companies on the telephone. This really taught me a lot about an office environment and how to communicate effectively with a range of people. I really enjoyed this experience and met a number of very interesting people.

Marketing Intern

• Mar 2007 - Apr 2007

I was very pleased to get the opportunity to work with the fashion magazine Dazed and Confused during my Easter holidays. During the placement I was given the opportunity to help organise some of their events and learnt a lot about the working relationships within a magazine. Furthermore, I got to experience, first hand, the environment behind the magazine which was both exciting and interesting. I was very pleased to get the opportunity to work with the fashion magazine Dazed and Confused during my Easter holidays. During the placement I was given the opportunity to help organise some of their events and learnt a lot about the working relationships within a magazine. Furthermore, I got to experience, first hand, the environment behind the magazine which was both exciting and interesting.