Louise McLaren
Managing director (London) at Lovebrands- Claim this Profile
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French & Spanish (advanced); Portuguese and Italian (basic) -
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Bio
Sunita Sharman
I have been a repeat client of Louise’s during several roles, both at Truth and now at Lovebrands for 1 reason: quality of thinking. Collaborating with her & her team on both brand strategy and innovation work has been a pleasure: from briefing to study design, and particularly the communication of implications the quality and outcome focus is always there. I have found Louise’s work on innovation territories particularly useful as she is able to really understand the business issue, to dig beneath the surface with consumer and communicate the relevance of insights to stakeholders; and contributes her wider experience and thinking to our business issues in a way which few can. Working with Lovebrands’ European team has been perfect for us, with cost, timings & quality of output are also all very competitive – look forward to working together again.
Amy Lovett
Louise is inspiring to work with, as a Line Manager she clearly places great importance in her team, is always ready to listen and acts quickly to work through challenges, earning her great respect from those working with her. As a team member Louise is perceptive, inquisitive and considered, with a clear and highly engaging communication style. It is no wonder that she is well-trusted by clients.
Sunita Sharman
I have been a repeat client of Louise’s during several roles, both at Truth and now at Lovebrands for 1 reason: quality of thinking. Collaborating with her & her team on both brand strategy and innovation work has been a pleasure: from briefing to study design, and particularly the communication of implications the quality and outcome focus is always there. I have found Louise’s work on innovation territories particularly useful as she is able to really understand the business issue, to dig beneath the surface with consumer and communicate the relevance of insights to stakeholders; and contributes her wider experience and thinking to our business issues in a way which few can. Working with Lovebrands’ European team has been perfect for us, with cost, timings & quality of output are also all very competitive – look forward to working together again.
Amy Lovett
Louise is inspiring to work with, as a Line Manager she clearly places great importance in her team, is always ready to listen and acts quickly to work through challenges, earning her great respect from those working with her. As a team member Louise is perceptive, inquisitive and considered, with a clear and highly engaging communication style. It is no wonder that she is well-trusted by clients.
Sunita Sharman
I have been a repeat client of Louise’s during several roles, both at Truth and now at Lovebrands for 1 reason: quality of thinking. Collaborating with her & her team on both brand strategy and innovation work has been a pleasure: from briefing to study design, and particularly the communication of implications the quality and outcome focus is always there. I have found Louise’s work on innovation territories particularly useful as she is able to really understand the business issue, to dig beneath the surface with consumer and communicate the relevance of insights to stakeholders; and contributes her wider experience and thinking to our business issues in a way which few can. Working with Lovebrands’ European team has been perfect for us, with cost, timings & quality of output are also all very competitive – look forward to working together again.
Amy Lovett
Louise is inspiring to work with, as a Line Manager she clearly places great importance in her team, is always ready to listen and acts quickly to work through challenges, earning her great respect from those working with her. As a team member Louise is perceptive, inquisitive and considered, with a clear and highly engaging communication style. It is no wonder that she is well-trusted by clients.
Sunita Sharman
I have been a repeat client of Louise’s during several roles, both at Truth and now at Lovebrands for 1 reason: quality of thinking. Collaborating with her & her team on both brand strategy and innovation work has been a pleasure: from briefing to study design, and particularly the communication of implications the quality and outcome focus is always there. I have found Louise’s work on innovation territories particularly useful as she is able to really understand the business issue, to dig beneath the surface with consumer and communicate the relevance of insights to stakeholders; and contributes her wider experience and thinking to our business issues in a way which few can. Working with Lovebrands’ European team has been perfect for us, with cost, timings & quality of output are also all very competitive – look forward to working together again.
Amy Lovett
Louise is inspiring to work with, as a Line Manager she clearly places great importance in her team, is always ready to listen and acts quickly to work through challenges, earning her great respect from those working with her. As a team member Louise is perceptive, inquisitive and considered, with a clear and highly engaging communication style. It is no wonder that she is well-trusted by clients.
Experience
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Lovebrands
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Netherlands
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Advertising Services
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Managing director (London)
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Feb 2022 - Present
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School of Marketing (SoM)
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United Kingdom
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E-Learning Providers
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1 - 100 Employee
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Associate
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Jan 2020 - Present
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The RSA (The royal society for arts, manufactures and commerce)
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United Kingdom
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Non-profit Organizations
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300 - 400 Employee
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Fellow
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Oct 2020 - Present
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Oceanways
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United Kingdom
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Maritime
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1 - 100 Employee
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Commercial Strategy (PT)
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Nov 2021 - Apr 2022
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Truth Consulting
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Board Director
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Sep 2008 - Jan 2022
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Big Green Door
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Market Research
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Strategist
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Jan 2006 - Sep 2008
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Coussins Associates
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Consultant
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Jun 2003 - Jan 2006
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Education
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1999 - 2003
University of Oxford
Modern Languages, French & Spanish -
2005 - 2007
Central Saint Martins
MA Design Studies -
2020 - 2020
Harvard Business School Online
Sustainable Business Strategy, Business -
2020 - 2021
Forum for the Future
School of System Change -
2021 - 2021
Saïd Business School, University of Oxford
Executive Study, Oxford Scenarios Programme -
2022 - 2022
Carbon Literacy Trust
Carbon Literacy Project - Certification -
2022 - 2022
Saïd Business School, University of Oxford
Scenarios Programme - Facilitation, Business, Management, Marketing, and Related Support Services
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