Louise Maxwell

Director of Communications at Pacific Northwest Research Institute
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Joy Jernigan

I worked with Louise on many video projects at Seattle Children’s and greatly respect her as a leader. She is thoughtful, collaborative, creative and compassionate. Every project she touches, she makes better. I could always bounce ideas off Louise and valued her suggestions. She is a tremendous asset to any team.

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Experience

    • United States
    • Research Services
    • 1 - 100 Employee
    • Director of Communications
      • 2021 - Present

      PNRI is an independent, nonprofit research institute. Our scientists find new genetic solutions in the fight against human diseases. I'm responsible for communication initiatives including corporate messaging, media relations, philanthropy communications and internal communications. PNRI is an independent, nonprofit research institute. Our scientists find new genetic solutions in the fight against human diseases. I'm responsible for communication initiatives including corporate messaging, media relations, philanthropy communications and internal communications.

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Manager, Video and Multimedia Production
      • 2020 - 2021

      Led development of strategy, distribution and production of videos and other multimedia projects to help clients achieve business goals and to tell the stories of Seattle Children’s.

    • Manager, Digital Media/Video/Social Media
      • 2016 - 2020

      Led development and execution of video and social media strategies for Seattle Children’s, one of the nation’s top pediatric hospitals and research institutes. Managed two high-performing teams who produce multimedia content that supports a variety of initiatives including: clinical and research program marketing, fundraising, media relations, government relations, healthcare reform, crisis communications, workforce engagement, reputation management and overall brand familiarity. Managed Seattle Children’s Facebook, Twitter, Instagram and YouTube accounts, reaching millions of unique visitors and viewers annually.

    • Video Program Manager
      • 2012 - 2016

      Developed and implemented video strategies for Seattle Children’s Hospital, Research Institute, and Foundation to meet marketing, fundraising, and other communications objectives. Worked closely with internal clients and key stakeholders through all phases of the production cycle from concept development to distribution. Managed internal video team and external documentary filmmakers.

    • Sr. Public Relations Specialist
      • 2010 - 2012

      Planned and executed a full range of media relations strategies. Executive producer for 30- and 60-minute network TV specials. Managed more than 300 interviews and shoots annually for local and national media. Produced videos. Conducted media training. Wrote byline articles, press releases, and talking points. Created content strategy and wrote for Seattle Children’s blog, On the Pulse.

    • Public Relations Specialist
      • 2007 - 2010

      Pitched and developed weekly pediatric health segments on KING 5-TV. Produced audio podcasts. Planned, pitched, and secured media coverage of pediatric health trends, research findings, advances in medical treatments, and patient stories, resulting in placements in The New York Times, The Wall St. Journal, USA Today, The Today Show, NPR, and Univisión, among others.

    • United States
    • Software Development
    • 700 & Above Employee
    • eBook Editor (Contractor)
      • 2007 - 2007

      Edited eBooks for the product launch of the Kindle wireless reading device. Edited books for format, layout, and content using in-house style guide. Worked with software developers, product managers, and other editors. Edited eBooks for the product launch of the Kindle wireless reading device. Edited books for format, layout, and content using in-house style guide. Worked with software developers, product managers, and other editors.

    • Podcast Producer
      • 2004 - 2006

      Co-founded SeattleRealEstateTalk.com, a website highlighting homes for sales in the Seattle area. Produced first real estate podcasts in Seattle. Co-founded SeattleRealEstateTalk.com, a website highlighting homes for sales in the Seattle area. Produced first real estate podcasts in Seattle.

Education

  • University of Washington
    Master of Communication (MCDM), Digital Media
    2010 - 2012
  • University of Washington
    Certificate, Editing
    2002 - 2003
  • Boston University
    Bachelor of Fine Arts (BFA), Acting

Community

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