Louise Lavrik Esper

Planning Specialist at The North Face Brasil | Core Company
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • Engilsh Native or bilingual proficiency
  • Spanish Native or bilingual proficiency
  • Portuguese Native or bilingual proficiency
  • French Limited working proficiency

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5.0

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André Lauria

Working alongside Louise was truly one of the main reasons why our term as leaders at Liga de Markting FGV was so remarkable. With determination and empathy to spare, Louise has proven once again she is more than ready for the challenges her future may bring.

Jay Kim

Recomendo muito a Louise! Ela sempre possuiu sensibilidade ao ambiente organizacional e soube tomar atitudes corretas em muitas situações, além de realizar trabalhos de ótimas qualidades e saber lidar com pessoas diferentes.

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Credentials

  • Customer Experience (CX) - Conceitos, Ferramentas e Aplicabilidade
    ESPM Escola Superior de Propaganda e Marketing
    Feb, 2023
    - Nov, 2024
  • Transforming the Fashion Business
    Parsons School of Design - The New School
    Dec, 2021
    - Nov, 2024
  • EDITED Retail Certified
    EDITED Retail Certified
    Sep, 2021
    - Nov, 2024
  • IELTS
    British Council
    Sep, 2018
    - Nov, 2024
  • Bachillerato
    Ministerio de Cultura y Deporte
    Aug, 2016
    - Nov, 2024
  • Diploma de Español como Lengua Estranjera (DELE) - Level B2
    Instituto Cervantes
    Dec, 2015
    - Nov, 2024
  • Embassy Summer
    Oxford Brookes University
    Jul, 2014
    - Nov, 2024

Experience

  • The North Face Brasil | Core Company
    • Brazil
    • Retail
    • 1 - 100 Employee
    • Planning Specialist
      • Jul 2023 - Present

  • PUMA Group
    • Germany
    • Sporting Goods Manufacturing
    • 700 & Above Employee
    • Business Planner
      • Mar 2023 - Jun 2023

      Responsible for sell-out data management of key accounts of the company, directing the construction of an ideal product mix according to the sales strategies. Responsible for sell-out data management of key accounts of the company, directing the construction of an ideal product mix according to the sales strategies.

  • Cia. Hering
    • Brazil
    • Retail
    • 700 & Above Employee
    • Demand Planning Analyst
      • Jan 2023 - Mar 2023

      Responsible for the supply and analysis of sales KPIs and coverage of DZARM's own brand stores. Responsible for the supply and analysis of sales KPIs and coverage of DZARM's own brand stores.

  • AMARO
    • Brazil
    • Technology, Information and Internet
    • 300 - 400 Employee
    • Sales Planning Analyst
      • Oct 2022 - Dec 2022

      Analysis of the main sales KPI's in order to raise commercial actions of the physical channel, and assisting the allocation teams in the selection of products to be sent to the shops, and visual merchandising in the construction of an assertive exhibition.

    • Category Planning Analyst
      • Aug 2021 - Oct 2022

      - Development of budget, goals, assortment breakdown and price positioning for the All-In-Ones product category (Dresses and Jumpsuits). - Analyzed sales results and conducts market and competitive environment research, being able to refine the assortment according to market demands, outlining pricing and promotion strategies. - Go-to-Market activities such as: product activation, building online visual merchandising, communication plan suggestions, lookbook orientation, etc.

    • Allocation Intern
      • Jul 2020 - Aug 2021

      Responsible for allocating products to Guide Shops and analyzing product performance, identifying key styles and categories that drive sales and buyer acquisition.

  • CMKT - Consultoria de Marketing Universitária GV
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Head of Commercial, Co-Founder
      • Jan 2020 - Dec 2020

      Student association | Participated in founding the student association, defining key strategies, objectives and sales processes, promotions and partnerships for the commercial area; also leading teams and having close contact with customers. Student association | Participated in founding the student association, defining key strategies, objectives and sales processes, promotions and partnerships for the commercial area; also leading teams and having close contact with customers.

  • A-Lab FGV
    • Brazil
    • Business Consulting and Services
    • Senior Project Manager
      • Aug 2017 - Jul 2019

      Student association | Development and application of a Design Thinking Workshop for students and companies. Student association | Development and application of a Design Thinking Workshop for students and companies.

Education

  • FGV - Fundação Getulio Vargas
    Bachelor's Degree, Business and Administration
    2017 - 2021
  • Sciences Po
    Exchange Programme, Certificate in Business and Economics
    2019 - 2019
  • Colegio Miguel de Cervantes
    Biligual High School diploma
    2010 - 2015
  • St. Nicholas School
    2001 - 2009

Community

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