Experience

Connection Crew CIC

• United Kingdom
• Events Services
• 1 - 100 Employee

• Communications Specialist

  • Aug 2022 - Present

  Helping tell the brilliant stories of impact at Connection Crew. Writing, editing and stitching together the hard work at play to maximise social outcomes for people facing barriers to the workplace and minimising impact on the environment at the same time. Helping tell the brilliant stories of impact at Connection Crew. Writing, editing and stitching together the hard work at play to maximise social outcomes for people facing barriers to the workplace and minimising impact on the environment at the same time.



Self-employed

• London, England, United Kingdom

• Freelance Communications Consultant

  • Jul 2022 - Present



Heart of the City

• United Kingdom
• Civic and Social Organizations
• 1 - 100 Employee

• Interim Programmes Manager

  • Oct 2021 - Nov 2022

  Championing responsible business and supporting SMEs to embed brilliant, powerful strategies into the heart of the what they do. Leading on engagement of our SME community, running responsible business events and supporting the responsible business portfolio at Heart of the City. Find out more here https://theheartofthecity.com/ Championing responsible business and supporting SMEs to embed brilliant, powerful strategies into the heart of the what they do. Leading on engagement of our SME community, running responsible business events and supporting the responsible business portfolio at Heart of the City. Find out more here https://theheartofthecity.com/



Invisible Grail

• United Kingdom
• Professional Training and Coaching
• 1 - 100 Employee

• Director of Marketing, Communications and Operations

  • May 2017 - Jul 2021

  We're driven by the belief that higher education is essential to building a better world, one that's more collaborative and sustainable. Where people communicate and connect more deeply, and rely on one another more readily. Everyone has a role to play, and Invisible Grail is here to help unlock peoples individual and collective leadership so we can find new ways to lead with greater courage and humanity. My role is to lead the marketing, communication and operations of Invisible Grail. Responsible for the strategic direction of the brand, I unpick and challenge the status quo of leadership and communicate our presence, passion and ability to deliver positive, bold change for our clients. I have co-led big organisational change, and through this I have developed skills in supporting people to be the best they can by seeing things differently and holding on to what we know is right. My work ethic is focused deeply in being values-led. Find out more about us, what we do and be part of our community: www.invisiblegrail.com Show less



Louise Clifton Consultant

• London, United Kingdom

• Freelance Marketing Consultant

  • May 2017 - Apr 2018

  A freelance marketing consultant with specialist knowledge of the higher education market, leadership and professional development. Experienced in brand awareness and recruitment campaigns, with particular emphasis on content marketing. A confident digital marketer with interest in using content over social platforms to drive engagement. Current projects include providing marketing and communications consultancy for a start-up company who offer writing consultancy and development programmes for the higher education market. Aspects include building a website and social platforms, writing copy and launching a new brand to market. Show less



Leadership Foundation for Higher Education

• United Kingdom
• Higher Education
• 1 - 100 Employee

• Senior Marketing Coordinator

  • Feb 2015 - May 2017

  Lead marketer for a portfolio of high profile leadership programmes, events and research to support and champion leadership excellence in UK and international higher education. Key projects include:• Aurora and the Aurora Longitudinal Study (www.lfhe.ac.uk/aurora);• Executive Leaders (www.lfhe.ac.uk/execlead);• Strategic Leadership Programme (www.lfhe.ac.uk/slp);• Future Professional Directors (www.lfhe.ac.uk/fpd);• Preparing for Senior Strategic Leadership (www.lfhe.ac.uk/pssl).Adept at creating strategic, integrated, marketing campaigns that support marketing communication and business objectives that include (but are not limited to): programme recruitment; brand awareness; advocacy and financial targets.Experienced in gathering evidence to inform marketing communications decisions based on online and offline activities, including:• web statistics - spikes in web hits/CTR/device/time on page etc. and using this information for attribution models;• social media analytics (Twitter/Buffer/Coveragebook/Wordpress);• surveys (Survey Monkey/Typeform) to understand customer behaviour, wants and needs;• one-to-one telephone conversations and focus groups.Technical skills support the operational elements of my role, including skills in web design, creating and commissioning content, use of CRM systems such as Integra and Goldmine that support marketing communication activities and customer insight relevant to all business activities.Capitalising on shared interests and common goals in the sector, I lead partnership marketing working closely with other sector bodies including: AUA; AHUA; ARC; BUFDG; HESPA; SCOUNL; UCISA; UHR. Show less

• Project Consultancy Officer

  • Jul 2013 - Mar 2015

  Louise supports the development of leadership excellence in the higher education sector by working with institutions to design and deliver bespoke initiatives centred on their institutional needs and aspirations.• Project management: Managing operation of leadership and management development projects, from inception to final delivery and feedback. Includes; liaising with Clients and Associates, building and managing relations, involvement in steering groups, contracting, and project management from logistical planning to preparing delegate packs, invoicing and maintaining accurate records of all activities. • Client relationship manager for potential and actual clients. Actively responding to incoming enquiries and undertaking diagnostic conversations to establish Clients needs; taking forward initial enquiries and passing over intricate queries when required. • Time Management: Efficient and streamlined time management. To date, completed: 79 in house Leadership programmes, 56 consultancy projects, 86 free consultancy days and 17 coaching assignments (since taking coaching assignments in July 2014).• Responsiveness: Implementing suggestions borne of learning from my experience to improve the user experience of the Client and participants. • Flexible working approach: Adaptable working pending on needs of each assignment.• Marketing: Supporting Consultancy Marketing to the wider LF network and our clients, specifically this has involved; writing copy for marketing emails on free days and Governance Reviews for Scottish Institutions, updating and maintaining the Consultancy section of the website, Consultancy tweeting, information sharing with National Regional Coordinators and the LF network.• Reporting: Producing extensive and accurate consultancy reports (records of all in house Leadership programmes, consultancy work, free days and evaluation statistics) Show less



The Institution of Structural Engineers

• United Kingdom
• Construction
• 1 - 100 Employee

• Events Assistant

  • Nov 2010 - Jun 2012

  • Event Management: Management for the provision and delivery of technical meetings; booking of speakers, the preparation of flyers, organisation of catering services, managing delegate bookings, all correspondence, hotel/travel bookings and event packs. Management of the Structural Awards 2011 (https://www.youtube.com/watch?v=osTkNQ-_41s) entry process and acting as Secretariat to the Structural Awards Judging Panel; instrumental in building relationships with key members of the organisation. • Principle point of contact for IStructE staff and regional committees for event-related activity and queries. Responsible for providing event organisation and advice for Institution members, regional committees and staff as required. • Collaborative working/Marketing: Overseeing phases of supporting print and audio visual collateral development and production with the Marketing Department needed for each event and award scheme. Instrumental in writing copy for event collateral. • Negotiation/Commercial Awareness: Aiding in the development of commercial opportunities through the Institution’s calendar of events and other means such as room hire, and catering. Review of contracts with sub-contractors such as the caterers to increase profitability and margins where possible. • Administration: Securing provision and delivery of collateral for events and their promotion, such as liaising with couriers and printers amongst other companies. • Logistics: Maintenance of the Events diary for the Institution, and raising awareness of this amongst staff and key members. • Commercial Awareness: Contributing to the upkeep and maintenance of the department’s budget. Corresponding decisions with annual forecasts and working to the budget at all times. Show less